Sudharsan R. is currently the Partner marketing lead for APJ at Dell EMC. He has spent more than a
decade at Dell, internationally and in India in roles under the Sales and Marketing umbrella.
Currently, Sudharsan leads Partner marketing mandate where he is responsible for building & scaling Dell EMC brand mindshare amongst Channel Partners, Cloud Service providers, System Integrators, Strategic Outsourcers and amongst Telco Alliances.
Previously, Sudharsan was Country Marketing head for Dell in India where he was tasked to transform Dell brand positioning, scaling digital marketing efforts and expand channel marketing outcomes.
Sudharsan is a chemical engineer and has a management degree specializing in Marketing & Finance.
He is a Pro-Coach certified mentor, six sigma expert and speaks multiple international languages.
Sudharsan is based in Bangalore.
Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that's become a movement in itself. As a seasoned advertising professional counting more than 16 years he's a vocal voice for advertising and brands as a force for good and his book "Goodvertising" is the most comprehensive book to date exploring communication for good.
He's a globally experienced keynote speaker featured at events like SXSW, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he's launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him "Inspirational Leader".
Cynthia Johnson is an entrepreneur, marketing professional, and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers where she worked as their Director of Brand Development. She is an advisor to a social good company, DIVONA, as well as nGage.social, an influencer advertising startup. Cynthia is on the Forbes Agency Council, and a member of the Young Entrepreneurs Council. Cynthia was listed as top social media people to follow by Inc. Magazine, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian.
Dave spent most of the last three decades leading strategy planning and research across the Asia-Pacific region with McCann, one of the world's largest advertising and communication companies. In 2015 he established Bibliosexual as an independent consultancy looking at the intersection of people, media and marketing. In 2016 he became one of the founders of Ai.agency, a marketing consultancy that uses an artificial intelligence platform to discover and track narratives and their relevance to brands and businesses. Dave is originally from Sydney and has since 1995 lived and worked in Bangkok, Hong Kong, Shanghai and Tokyo leading research, strategy and communication campaign development for companies like Coca-Cola , General Motors, L'Oreal, Shiseido, MasterCard, Nestle, Cathay Pacific, Sunstar and many others. He has an extensive history of working on the implications of media changes, is a leading authority on how ageing populations are effecting marketing. Dave also co-hosts MR Realities, a regular podcast on issues effecting market research. He has spoken at over 500 events and conferences in thirty countries.
Entrepreneur, corporate adviser and award-winning communicator, Flo has over 20 years experience in PR, marketing and brand strategy, consulting, corporate communications, new market entries as well as investor relations for blue chip financial corporations in Europe, Asia and the Middle East. She is bilingual, holding dual French and Australian nationality. Educated in France – where she was born, her international career includes senior corporate communications and strategic marketing positions held in Paris, Sydney, London, Dubai and Doha. She most recently founded "BRAVE", a unique strategic consultancy in Dubai.
Martin has worked in research and insight for 30 years and is driven by the need to better engage with consumers/audiences in an efficient way. He is a graduate in Econometrics and holds the diploma of the MRS. He has been a regular speaker at ESOMAR, MRS and other industry conferences and has won the best case study at ESOMAR congress. In 2009, he was awarded the MRS Fellowship for his outstanding contribution to the UK research industry. He has worked for two of the biggest global custom firms IPSOS and TNS. He established BuzzBack's European presence in 2007 because he recognised that clients were demanding a more agile and custom response to their needs, something that large agencies struggle to provide.
It is a 'bitter pill' to swallow but marketing is, almost by definition, not authentic. Given the increasing demand for authenticity from consumers we thought it was time to explore this issue in depth.
Are brands trying too hard to be "authentic"? Orare they being inauthentic at their attempts at being authentic? What does authentic even mean? Can you really have an authentic positioning? Can brands be successful presenting themselves to consumers in a real way? What might be the rewards of embracing authenticity? In this presentation Martin will share some research – from UK, USA, China, Brazil and France - exploring this thorny issue.
