• 27th - 28th November, 2018  |  Taj Lands End, Mumbai


  • 27th - 28th November, 2018  |  Taj Lands End, Mumbai


  • 27th - 28th November, 2018  |  Taj Lands End, Mumbai

Sub Themes


  • »   Changing Marketing Dynamics - Towards a sustainable tomorrow!
  • »   Marketing in today's world is not just about the product; it is about the culture in      which the product is marketed
  • »   Uncovering The Unconscious: Power of Brands in Recalling Nostalgic Memories
  • »   Customer Empowerment, Perceptions, and Sustainability
  • »   Putting marketing in its place


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BeerFest Asia 2018
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13th July, 2017 at Taj Samudra, Colombo, Sri Lanka







Role Players 2018

2017  |   2016  |   2015  |   2014  

CHAIRMAN

Avinash Pandey

Chief Operating Officer

ABP News Network



Mr. Avinash Pandey is a well-known voice in the advertising and broadcast industry of India who has over two decades of experience in News Media, advertising, sales, distribution, marketing, and content creation. He has been with the ABP group since 2005, guiding the growth of organization and playing a key role in the expansion of the network's reach over the past decade. As COO of ABP News Network, he has steered transformation of Star News to ABP news in 2012, along with the rebranding and repositioning in 2017. Under his able guidance, ABP News Network today enjoys market leadership in advertising revenue coupled with reach in key geographies, demographics, and time slots, and reaches more than 150 million viewers in India and across the globe every week. He is an apt example of a true business leader who can persevere any challenge.

In addition to his leadership role at ABP, He has been a member of Credit Control in Indian Broadcasting Federation for the past 15 years. Besides serving on the board of News Broadcasters Association of India, he has also served on the board of International Advertising Association - India Chapter for over 7 years where has judged numerous awards in the field of advertising, marketing & communication. He was also manifested with the role of holding the Jury Chair of TV awards at Goa Fest.

A post graduate with a degree in Modern Indian History coupled with Advanced Management Program at Harvard Business School, Mr. Pandey is more than just the head of the horde. He is someone whom people turn to seek for advice and answers, someone whom people look up to and are in awe of, someone who instills confidence and trust among his people. He is a visionary and has strength of conviction that automatically drives people to follow him. He inspires people to strive for their dreams and meet their aspirations. He is a simple man of humble lineage but an exemplary leader who leaves an indelible impression in minds of people.


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Avinash Pandey

Chief Operating Officer

ABP News Network


Constantinos Pantidos

President

BRAND AVIATORSTM



Constantinos Pantidos leads BRAND AVIATORS™ helping clients around the world such as Coca-Cola, Unilever, J&J, Heineken, L'Oréal, Lilly, PMI, Hyundai build brands that activate the very forces of life. He also teaches on strategic marketing, consumer behaviour and consumer research.


Topic:

OVERVIEW


Short summary of content to be delivered :- Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved dispositions that have helped us survive and thrive. This speech introduces novel neurobiological pathways into the heart of brand strategy allowing for the generation of unexpected, yet profound ideas for brand positioning, communication, and creative development.

Take Away:-
How to identify white space opportunities in oversaturated markets

How to build brands that connect with consumer at a profound human level

How to create seminal ideas for brand positioning, communication and creative development


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Constantinos Pantidos

President

BRAND AVIATORSTM

Barbara Ximenez

Chief Executive Officer

Shutta



Barbara Ximenez is co-founder and CEO of Shutta, a nifty mobile photo-video app designed around user interaction. Free for users to download, and without any in-feed advertising, Shutta instead offers brands a range of missions, each designed to provide a distinct level of engagement. From traditional photo missions to mini-games and treasure hunts around the city, Shutta Missions empower communities to interact with brands in a unique way.


Topic:

OVERVIEW


In a world that is mobile, social, and digital, with information going around the world at the speed of light the most successful brands will look beyond commercial data and incorporate more valuable sources into their decision-making process. Come learn how the world’s largest, living-and-breathing Big Data Project, social media will be the data source that will make or break brands of today, and those yet to come.

Social is as old as commerce: how non-transactional data provides invaluable insight

Leveraging the world’s largest, living-and-breathing Big Data Project

No data set is too small to analyse: utilising social media to test assumptions


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Barbara Ximenez

Chief Executive Officer

Shutta

Ed Hatton

Owner

The Marketing Director



Ed has devoted almost 30 years to mentoring and advising business of all sizes. His focus is on business, marketing and sales strategy. He is a writer with a regular column for Entrepreneur magazine and is profiled in The Legacy Project. He is a popular speaker and workshop facilitator on marketing and sales topics.


Topic:

OVERVIEW


This presentation focuses on the difficulty of implementing marketing strategy in a world where even the short term future is unpredictable. Ed suggests how organisations can manage and thrive despite markets changing under the influence of disruptive technologies, uncertain economic conditions and incredibly rapid change in communication opportunities. The speech shows how marketers can develop and implement marketing strategy despite market dynamics and customer needs moving in different and unpredictable directions and velocities.

An uncertain future is not an excuse to fear, this is a time to be more competitive

Flexibility and agility are vital, but are difficult to build into organisations

Change becomes a friend not an enemy


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Ed Hatton

Owner

The Marketing Director

Apple Allison

Social Influencer and Founder

TAAP World



Using her insightful experiences in marketing communications, special events, creative education and executive coaching, Apple Allison delivers result-oriented innovations for independent homegrown brands in Southeast Asia.

She has been commissioned as one of Goodwill Young Ambassadors for Japan-ASEAN, an advocate of Sustainable Goals and a member of the prestigious Markrprof Young Marketing Leaders. United World Tourism Organization (UNWTO) featured her as one of the young women in tourism for advancing industry with the use of technology and optimistic thought-leadership.

Her marketing professional experience includes coaching homegrown brands like the multi-awarded Avenue Plaza Hotel, Pescadores Seaview Suites, BeTourist Malaysia, Kessler’s and international brands like Southeast Asia Heritage, Havaianas and SocialEnterprise.Today. Her expressive influence as an inspiring storyteller of SoleSearchingSoul.com and digital engager of #TAAPclub sparks social energizing actions in her community. She co-founded #BicolBloggers group as part of her online and offline meaningful engagements. This 2018, she also spearheaded the #YCCShareResponsibly movement which aims to equip the youth with digital skills in content creation and responsible blogging for Sustainable Tourism and SDGs.