Martin will leave you with some valuable insights to enable you to look at authenticity in a balanced and considered way. In his book The Fourth Industrial Revolution to Klaus Schwab, the founder and executive chairman of the World Economic Forum says authenticity is the sensibility of 21st Century so it's much more important than a mere trend.
Ana Plisic is head of award winning Native Ad Studio and Design Thinking Studio a subdivision within Hanza Media, the leading media publisher in South East Europe. Previously she was deputy editor in chief, politics and business editor of the #1 premium daily newspapers. After post-graduate studies in Digital Media Management at Swedish design school Hyper Island in the UK, she has launched the first creative agency and brand consultancy within media legacy publisher and introduced native advertising to the Croatian market. Her work resulted in 3 native advertising awards in Berlin 2016 for the best native ads in the world.
Customer-focused design is disrupting the way brands think, build and connect with their customers. What is native advertising in the era of connected high-powered customer, why is it
must have and how to create a customer-focused native ad products that will add value both to a brand and a publisher and their customers? What skills, knowledge and investment are
necessarily in order to fully understand a brand's challenges and deliver them highly engaged customers through useful content products?
In this session you will hear the perspective of an editor with a 15 years of experience in the leading daily newspapers, educated in the design school in the UK and now running Native Ad Studio, the first Croatian agency specialised in premium native advertising, recognized and awarded internationally, and Design Thinking Studio that helps companies to innovate.
Rotem joined eyeo, the company behind the worldwide popular browser extension Adblock Plus in 2015.
His background in online ads helps him to develop new scalable collaborations that allow eyeo to successfully move its Acceptable Ads initiative forward.
Rotem's current position at eyeo in business development puts him in charge of innovative partnerships with various ad-tech companies. Rotem is also a member of the Israel Bar Association and has a background in corporate and antitrust law.
The rise of programmatic ads, rich media formats and advanced retargeting led to a peak of revenue earnings in the online advertising business.
However, often unconsidered in this new approach are users, who face a poor UX which seldom respects privacy. Users, who choose ad blocking
tools to opt out of this negative experience, can present a new opportunity rather than an obstacle allowing advertisers and publishers to
create a sustainable second ecosystem on the web. Industry leaders who recognize this chance to adopt their advertising strategies based on
user choice and user rights have the opportunity to increase their ROI and their products' image.
Main take-aways for the audience:
• Understand users' wish to browse the web without annoying ads
• Learn how to monetize this sophisticated target group
• Increase your ROI and your products' image by being part of a sustainable ecosystem that respects users' wishes
Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. He has been working for and awarded by MICROSOFT, ORACLE, AL HABTOOR, major banks, event companies and digital marketing agencies. He has been launching events, concerts, companies, services and products, and has so far trained almost 4000 marketing managers in the GCC region, from the largest organizations, including Jumeirah Burj Al Arab hotel, Armani, Mobily, Huawei... "I believe every company needs to be literate in Digital Marketing to succeed nowadays" - Eng.Christian Farioli
Kandas Camara is the Head of the Digital Bank at the United Bank for Africa for French-speaking countries. Originally from Guinea (Guinea Conakry), he holds a Master's Degree in Statistics and Business Intelligence from Paul Sabatier University of Toulouse, France. Kandas joined the UBA Group in September 2009 after a short stay in Ecobank Guinea where this computer-savvy addict implemented several solutions and automated most manual processes. As Head of Electronic Banking at UBA Guinea, he launched a number of innovative products, including the first internet banking solution enabling customers to view accounts and conduct online transactions in real time. Its success leaded to his redeployment to the headquarters of the Group to ensure coordination in terms of sales and support of electronic payments and collection products for all African subsidiaries except Nigeria. This has led to the obtaining of large markets deals in several countries. In August 2015, Kandas was entrusted with the management of the Digital Bank for French-speaking countries and is therefore in charge of all electronic and digital products. As a result of his redeployment to the Group in November 2012, the performance of all the subsidiaries in Africa was multiplied by 5. He received several letters of congratulations from the UBA Group Management.
Vindya Vithana is the Chief Editor and the Director of Marketing and Public Relations in Xtream Youth (Pvt) Ltd – a leading youth magazine in Sri Lanka. She recently received the Gold Award for Youth Leadership in Business and the accolade Young Leadership of the Year at Top 50 Professional and Career Women Awards – Sri Lanka. In 2016 she was one of the youngest recipients of "50 Most Influential Global Digital Marketing Leaders" award organized by World Marketing Congress. Currently, she is also involved in mentoring young professionals in the field and she is active in the tech blog sphere helping start-ups and entrepreneurs in leveraging the power of digital marketing on the growth of their businesses.
Aksh Chhetija is a Web Monetization Expert who Co-Founded Adsolut Media after being in the Digital Industry for more than 4 years. In this span of time, Aksh has helped numerous Digital Publishing/Media Companies build their revenues online by different ways/strategies which involve Online Advertising (Banner/Native/Rich Media/Video/In-App). Companies like Glamsham (Biggest& Oldest Bollywood Portal), Games2win (India's most preferred Gaming/Cricket App) are some of the examples of our Clientele. Apart from this, Aksh is also a Startup Blogger covering startups/women entrepreneurs of the country and promoting their business.
Dipa Dubhashi heads product management at Sigmoid, a leading big data analytics company. His prior experience includes consulting with ZS Associates, one of the world's foremost sales and marketing consultancies and founding a luxury fashion e-commerce venture. He advises several start-ups as well as Fortune 500 companies about architecting and implementing their next-generation big data solutions to drive better business outcomes. Dipa has authored several books and courses on big data technologies and is a regular speaker at meetups and conferences all around the world.
Gaurav Malhotra is a cross-dissciplinary creative director & results-oriented entrepreneur with over a decade of experience in animation
industry. He began his career as an Animator with UTV, followed by a 2 year stint in PRANA STUDIOS where he worked on multiple
projects of international repute like Planes, Tinker Bell. Before starting up his own venture ARTHA Animation in 2013, he also served as
"Vertical Head – Animation" at EPIC Studios which enriched his understanding of the animation production process and shaped up his
multi-dimensional perspective of this industry.
His personality is a unique blend of creative leadership and strategic thinking which helped his current venture ARTHA to remain independent and at the forefront of the Industry while delivering multiple commercial projects and short films, he is also inclined towards social and awareness films about EBOLA Virus and Solar Campaign promoting solar lights with world known media socialist "Mr. Firdaus Kharas" for UNICEF. Apart from this he was also volunteered to create a film based on the Red FM campaign of Home for the elderly.
On top of producing original ideas, his company has an impeccable track record of handling and executing international projects in different genres, one of the recent project being Jaan-e-Jigar (Raj Mahal Theatre) at "Dubai Parks & Resorts". Under his leadership and talent for finding creative solutions to problems and delivering award-winning work, ARTHA has garnered several awards and nominations. The work has been nominated for BEST SHORT FILM Category in the prestigious FICCI BAF AWARDS and has won twice the BEST AD FILM AWARD in the prestigious "INTERNATIONAL FILM FESTIVAL CHANDIGARH". As a distinguished speaker he has given lectures and presentations at many events and institutions within India for "Aptech" and as a custodian of this company he takes all responsibility in nurturing ideas right from their conception to the glorious finale, pulling out all stops to ensure a quality of world class production.
Serial Entrepreneur, Digital Media Enthusiast, StartUp Ecosystem Catalyst, Technology frenzy, eCommerce Change Proctor. Native Content Marketing Fanatic!
Arpit Jain is the co-founder and CEO of GreedyGame, an in-game native advertising platform. He is an alumnus of IIT Ropar and has previously worked with PayPal Innovation Labs. Arpit has also led several social entrepreneurship projects such as LabourChowk and FarmFresh, before starting GreedyGame.