An alumna of Asian Institute of Management School of Executive Education on Designing and Developing Sustainable Tourism and Bachelor of Arts in Communication of Ateneo de Naga University Philippines, she’s currently semi-based in Malaysia where she focuses on empowering ASEAN tourism-related enterprises and local communities through marketing, technology, and human capacity building. She has National Certificates on Tourism Promotions (II) and Events Management Services (NCIII) as well as a Certified Blog and Social Media Entrepreneur, Certified Branding and Influencer Marketing Specialist, and Certified Digital Marketer.

Apple Allison attended the Competitive Strategy MBA session at the Asia School of Business in partnership with MIT. Her most recent international Continuing Professional Development activities include Positive Psychology and master classes on Human Design Thinking, Influencers Marketing, Disruptive Entrepreneurship, User Journey Mapping, Surviving the Digital Tsunami, Lean Innovation Framework and Innovation Catalyst Application under the MAGIC Academy of the Malaysian Global Innovation and Creativity Centre in Cyberjaya, a global tech hub in Asia.

She had been awarded as one of the Top 25 Marketing Management Trainees of the Philippines, one of the top 10 finalists for Singapore’s start-up Honestbee World’s Coolest Job as well as was shortlisted by TravelBook as one of the Chosen Juans for the Juanderlust competition. She had been recognized as one of the most influential bloggers and community leaders.

As an inclusive growth advocate, Apple Allison perseveres in pursuing her purposeful passion projects which aim to assist MSMEs and social enterprises in Asia to have a stronger brand presence online and create a greater sustainable impact offline.


Topic:

OVERVIEW


Summery:- This topic will explore the changing roles and responsibilities of marketers in the modern economy. It will also shed some insights into some of burning questions like How Brands and Companies can go beyond Advertising to reach their target? Why is it important to apply Development Communication and Positive Psychology principles in your strategic marketing plan? In this highly connected world, how can you make an impact in your industry?

Explore the importance of "Emotional Branding”.

Branded Customer Experience that leads to Prosperity.

Sustaining your Marketing Campaign and Practical Tips to win your "Share of Heart”.


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Apple Allison

Social Influencer and Founder

TAAP World


Dhamitha Pathirana

Deputy General Manager

Hayleys Advantis Limited



Dhamitha Pathirana is attached to Hayleys Advantis Limited as a Deputy General Manager and played an instrumental role in transforming the vision led organization to a purpose led organization. Before joining Advantis he was heading local sales and marketing at Dankotuwa Porcelain PLC which is a leading table ware manufacturer and exporter. He has also worked for Odel PLC which is a leading fashion retailer in Sri Lanka and has overlooked loyalty and customer service during his tenure. He is also a part time lecturer in Marketing and Management.

He is a Chartered Marketer and a Member of CIM (UK), a life member of the Sri Lanka Institute of Marketing, Certified Professional Marketer (Asia Pacific), Associate Member of the Australian Marketing Association and holds a MBA from the University of Southern Queensland Australia.


Topic:

OVERVIEW


1.0 Surviving in the age of disruption?
To thrive in the age of disruption, organizations should reinforce the following elements

1.1 Creating an Innovative Mindset not an Agile Mindset
This requires the organization to redefine the Core of their business, Business Processes, Marketing Mix, Organization structures etc.
Technology does not innovate. But People do. We will be discussing the Innovation Value chain and the role played by people in the Innovation value chain followed by examples of companies that redefined their core in the journey of disruption

1.2 Redefine success by moving beyond the profit principal
This involves inspiring individuals with a sense of purpose. Purpose is important because of two things
Our Employees increasingly value working for Purpose driven organizations
Our Customers increasingly value buying from Purpose driven organizations
1.3 Converting the purpose and values in to actionable behavior
Many organizations fail due to gaps in converting the purpose and values in to behavior. Your brand promise cannot be delivered unless the promise is converted to actual behavior.
Eg. United Airlines

1.4 Go Back to Basics in managing customer experience
We talk a lot on buzzwords and are not paying enough attention on basics. Product reviews are dependent on actual customer experience and therefore organizations should ensure that the Marketing mix and the service delivery exceeds the Brand promise. This is even more important when 60% of the millennials are influenced by product reviews and 76% browse the internet before making either an online or offline purchasing decision.

2.0 – The importance of People in reinforcing the above elements.
This will be discussed along with the above four elements in detail with examples. Changing landscape of employees and the emergence of “Human Touch” as the differentiating factor will be discussed under the above 4 points

3.0 – Sri Lankan Case Studies
Success stories of how Sri Lankan companies redefined their core and create people centric organization

Key Points
How to redefine the core of the organization to achieve transformational growth?

The importance of People centric organizations in achieving transformational growth. Why is it important?

What is “Purpose” and how can purpose help create this people centric organization?


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Dhamitha Pathirana

Deputy General Manager

Hayleys Advantis Limited

Hashan Travis Haputhanthri

Business Turnaround Specialist

YES Academy of Sri Lanka



Speaker is an award winning marketing and brand strategist who was among the worlds best 100 of marketers. He is a Futurists, A philosopher and a Game Theorist. He is a profound Author and a Co Author for many International marketing and branding books. His philosophy and finding of Travis Brandsology became the Asia’s 1st Branding philosophy which highlighted the Asian version of Branding, challenging the European contexts. 26 years of experience in marketing, branding and sales, speak is also know as a Business Turnaround specialist.


Topic:

OVERVIEW


This presentation will outline how Asian marketing strategies shaping up the consumer to re think of buying Global Brands. Asian brands like, TATA, Reliance, Idea, Godrej, Airtel,Parley, Maliban, Munchee, Starlight, Java Lounge and an online brand like Kapruka.lk caters to Asaians to Buy Local and be Local. This will show few case points how these major brands stopped the Global Brand Entries. The belief will be, Building a sustainable brands for future growth via Asian way of marketing will be the next emerging trend to challenge Global Giants.

India will be the next driver of the Asian Marketing strategies.

The crisis of the Western Economy while the Asia will record a boom (Future)

New emerging Marketing trends to challenge the European Theories.


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Hashan Travis Haputhanthri

Business Turnaround Specialist

YES Academy of Sri Lanka

Tahira Amir Sultan Khan

Author, Futurist

Through the Golden Door LLP





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Tahira Amir Sultan Khan

Author, Futurist

Through the Golden Door LLP

Arun K Cavale

Regional Marketing & Strategy Leader, IBM Cloud & Watson, ASEAN

IBM Corporation



Arun Cavale is the Regional Executive for Marketing and Strategy for IBM's Cloud and AI initiatives across Asean, and is based in Singapore. In this critical role, he provides marketing and strategy leadership to (a) integrate (b) go-to-market and (c) deliver growth across IBM's vast cloud and AI portfolio. With 20 years of experience across industries and geographies, he is a recognized technology marketer and a thought leader. Outside of work, Arun is also a sought-after public speaker, an international Badminton player and a 100% hands-on father to his pre-teen daughter.


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Arun K Cavale

Regional Marketing & Strategy Leader, IBM Cloud & Watson, ASEAN

IBM Corporation

Samir Dixit

Managing Director, Asia Pacific

Brand Finance




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Samir Dixit

Managing Director, Asia Pacific

Brand Finance

Meilin Wong

Director, Business Development

SGK, Inc



Meilin is an accomplished 20-year marketing and business development professional who has worked for/with brands that included American Express, Visa Inc and Levi Strauss. In her current role at SGK Inc, a leading global brand development, activation and deployment company, she is responsible for growing the company’s Asian portfolio of clients and marketing its suite of brand performance solutions.

Over the past 15 years, Meilin has helped companies develop and connect integrated marketing and communications strategies to meet business objectives for growth and expansion across the APAC region. Meilin has also run her own consulting business that focused on helping start-up companies shape and build the foundations of their marketing and communications functions.

Aside from work, Meilin actively supports a local charity organization that aims to empower and transform the lives of underprivileged women through confidence-building, skills development and job placement. She has a BSc degree from the University of Kent in the UK as well as an Executive Programme certificate from INSEAD.


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Meilin Wong

Director, Business Development

SGK, Inc

Ambrish Chaudhry

Head of Strategy

Superunion




Topic:

OVERVIEW


There's a new playbook for building brands in today's world and it's going to evolve even more as you move into tomorrow. From flexible brands that are held together by purpose, to sacrificing consistency for coherence, there are some interesting changes happening in the branding landscape. In this talk we'd like to share with you some perspectives from the boardroom to the showroom that will impact the future of brand building, using examples of brands like Facebook, GoJek, Zalora, London Symphony Orchestra, Absolut, Pizza Hut, Argos and many more.


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Ambrish Chaudhry

Head of Strategy

Superunion

Elspeth Cheung

Global BrandZ Valuation Director

Kantar Millward Brown



With a background in finance and brand strategy, Elspeth is responsible for the brand valuations that comprise the BrandZ suite of rankings. As the most trusted brand equity platform worldwide, Elspeth has enjoyed working with organisations around the world on their brand and marketing strategy. Elspeth is a respected brand expert worldwide and has had insights published in the Financial Times, Sky News, CNN Money, CNN Quest, Bloomberg, Marketing Week, Global Marketing Alliance, Campaign Asia, Business of Fashion etc. She has also spoken at Institute of Directors, the London Stock Exchange and the British Embassy in Beijing.


Topic:

OVERVIEW


Artificial Intelligence plays an increasingly dominant role in our daily life. Online and voice commerce are transitioning consumers to passively selecting brands. In a world of key words, live streams and algorithms, should marketers forget long-term brand building? Join Elspeth and discover the indisputable value of long-term brand investment, and the key to building a strong brand in an increasingly digital world.

How much a strong brand is worth in shareholder returns, as proven by exclusive BrandZ analysis

The impact martech and algorithms have on brand building

What the strongest brands today have in common – and how you can learn from them


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Elspeth Cheung

Global BrandZ Valuation Director

Kantar Millward Brown

Nandita Verma

Vice President, Marketing

Global Upside



Nandita Verma is Vice President marketing for Global Upside, a leading professional services firm with operations in 100+ countries. She leads worldwide marketing, corporate communications and public relations for the company. Her team has pioneered Global Upside's transformation into an award-winning brand, which has firmly established itself as a leader in its space. Prior to Global Upside, Nandita held leadership roles in various Silicon Valley companies. Nandita’s mantra is to create conversations that keep organizations engaged with their people and build brands that contribute to the communities they are part off. She is also an avid writer and often writes for news publications.


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Nandita Verma

Vice President, Marketing

Global Upside

Amor Maclang

Brand Architect, Risk/Crisis/Reputation Strategist, Marketing & Communications Innovator

GeiserMaclang Marketing Communications Inc



She is the first communications professional in the country to become an ISO 31000 Crisis Management Practitioner, one of the only professionals ever to be accomplished in both marketing and crisis management.

Amor is the leading communications, marketing, and public relations forerunner in the digital transformation, blockchain, crypto currency and other emerging technologies and helps companies navigate through reputational, education and information gaps in any nascent technologies.
Currently she serves as the reputation surrogate chairman for PADCDI (Philippine Association For Digital Commerce and Decentralized Industries) and one of the founding officers of The Block Chain Association of the Philippines and Tech Up Pilipinas for which she is a founding member. Her current missions include building a comprehensive commercial brand for the Philippines and helping the country understand and embrace Internet 3.0. She recently led the Philippine Delegation in the DLD Innovation Festival held in Tel Aviv, Israel last Sept 1-10. Amor is known for building strategic partnerships between legacy corporations, cutting edge technologies, investors and industry players.


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Amor Maclang

Brand Architect, Risk/Crisis/Reputation Strategist, Marketing & Communications Innovator

GeiserMaclang Marketing Communications Inc

Garth W. Viegas

Global Insights Director

TATA Global Beverages



Mumbai-based Garth Viegas is the Director of Insights at TATA Global Beverages. In this role, Garth is responsible for developing insights to bring the company’s strategic vision to life. This involves providing insights to drive strategy, communication, innovation and measurement.
Garth has over 20 years of marketing research experience having worked in US, Canada, Singapore, UK and India - with blue chip companies such as Kraft, MasterCard, SABMiller and Tata Global Beverages. His expertise include spanning areas such as strategy, product development, advertising, modeling and analytics. In addition, to understanding consumer behavior across the world, Garth enjoys participating in marathons – also, across the world.
He holds a Bachelor’s degree in Economics from St. Xavier’s College, University of Bombay and a Master’s degree in Advertising Research from Marquette University, Wisconsin.