Michael Bala is Business Head - Digital Marketing for Matrimony.com Ltd. A post graduate in Business Administration from Loyola Institute of Business Administration. Since 1993 he has had a successful career starting with Advertising and moved on to Head a Digital Agency, Goldwire Softweb Pvt Ltd, Chennai way back in 1998 and then moved to Matrimony.com where he held multiple roles starting as Head of Operations and then to Head the job portal from Matrimony Group. Further, he served as a Country Manager for Snapfish the online photography platform from Hewlett Packard for India & Singapore for 5 years. He had a year and a half stint doing a startup in the hobby space under the name Hobbistry.com and did some consulting. Currently he is back to Matrimony.com Ltd as Head Digital Marketing since 2014, his role encompasses Digital Marketing for Matrimony.com Ltd, its flagship brand BharatMatrimony and the related brands including MatrimonyDirectory, MatrimonyBazaar, MatrimonyMandaps and MatrimonyPhotography. He comes with 20+ years of diverse experience and specializes in Marketing.
Siamack Salari is a leading expert in ethnographic and customer journey research, with more than 20 years' experience pioneering developments in the field. After running in-house research units at several major international communications agencies, he created EthOS, the world's first mobile ethnographic research app, in 2009. Since then, he has continued to push the boundaries of customer journey research with the launch of Journey HQ – a breakthrough research tool that provides marketers with unaffected, genuine insight into customers' natural decision-making behaviours. Siamack also lectures in observational research at leading universities in the UK and in France, and has been a visiting fellow at King's College London's Department of Management sine 2014. Siamack's latest project is a crowdsourcing distributed workforce platform for the Indian market, called MobiCrew.
Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He is a member ofLightspeed's multi award winning'QuestionArts' Innovation department. Applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis. From respondent engagement to sentiment analytics, Alex and the Innovation department's research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty; Alex and the team make full use of the wealth of data and resources at his department's disposal to facilitate pioneering research. In 2016 Alex was awarded the ESOMAR Corporate Young Professional Award for his research into political poling.
Over the last 5 years Lightspeed have been looking at how you can use open ended question to better understand how people make decision.
Part of this research included working with Netquest to invite 7,000 consumers across 7 different countries to talk about how they make shopping decisions, in a unique experiment to map out the language of shopping across category and culture.
This presentation will look at the results in India, and tell you what they did and what they learnt about the culture of the decision making process across the world.
• Qualitative approaches to quantitative surveys
• Understanding consumer decision making
• Placing Indian consumers in a global context
Vishikh is an engineering graduate with an MBA in marketing. He joined the market research fraternity after his post-graduation and has since worked with Mode Research, TNS Mode and GfK. He is currently Managing Director South Asia Kantar Millward Brown with the primary responsibility of ensuring business health & commercial success of the organisation.
Vishikh has a rich & varied experience of over two decades. He has worked with clients across sectors & industries (consumer, technology, media, retail, automotive, healthcare) and in the pursuit of resolving their business issues he has handled a wide spectrum of research studies.
Vishikh is married, with two school going boys. His wife, Charu, is an economics lecturer. And like a true Bharatwasi – he is passionate about movies & cricket. He also enjoys reading.
In the ever changing consumer landscape – brand building is perpetually a 'work in progress'. What are the hallmarks of a strong brand? And what are the key tenets of building a great brand? Have these evolved as well with the changes in consumer & media landscape? These are some of the questions that the talk will try to answer backed with data & relevant case studies.
Market researcher with two decades of experience in shaping marketing strategy of global brands. He has with a master's degree in Communication from MICA, India. In his previous avatar, he was MD, Nielsen Middle East And Africa. He is currently CEO of SixthFactor consultancy, a new age market research firm providing clarity to clients for profitable decision making.