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Garth W. Viegas

Global Insights Director

TATA Global Beverages

Dheeraj Sinha

Chief Strategy Officer - South Asia

Leo Burnett - TLG India Pvt. Ltd.



Dheeraj is the Chief Strategy Officer at Leo Burnett, South Asia. He is the author of two bestsellers on the Indian consumer market. His latest release, India Reloaded – Inside the Resurgent Indian Consumer Market is published by Westland in India and Palgrave, internationally. His previous book, Consumer India – Inside the Indian Mind and Wallet, published by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.

Dheeraj has led his teams to win over 50 effectiveness awards including a gold for effectiveness at CannesLions 2017 and a Grand Effie at India Effies 2017. He has also won the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. Dheeraj is a three times winner of the Atticus Awards (WPP’s award for best published thinking).Dheeraj was on AdAge’s (India) list of Ad People of the Year, 2015. He was amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014.

Dheeraj has spoken at the Cannes Lions Festival of Advertising; the Next 4 Billion Conference, Denmark; Harvard India Conference, Boston andthe Asian Marketing Effectiveness Festival amongst other platforms.



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Dheeraj Sinha

Chief Strategy Officer - South Asia

Leo Burnett - TLG India Pvt. Ltd.

Juhie Gorwara

AVP, Global Marketing Leader

Aricent



Juhie Gorwara is a dynamic and talented marketing expert who has been helping global companies evolve their strategies in marketing, brand and reputation management, corporate communications and events for 16+ years.
At Aricent, Juhie manages the global marketing portfolio including brand, demand generation, digital marketing, internal and external communications strategy, press and analyst relations, events, executive communications and crisis management. She also specializes in areas such as program management, creative direction, change management, corporate social responsibility, and mergers and acquisitions.
Prior to joining Aricent, Juhie has led corporate communications for IBM Global Process Services in India/ South Asia. She has also worked with Avaya, where she managed marketing communication across India and APAC. At Yahoo!, she led industry relations, events and communications for India.
Juhie has a degree in Marketing Management from The London School of Economics and Political Science (LSE) and a Master’s degree in Mass Communication from Delhi University.


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Juhie Gorwara

AVP, Global Marketing Leader

Aricent

Ameen Haque

Founder & A Story Coach

Storywallahs



Mumbai-based Garth Viegas is the Director of Insights at TATA Global Beverages. In this role, Garth is responsible for developing insights to bring the company’s strategic vision to life. This involves providing insights to drive strategy, communication, innovation and measurement. Garth has over 20 years of marketing research experience having worked in US, Canada, Singapore, UK and India - with blue chip companies such as Kraft, MasterCard, SABMiller and Tata Global Beverages. His expertise include spanning areas such as strategy, product development, advertising, modeling and analytics. In addition, to understanding consumer behavior across the world, Garth enjoys participating in marathons - also, across the world. He holds a Bachelor’s degree in Economics from St. Xavier’s College, University of Bombay and a Master’s degree in Advertising Research from Marquette University, Wisconsin.


Topic:

OVERVIEW


Ameen Haque - Bio:- Ameen Haque is the founder of Storywallahs and a story coach. He has helped business leaders, scientists, entrepreneurs and teachers tell their stories better. Starting at Ogilvy, Ameen has worked for over 20 years in Advertising, Marketing and Brand Strategy Consulting in a range of firms like McCann-Erickson, Madura Garments, Ogilvy and Futurebrands. His work in consulting, advertising and theatre has helped him understand human nature and how to influence it. Ameen loves telling stories to children and playing Table Tennis.


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Ameen Haque

Founder & A Story Coach

Storywallahs


Redickaa Subrammanian

CEO & Co - Founder

Resulticks Inc


Jyotsna Makkar

Head of Marketing, India

HMD Global

Pratham Hegde

Head of Measurement

Facebook India



Pratham has more than 17 years of experience in analytics, with deep expertise in the area of marketing measurement across Direct, Offline and Online Marketing for all Industry verticals.

Pratham currently heads Marketing Science for Facebook in India, helping all major Brand and Performance advertisers measure the true value of advertising, while also driving Facebook’s efforts to build the measurement ecosystem in the country by partnering with Media and Measurement bodies.

Prior to this role, Pratham set up a Measurement and Research team at Amazon which focused on generating insights for Marketing strategy and Measurement solutions to inform marketing spends for all major markets for Amazon across the globe. Before that, he headed the Marketing analytics practice for Genpact.


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Pratham Hegde

Head of Measurement

Facebook India

Anita Kukreja

Head - Marketing & Channel Sales

IceWarp Technologies Pvt. Ltd.



With more than 16 years of experience in the field of Marketing and Communications in the IT Industry, Anita is currently working as Head – Marketing & Channels at IceWarp, India. She is responsible for leading the Go to market strategy for Channels alongwith creating the marketing strategies & driving marketing operations. Anita also oversees expansion of business through strategic alliances and partnerships to stay ahead in the game. Being Head of Marketing & Channels, Anita also supports the Customer interactions with CIO level engagement and also works with the management team to maintain the collective work to a good standard.


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Anita Kukreja

Head - Marketing & Channel Sales

IceWarp Technologies Pvt. Ltd.

Anamika Sirohi

Vice President - Marketing

HSIL Ltd. (Hindware)



Anamika Sirohi has built brands and businesses for over 17 years in various MNC and Indian organizations, mainly in foods and personal care. She has also led media, digital, design and brand communication at Nestle India.

She currently heads marketing at Hindware, the Indian leader in sanitary ware and bathroom products.

She is an MBA from FMS Delhi and has completed her graduation in Electrical Engineering from MNIT Jaipur.

A passionate marketer, she writes regularly on marketing for publications like the Forbes and Fortune. She also speaks often at conferences on business and marketing.

Her other passions are running and travelling and she is a certified yoga teacher.


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Anamika Sirohi

Vice President - Marketing

HSIL Ltd. (Hindware)

Subhendu Pattnaik

AVP & Global Head of Marketing

Cigniti Technologies



Self-driven, Experienced Global Marketing & Demand Generation Leader with 15+ years of proven track record in leading 360-degree Marketing functions spanning Demand Generation, Branding using Content, Digital & Social marketing, Product positioning, Product Marketing, Account Based Marketing, ATL/BTL, Market Research, Analyst & Partner relations. Has worked in top firms like Infosys, Tata BSS and also headed Marketing for Mindfire & Gallop Solutions. Currently heading the Integrated Marketing and Demand generation function for Cigniti, a $100 Mn+ firm and also World's largest Quality Engineering services company.

Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore. His research area is on Viral e-Word of Mouth Marketing & Branding. Subhendu is a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela. He is a Social Media Influencer. He recently won Top 50 Brand Leaders Asia 2017 Award from CMO Asia in Singapore & Top 100 Digital Marketers Award 2017 from Jessie Paul's PaulWriter. He is an avid speaker and has delivered keynote for diverse conferences. He is the founder of a 2500+ people strong & vibrant community of Content writers & Marketers in Linkedin and a meetup group of 2300+ Talented marketing professionals in Hyderabad, Bangalore and Bhubaneswar, India.


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Subhendu Pattnaik

AVP & Global Head of Marketing

Cigniti Technologies

Rohit Gulati

Head Strategy and Group Marketing

KARL STORZ India Endoscopy Pvt Ltd



A Senior Strategic Commercial Leader with a progressive experience of 14 years in the Healthcare Industry. Rohit has worked in leading healthcare MNCs like DePuy Synthes (A Johnson & Johnson Company), MSD (Merck Sharp and Dohme), Bausch & Lomb and Becton Dickinson across Sales, Strategy, and Marketing functions. He is passionate about building high value brands to fuel rapid revenue growth for both established and start-up companies. He possesses an entrepreneurial mindset and employs strong team leadership to create outsized impact with limited resources. As the Head Strategy and Group Marketing for KARL STORZ Endoscopy India (Leaders in Endoscopy, Imaging, and Operating Room Integration Solutions), he is responsible for Corporate Strategy and Marketing of Imaging business in India and Subcontinent. A thorough team player with a keen eye for detail, he blends his learnings from digital, sales and marketing to deliver results and is always in pursuit of excellence.


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Rohit Gulati

Head Strategy and Group Marketing

KARL STORZ India Endoscopy Pvt Ltd






Role Players 2018

2017  |   2016  |   2015  |   2014  


CHAIRMAN

Vishal Chinchankar

Chief Digital Officer

Madison Communications Pvt. Ltd.



Vishal Chinchankar is a senior leader with 22+ years of experience in domestic and International markets managing marketing & sales, P&L responsibility, new product development, involving both startup and growth organizations. He has worked in Group M - MEC, Reliance ADA Group in a digital marketing role & VAS business for Reliance DTH, Mindshare Singapore, Mediaturf, Myiris.com & Business World

High energy, inclusive people leader with proven success in marketing services and business development for multi-million-dollar digital advertising organizations. Track record of increasing PBT in multiple folds. Exceled in dynamic, demanding and matrix environments & Also an activespeaker in Digital Marketing events like Ad-tech, Nasscom, IAMAI, E4M, & B-schools.

Specialties: Country Management, Business Strategy, Startups, Sales & Operations Management, Contract negotiation, Alliance development & management, Ability to adapt to multiple sectors, general management, P&L management, South-East Asia, Global leadership, Media / PR, solution sales, Business development, Account management


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Vishal Chinchankar

Chief Digital Officer

Madison Communications Pvt. Ltd.


Matt Skinner

Head of Digital Strategy + Data

Proctor + Stevenson



Matt Skinner is the Head of Digital Strategy + Data at Proctor + Stevenson, one of the UK’s leading digital agencies. Matt has worked with global giants like Panasonic, Daikin and Regus to deliver data-driven international digital campaigns and with Indian companies looking to reach customers in the UK and US. Matt has spoken across the world on digital and data strategies and was a leading voice in GDPR compliance for communications.


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Matt Skinner

Head of Digital Strategy + Data

Proctor + Stevenson

Charlie Ahn

Chief Executive Officer

Kdigital Media



I start as a DJ. called PACMAN. organize small college party in Los Angeles. I have opened a retail shop called Funkytown Records in Kos Angeles. We did import and export of Vinyl. specialize in DJ products. Move to Korea 2006, opened office 'Star Seach Media'.
Over the year, I have put out more than 3000 titles of cd's and dvd's.
* Times Music put out my products. around 60 titles.
* Hungama distributed our Digital music. but we pull out not too long ago.
I started Kdigital Media 2014. Since then we have been exclusive digital companies for more than 12 million tracks of music.


Topic: Making Money in Asia.

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Charlie Ahn

Chief Executive Officer

Kdigital Media

Sunita G. R.

Head of Marketing

Facebook India.



Sunita is a consummate & seasoned marketing professional, passionate about solving business challenges with creative marketing. She has width & depth of experience across industries and marketing models at Facebook, Pepsico, Unilever & LG. She is currently the Head of Marketing for Facebook India and is working on changing the marketers’ perception on the changing role of Mobile & Facebook in this 24x7 mobile world. She has a strong track record of turning around brands via consumer-focused marketing interventions across large iconic brands like Lay’s, Kurkure, Mirinda, Rin etc. She is extremely focused on personal development and learns a new thing every year. She is a passionate photographer and a travel blogger.


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Sunita G. R.

Head of Marketing

Facebook India.

Rahul Ramchandani

Programmatic Evangelist

Google



Rahul has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.

He advises CXOs of India's largest organizations on transforming their digital strategy and helps marketers break down the silos in Marketing. His goal is to make advertising useful for the consumer, helping them decide in the moments that matter, and not something considered intrusive, irrelevant or disrespectful.

Rahul often delivers guest lectures at India’s premier management schools (IIM Ahmedabad, IIM Calcutta, IIM Shillong, SPJIMR), as well as keynotes and panel discussions at industry leading events (ad:tech, CMO Roundtables, iMedia summit, Zee Melt, Inkspell events, etc.) and is a jury member for various marketing awards.

As a Digital Marketing Practitioner in his previous role, he played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, I now endeavors to help other advertisers surpass their goals and expect much more from Digital.