With over a decade in the region of C'suite discussion with clients in Fortune 500 companies like P&G, Levers, Mars, Nestle, Pepsi, GM, Visa and with local giants such as Almarai, Emaar, Etisalat, dU, Saudi Telecom, Al Jazeera as well as leading government bodies like Prime Ministers Office, Saudi Tourism, RTA, Ministry Of Economy (UAE), pointed to the need to make research actionable which can help clients achieve their objectives. This has led to him following his passion to move consumer insights to the next level using market research, advance analytics cognitive psychology, behaviour economics, neuroscience and new technologies available. Today he works with clients supported by a panel of global experts in these fields to enable real change.
A 'thought leader' who speaks and presents regularly in global and regional conferences and contributes to newspapers, periodicals and magazines within the marketing field. He has been on the board of numerous councils and organisation such as Retail ME awards, SuperBrands Council, Asian Brand Council, Gemas Awards ME. An entrepreneur, ready to take on any challenge, guided by an unprecedented quest for knowledge, eager to provide research with a fresh perspective whilst constantly trying to find meaning in consumer choices Always interested in innovation and new ideas, his passion being behavioral economics and Neuromarketing. Himanshu is someone who thrives on challenges and adventure. A happy-go lucky person who is into sport and nature adventures.
As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.
Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe.
Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.
Denyse founded C3Centricity because she saw too many organisations struggling to put their Customers, Consumers, Clients (C3) first.
Sheis a new-age global marketer, combining creativity with technical expertiseand cultural sensitivity. She has >30 years' experience in senior roles in Nestlé, Philip
Morris International and Gillette.
Her book "Winning Customer Centricity" was called a "must-read for today's and tomorrow's marketeers" by Paul Polman, CEO Unilever.
Denyse is an avid blogger on C3Centricity.com and invited guest blogger on many othersites. She was voted atop 5 global blogger on Digital Marketing and Customer Loyalty in 2016.
Denyse holds a BSc(Hons) in Computer Science and diplomas in organisational leadership & innovation. When she's not flying around the world for her clients, she can be found in the air (she's a pilot), under the sea (she's a Divemaster) or in front of a screen. (she's a Geek too!).
Are you frustrated to be spending thousands or millions on gathering customer information but still don't know them deeply? Are your products &
services not selling as well as you had hoped? Do your innovations under-perform? If so, then join Denyse Drummond- Dunn and discover how to exponentially
grow your business through deeper customer understanding. In this action-packed session, you'll learn:
• The five things most organisations forget to do when trying to develop insight, which dooms them to failure.
• How to lead a Customer-First Strategy and get more impact within your organisation.
• The four areas of the business you must review to become a Customer Champion.
• The one "Magic Question" that if used, will catapult your company on its journey to customer centricity.
James Wycherley became CEO of the Insight Management Academy in May 2014, having spent the previous 10 years as Director of Insight at Barclays Bank. He is an expert on Insight strategy, analysis and communication. He has delivered consultancy and keynote presentations in a dozen countries in Europe, North America and Australia, and is widely recognised for his belief that insight should play a far larger role in corporate decisions than it does today.
The IMA have created the Insight Roadmap to provide a new framework for exploring best practice in Insight generation, management and communication.
It enables companies to challenge their thinking about the role of Insight, review their current level of Insight capability, and understand the key steps they need to
take if they have an ambition to transform their Insight functions.
• what is the ultimate purpose of Insight in a large organisation?
• what is best practice in Insight management - according to companies like eBay, Tesco, Marks & Spencer, Barclays Bank and Glaxosmithkline?
• what are the key challenges and opportunities for executives who have the ambition to transform their Insight capability?.
KP Unnikrishnan (Unni) is part of the Palo Alto Networks regional management team that is responsible for the company's growth strategy in the region.Unni has worked in the
technology sector for over 20 years including management roles in marketing, strategy, partnership and sales. Prior to Palo Alto Networks, Unni was the APAC Marketing Director
of Brocade Communications.