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Rahul Ramchandani

Programmatic Evangelist

Google

Mahip Dwivedi

Head - Mobile & Performance Marketing

Flipkart.com



Mahip is a digital marketing strategist with over 10+ years of Digital Marketing experience with an extensive focus on performance marketing, mobile app marketing, new user acquisition, revenue generation and strategic alliances. A self-starter with the ability to translate corporate goals into reality, motivated and sincerely enjoys developing and maintaining excellent relations. He is passionate about how mobile has changed the face of advertising in India.

Mahip currently Heads Mobile & Performance marketing for Flipkart.com and manage their new user acquisition. Prior to Flipkart Mahip was associated with Bigbasket.com where he managed their Mobile App & Affiliate marketing. Mahip has also worked with Brands like Commonfloor,com, Kotak Bank, Yahoo, Knight Frank India & HDFC Realty in past.


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Mahip Dwivedi

Head - Mobile & Performance Marketing

Flipkart.com

Aashish Bhatnagar

Head - Digital Marketing

Jabong



Aashish has nearly 11 years of experience in mobile & digital marketing industry. He holds a remarkable track record of envisaging and executing both, performance & brand digital marketing across various channels.

From envisioning marketing strategies to evaluating analytics cohorts, his efforts are to establish best practices in digital marketing ecosystem. He has expertise in mobile platform with proven records of driving app acquisition strategies and evaluating app performance.


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Aashish Bhatnagar

Head - Digital Marketing

Jabong

Vakul Agarwal

Head - Digital Marketing

Grofers



'Growth marketing professional with extensive experience in developing consumer insights' driven campaigns across different platforms to drive engagement, build brand, acquire new users and generates sales. One of the few early marketers to implement MarTech solutions to feed in relevant data across consumer journeys for better campaign performance. He has also worked as a Product Manager, where he worked in driving business innovation, strategy, growth & operational efficiency using design thinking, business thinking and all-round digital experience.

Vakul is currently heading Digital Marketing at Grofers and is responsible of key business objectives (user acquisition, revenue generation and user retention). He was also instrumental in launching Smart Bachat Club, the largest subscribed online grocery loyalty program in India.

Vakul has previously worked as a consultant at McKinsey & Company and American Express. He received his Bachelor' degree from Indian Institute of Technology (IIT) Bombay.'


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Vakul Agarwal

Head - Digital Marketing

Grofers

Pankaj Kumar Mandal

Head - Digital Marketing and Analytics

Only Much Louder Entertainment Pvt. Ltd.



Currently leading Online Marketing & Data Analytics at OML (Only Much Louder Entertainment Pvt. Ltd.) across all business verticals and in markets across India, Europe, North America, South East Asia, Middle East and Africa.

After graduating from IIT Kharagpur in 2014 (B-Tech in Chemical Engineering), joined Reliance Industries as a Process Engineer, followed by a short stint at Amber, a tech startup based in Mumbai. In 2016 moved on to OML to work on online marketing for festivals, namely Bacardi NH7 Weekender, EDC (Electric Daisy Carnival, Delhi), The Coalition, etc.

Other interests include Product, Data Analytics, and Design.


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Pankaj Kumar Mandal

Head - Digital Marketing and Analytics

Only Much Louder Entertainment Pvt. Ltd.

Chetna Katyall Sundaram

Head of Marketing (Digital & New Age)

Intex Technologies India Ltd.



Chetna Katyall Sundaram is a seasoned marketing professional having over 18 years of experience with Parryware-Roca, Su-Kam & Intex. Originally a brand management professional, she made her foray into the Digital marketing around 10 years ago and has never looked back since. She is known for turning around the brand’s digital presence giving a rich experience to users in digital space, having done many successful campaigns in and outside India.

She has also been instrumental in establishing ‘Gujarat Lions’, the IPL team owned by ‘Intex’ as the most engaging team in the digital space. Under her able leadership, the brand ‘Gujarat Lions’ was lauded as the most engaging sports team in digital space by none other than Facebook themselves.
A commerce Graduate from Delhi University, Chetna has completed her MBA (Marketing & Communication) Asian Institute of Technology & Management, New Delhi. In order to sharpen her axe, later in her career, she has also completed courses in Digital Marketing from XLRI, Jamshedpur & IIM, Bangalore. In the recent past, she has been a speaker at various Digital Marketing conferences and summits. She is also a visiting speaker at many educational institutes of repute.

In her spare time, she loves to tend to her plants and binge-watch documentaries. She also loves to travel and catch up on reading while travelling.


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Chetna Katyall Sundaram

Head of Marketing (Digital & New Age)

Intex Technologies India Ltd.

Prasad Shejale

Co - Founder & CEO

Logicserve Digital



Prasad is a lover of all things digital. For him, digital is a huge universe with abundant possibilities of using every tool and platform for the benefit of end customers.

An IIT Chennai alumnus, he has been instrumental in growing a small team of the company into a high performing, result-oriented group. He brings with him a vast experience and exposure to Indian as well as Global digital space. His sound knowledge of the industry and his intuitiveness makes him a go-to person for any solutions and converting ideas into reality.

Prasad is an expert in product innovation & management, data modelling & predictive analytics and has been an influential leader in scaling up business ventures.


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Prasad Shejale

Co - Founder & CEO

Logicserve Digital

Ganish Bahl

Head - Digital Marketing

Vivo India



Ganish is currently leading all the digital marketing initiatives of Vivo mobile, which 3rd largest smartphone manufacturer in India. During his earlier stints, he has also been instrumental in leading digital initiatives and setting up digital precedence for brands like Tech Mahindra, Samsung, Micromax. His work has been commendable in the field of digital marketing and for his one of the recent digital campaigns around Women’s day, he has won a lot of accolades and awards. He has always been persistent in evolving the Digital ecosystem and his recent campaign on V7+ with Ranveer Singh has helped unleash some new Digital innovations. This is the second time in 3 years that he has been listed as a part of top 50 most influential digital marketers in India. Apart from this he is an avid backpacker who loves exploring the new and unexplored destinations in India.


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Ganish Bahl

Head - Digital Marketing

Vivo India

Amaresh Godbole

CEO, India

Digitas India



Amaresh has spent over 13 years with network agencies. Since 2009 he has been instrumental in building up Digitas (a Publicis Groupe company), from a startup into India’s largest digital agency with over 400 people spread across 4 cities. In the course of the agency’s growth, he has set the digital agenda for several leading Indian and MNC brands across sectors.