Before joining Brocade, Unni spent ten years in Sun Microsystems in marketing, tele-web, sales and partnering leadership roles. In his last stint at Sun Microsystems he was responsible for building the company's brand and demand across the Emerging Markets Region (Latin America, Central Europe, Middle East Africa, Greater China and India).
He has received the CMO Asia Award 2012 for brand strategies and in 2014 was named in the 100 Most Talented Global Marketing Leaders by the World Marketing Congress.
Unni is in the APAC Advisory Board of the CMO Council and immediate past Chairman of the Cloud Computing Chapter, Singapore Info-comm Technology Federation (SiTF). He holds an engineering and an MBA degree with leadership courses from Stanford Graduate Business School and Singapore Management University.
Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of Family Fun Show in China which airs on Tencent in July. He leads a group of highly talented creatives focused on original productions and branded content across Asia. Possessing a broad range of creative-storytelling skills from short form digital series to long form tv series, Adam created and oversaw the production of multiple Oreo campaigns featuring local music artists Zee Avi, GAC and Up Dharma Down. In addition to being a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is now working on non-branded entertainment properties and IP including currently filming a documentary on the mountain bike culture across Asia.
Andreas Hauke matriculated in New York and graduated from the Vienna Business School with Marketing as his Major. He started off as part of the Brand Team at General Motors in Vienna. Andreas moved to South Africa in 2004 and worked as a Marketing Specialist and started his own company, Hauke Digital, which today produces high-end corporate films, adverts and event productions with a branch in Gauteng & the Western Cape. Andreas has extensive experience in video, blogging and marketing. His company has also expanded to the design and development of websites. His company runs a few success lifestyle blogs and organizes annual networking events for small creative businesses to improve their skills. Today, Andreas is a keynote speaker focusing on video marketing.
Andreas is an award winning colorist for ad films and cinema movies. He started out at Germanys Bavaria film postproduction in 2005 and quickly found himself freelancing all
over Europe. In 2011 was appointed lead colorist in Istanbuls leading postproduction 1000Volt and in 2014 he moved to Malaysia to build up the color grading department at Pinewood
Studios Iskandar Malaysia. In 2017 he moved to Mumbai to work for Futureworks Media.
Andreas has worked on more than 1000 TV commercials and dozens of feature films. The ads he worked on have won Lions in Cannes and Andreas himself was honoured with two Apollo Awards for his color gradings in Singapore 2017.
Topic: Topic: The secret sauce to a more stylish look - pimp up your content
Kirsty Hulse is the founder and managing director or Manyminds, a digital marketing agency that works exclusively with freelancers in remote teams across the world. With clients such as Virgin Atlantic, IBM and Lebara, Kirsty has truly disrupted the way companies outsource their marketing efforts. With over a decades experience defining SEO strategies for some of the world's biggest brands, she is a recognised digital expert and has spoken at conferences across the world on digital, innovation and leadership.
Communications Strategist with a blend of Science & Arts, keeps empathy at the core, embraces evolutionary media and passionately pursues sustainability. After working extensively in diverse industries across India & US, she started her own consulting. She worked for many not for profits in the Biotech/Healthcare sector. Recently did a Nationwide "Grow Safe Food" campaign in India to build awareness against counterfeits. Her recent initiative #tryforgood was showcased in Science Express. She has done many mass awareness campaigns in a short span.
Radhika Mukherji is a thriving entrepreneur with creative instincts and passion for Music. She is the Founder & CEO of Happydemic – The Live Music Company, an initiative that aims at spreading happiness the lives of artistes and customers. It is a one stop destination which aims at democratizing live performances and bringing them to one's doorstep at a comfortable price point. Radhika uses her unique sense of technique and approach to resolve issues. Her primary motto is to enhance the joy of music enriching one's soul, leaving a mark in the lives of the artiste and the audience by putting special focus on individual preferences.Along with her exquisite ambitions, she has a Business degree from N. M. College, Mumbai and a PPL license along with 8 years experiencein Aviation.Additionally, in the last 15 years she has created successful IPs for Shaan. She is also a mother of two kids who believes in maintaining a fair balance between work and home and in her leisure time she enjoys swimming, outdoor sports &reading.