He is an avid trend watcher and known for his thought leadership in the industry, contributing in print, discussions, lectures, award juries, and has even been a TedX speaker on the topic of ‘change’. His thoughts have been featured in leading publications such as Business Standard, Brand Equity, Firstpost amongst several others. He has been recognized for his leadership and over the years featured in prominent lists such as Campaign Asia’s ‘Most Admired Agency Leaders’, World Marketing Congress’ 50 most influential digital media professionals, and Campaign APAC’s 40 under 40.


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Amaresh Godbole

CEO, India

Digitas India

Sahil Deswal

Head - Growth & Marketing

Times Internet



Sahil is a Digital Growth & Marketing Leader with close to a decade of experience across digital agencies, online services, deals and discounts, shopping and e-commerce and media and entertainment domains. Sahil heads the marketing, growth, product & analytics for The Times of India (part of Times Internet Group) where he is responsible for the growth of 25+ businesses with core focus on product & mobile marketing. He is ex-bigbasket & ex-mydala where he led the digital, mobile, product marketing & partnerships efforts across web, m-web & mobile app properties. A truly mobile first marketing professional and entrepreneur, Sahil is one of the rare blends of full stack marketing and analytics competencies having worked across brands and agencies.


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Sahil Deswal

Head - Growth & Marketing

Times Internet

Chirag Singhal

Head - Digital Marketing

Aditya Birla Capital (Life Insurance)



I now run a content production house and we have created a lot of video and still content for brands like Club Mahindra, Eskay Resorts, Killer Timewear, IIFL Wealth, Lawman Timegear, JOS mobile app, Act II Popcorn, Furo Sports Shoes, Orbango Juice to name a few. I firmly believe we are in the midst of a content marketing revolution. Brands need to unlearn and align themselves to the new media realities that exist today.


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Chirag Singhal

Head - Digital Marketing

Aditya Birla Capital (Life Insurance)

Hardik Joshi

Digital & Social Media Head - Brand Marketing

Axis Bank



Hardik has nearly a decade's experience in conveying the brands' story through the digital medium. Having worked with agencies like Lowe Lintas & Hungama Digital, he has worked on brands like Mahindra & Mahindra, Star Sports, Havells and eBay to name a few. He currently works with Axis Bank as Digital & Social Media Head for their online brand marketing endeavors.


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Hardik Joshi

Digital & Social Media Head - Brand Marketing

Axis Bank

Saurabh Uboweja

Founder, CEO and Chief Brand Strategist

Brands of Desire



Saurabh Uboweja is the Founder, CEO and Chief Brand Strategist of Brands of Desire, an integrated brand & marketing consultancy he setup in New Delhi India in 2008. He is the co-founder and Director of CrediHealth India’s number 1 medical assistance company. Saurabh is one of the eight founding members of the World Communication Forum Association, registered in Davos (Switzerland). He is the India Representative at WCF and a Board Member of the Executive Committee. Saurabh is also the founder of Brand India Summit, an annual event that aims at positioning and celebrating India as a nation brand. Saurabh founded The Branding Circle in 2016, a Closed Facebook Community of over 5000 international experts in branding, marketing and communication. He writes for leading Indian and International publications, is a keynote speaker and visiting faculty at Indian Institute of Management.


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Saurabh Uboweja

Founder, CEO and Chief Brand Strategist

Brands of Desire

Faisal Amin

Media and Tech Entrepreneur | Co-Founder

FruitBowl Digital | KIRA



Faisal Amin, Co-Founder of Fruitbowl Digital has been central to advertising and marketing industry for over 7 years, working with brands such as BMW, Zodiac, Reliance, Murgappa Group, IDFC Bank, Society Tea and Karvy. As Head Strategy and Marketing of Fruitbowl Digital, Faisal leads a full service marketing agency that creates creative communications for companies and brands around the world. Leading a team of 60+ people in three countries.

Recognized widely for his marketing skills, Faisal was featured in the list of Top 50 Digital Marketing Professionals in India by CMO Asia. He has also been featured in the list of The 30 Most Influential Young Entrepreneurs of 2016. Faisal is a Post Graduate in Business Administration specialising in Advertising from IMS, Indore and an Economics Graduate from Bhopal School of social Sciences, Bhopal. What keeps him going in this business is the promise of creating brand stories that appeal to the heart and mind. He is a certified Negotiator from Harvard Business School.

As a serial digital entrepreneur, Faisal started with humble beginnings. Faisal pursued the management degree from the finest and the oldest institute and saw a future in integrated e-commerce and its future when people were not even aware about it. Realizing the fact that decision-making processes in big places were often a tedious process, Faisal aimed at being a decision-maker himself. Cutting out unwarranted time on discussions and meetings, he focused more on getting result oriented decisions with low time slack.

As a Founder, Business Development Director, IT Turk, Head Talker and Ideator, Twitter influencer and award winning campaign creator, Faisal lives, breathes, dreams and walks Fruitbowl. Other businesses that he has been involved in are; Kira, a retail ERP solution driven through a mobile application, and Co.lab.oratory, which is a 220 people seating capacity co-working space in the heart of Mumbai city.


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Faisal Amin

Media and Tech Entrepreneur | Co-Founder

FruitBowl Digital | KIRA

Vinay Shrivastava

Head - New Business

Marico Limited



Vinay is a business leader with a proven track record in creating new brands and setting new businesses. He is extremely passionate about consumer centricity and creating innovative solutions for the betterment of human lives. Consumer centricity, strategic brand development and last mile availability solutions has helped him drive greater consumer preference in highly competitive markets.

He has an experience of over 15 years spanning brand management and sales & distribution across a wide spectrum of categories, media ecosystems and geographies. He has handled flagship and fledging brands, set up distribution infrastructure as well as managed large teams and businesses of varied nature. He has played a key role in product innovation for generating consumer delight and has extensive experience in creating and nurturing brands.

Vinay currently leads the New Business Vertical for Marico. His current responsibilities entail setting up of a new business unit with a strong cross functional team responsible for manufacturing, R&D, sales & marketing. He has led the launch of digitally forward brands like Saffola Slimming Nutri-Shake and Coco Soul and he is setting up the ethical marketing channel for Marico. Before this, Vinay has worked in leadership roles with some of the leading corporates like ITC, Tata Sky and Wipro Consumer Care.