Payal is a published author and a content maven. After a stint in companies like Ogilvy, Hanmer MS&L and OOH Media as a communications/ content pro, she ventured to establish The Word Jockey Creative Content Studio in 2009. A pioneer in the content industry, TWJ is a multi-format content solutions company providing services to top corporates like Godrej, Mahindra, LinkedIn, JP Morgan, Lokmat, and more. Payal is also a speaker and has been invited to share her thoughts on forums like TMF&A, Times Lit Fest, Kala Ghoda Fest etc. She has also addressed students as visitng faculty in NMIMS, Symbiosis and XIC.
With over a decade of experience, most of which has been in core content marketing, Garima Sharma has been associated with some of the most reputable publications in India,
specialising in creating and growing dedicated content marketing verticals.
In her current role as a Founding Member of Scatter, India's 1st Content Marketplace, Garima evangelises content marketing and is responsible for managing 100+ brands and development of SaaS products. She is a master storyteller, and has conducted content marketing workshops for some of the country's largest brands across industry verticals such as BFSI, Personal Technology and Healthcare. She has led innovation for more than 5 SaaS Content Marketing products, including Scatter Recommends, the world's 1st fully-automated talking tool.
Before Scatter, she was at moneycontrol.com and Sify.com where she led a team of strategists and content creators to achieve content marketing success for brands such as GE, Bajaj Allianz, and UTC. She also managed branded content destinations such as Bebeautiful.in and saffolalife.com An avid reader and traveller, Garima is on a quest to re-introduce brands to user-first content that engages, entertains and entices.
Preeti has a decade of an experience in mainstream Indian media. She's the creator of India's first candid CXO talk show 'DB Spotlight With Preeti Hoon' and has won Kerala Blog Express, an international blogging contest by Kerala Tourism, as the top Indian winner. She is presently soul interviewing CXOs, path-breakers, changemakers, leaders for her exclusive section 'In The Lounge With Preeti Hoon' for The CEO Magazine and also blogging on gorgeouswanderer.com. She's also TV/Events anchor, dogs and underdogs supporter, 5-time half marathon finisher who is inspired by Oprah Winfrey and on a quest to give India its own.
With over 15 years of experience spanning advertising and marketing, I have worked on brands like Tata Indicom , Tata Walky, Tata Docomo and Club Mahindra on the marketing side
in addition to handling brands like Tata Mututal Fund, IDBI, Bajaj Consumer Care and Tata Sons, when in advertising.
Kicked off my entrepreneurial journey seven months back by setting up a content production house, I have created video, still and other social media content for brands like Club Mahindra, Killer Time Wear, Eskay Resorts, Orbango Juice and IIFL Wealth to name a few. I firmly believe social media has changed the rules of the game and we are in the midst of a content marketing revolution. Brands need to unlearn and align themselves to the new media reality that exists today.
Ankit Verma has been the Head of Content & Social Media for Tyremarket.com since 2016. He leads a team responsible for developing tyre & automotive specific content, and suggests
constant improvements to the overall content strategy of the company. He takes care of the social media marketing for the organization and is also involved in strategizing and writing
video scripts for explainer videos and viral videos of the company products. Verma's additional responsibilities include strategizing and developing creatives for the company ads.
Prior to joining Tyremarket.com, he was a content manager for an Indian automotive portal, CarDekho.com where he was responsible for managing the content of the website and its app. Previously, he was a senior content developer for another Indian automotive portal, Autoportal.com, and a freelance reviews editor at CarKhabri.com.
Africa Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.
With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Africa.
The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.
Europe & Middle East Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries in the region.
With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of both Europe and the Middle East.
The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Africa Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.
Asia Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.
With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Asia.
The magazine is owned and published by Outlook Publishing, who also produce global business titles, Africa Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.
"As the first 'pure' digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today's marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.