Vinay has been an active member at industry forums and has been a speaker at Academia and Business Events. He takes a keen interest in advising start-ups. He holds a Bachelor’s degree in Civil Engineering from BIT, India Masters in Construction Technology & Management from IIT Delhi followed by MBA with Marketing Specialisation from SP Jain Institute of Management & Research, Mumbai.

Vinay is married to Gunjan and has two wonderful kids, Vedika and Vihaan. He is a lifelong learner, a foodie and an avid wild life enthusiast.


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Vinay Shrivastava

Head - New Business

Marico Limited

David Appasamy

Head - Brand & Strategy

Social Beat Digital Marketing LLP



David Appasamy heads Brand & Strategy at Social Beat, an award winning and fast growing digital marketing company in India.

Experience & expertise:
Experience over 35 years in General Management, Business Strategy, Internet Governance, Marketing Management, Advertising, Sales, Digital Marketing in both Corporate and Social sectors.

Global expertise & contributions:
Member of Business Action in Support of the Information Society (BASIS) of the International Chamber of Commerce (ICC).

Co-Chair of the ICC’s Task Force on Internet & Telecoms Infrastructure & Services of the Commission on the Digital Economy from 2006 to 2011. www.iccwbo.org

Served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011. www.intgovforum.org

Recognized for expertise in Internet Governance Policy. Speaker at Athens, Rio, Geneva, Tokyo, Manila, Paris, Taipei, and Bangkok.

Business Experience: Executive Director of a micro-finance company serving half a million rural women in India’s Tamil Nadu state. www.maduramicrofinance.com

Executive Vice President at Sify Technologies, then India’s leading Internet & network services company. www.sifycorp.com

General Manager, Mudra, a part of the DDB network globally. www.ddbmudragroup.com

Sales and Marketing in ITC Hotels. Sales Manager of the Searock Sheraton, Mumbai. www.itchotels.in

Contribution to society:
Appasamy Trust: Managing Trustee of the Appasamy Trust working for the uplift of disadvantaged sections of society in rural areas around Tirunelveli.

Roofs for the Roofless: Chairman of Roofs for the Roofless, an NGO running a Community College in Karanai village near Navalur.

Asha Niketan: Chairman of the Governing Council of Asha Niketan, a home for the mentally handicapped, part of L’Arche worldwide.

About David:
Graduate in hotel management, and business management from the IIM, Ahmedabad. Avid photographer, traveler, reader, blogger and social media enthusiast.


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David Appasamy

Head - Brand & Strategy

Social Beat Digital Marketing LLP

Sameer Dhanrajani

Chief Strategy Officer

Fractal Analytics



Sameer Dhanrajani is a distinguished and widely recognized analytics and AI business leader and visionary known for his deep knowledge, innovation & topical approaches in the analytics and AI space. Sameer is Chief Strategy Officer at Fractal Analytics . He is responsible for curating strategic roadmaps , driving strategic investments ; inorganic growth thru M&A , partnehips and alliances , open innovation; lead high-priority growth initiatives and help Fractal clients on AI-led transformation of their businesses . In his previous assignment , Sameer was Global Business Leader for Cognizant analytics and data sciences at Cognizant Technology Solutions.He pioneered the Customer, Risk & Operations Analytics framework (CRO) at cognizant analytics and data sciences to help clients realize transformative value from data detonation encircling enterprises and enable accelerated businesse impact through accentuated customer experience, robust risk management strategies and optimized business operations. Under his leadership, Cognizant Analytics became a leading market player in the analytics market space with 3400 analytics professionals an an exemplary broad-based structure with exhaustive repertoire of services framework, consulting methodologies, solutions and platforms spanning the advanced analytics & data science spectrum serving 180 clients across geogrpahies . As an accomplished professional, Sameer provided the pivotal strategic direction and execution led insights to galvanize Cognizant Analytics run better & run different.A fast tracker & a well-rounded professional with 20 + years of industry experience, Sameer has donned various leadership roles to help deliver innovative analytics and AI solutions and consulted with several CXO’s for faster, better decision making. Prior to Cognizant, Sameer was the Country Head at Fidelity National Financial and pioneered India's first GCC to be based on non-linear growth model with platform-based value propositions and developed Fidelity India into a hub of customer delight, delivery innovation, and operational dexterity.Before Fidelity, he worked as Vice President - Analytics for Genpact.

Sameer is a distinguished member of the NASSCOM Analytics Special Interest Group, CII knowledge roundtable, ASSOCHAM digital council and has been instrumental in leading the effort for positioning India as the next best destination of choice for AI & Analytics. He has been recipient of “Outstanding Leadership Award” at India Human Capital Summit and “Exemplary Leader Award” during the Asia Pacific HRM Congress. He has been highlighted four times consecutively – 2014-17 in “Top 10 influential analytics leaders in India” published by Analytics India magazine. Sameer is also advisor to Telangana and AP government council for setting up data analytics park and policy in Hyderabad & Vizag and is a steering committee member for drafting AI policy in India. Sameer is also a well-renowned speaker and has been a key note speaker & moderator on various business, leadership and topical AI and analytics themes at leading conferences. He has been quoted regularly across multiple business media and news publications. Sameer is a prolific blogger and his blog post “Demystifying digital, data analytics and decision science” ( https://sameerdhanrajani.wordpress.com/) is a trendsetter; he is a well-known contributor in the academia space. He has delivered numerous industry guest lectures and mentored several fresh & experienced graduates on making a successful career in Analytics. He is a trusted industry advisor and council member to leading Business & Technology schools. He is the first analytics professional leader in India to deliver TED talk. His recent book “AI and Analytics: Accelerating Business Decisions “published by Wiley is a best seller and have been featured amongst top books in AI and Analytics space.


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Sameer Dhanrajani

Chief Strategy Officer

Fractal Analytics

Venkat Mallik

CEO & Chief Strategy Officer

Tidal7 Brand & Digital Private Limited



Venkat Mallik, after an MBA from the premiere XLRI, has worked for over two and a half decades with leading agencies like JWT, Leo Burnett, Euro RSCG and DDB, holding Profit Centre and Board level positions for over a decade and a half. He also spent a few years with marketing giant Unilever in their Brand Marketing team.
Venkat has been an early mover into Digital (as early as 2005) when he helped pioneer online gaming into India as MD of a very successful International online gaming company. He followed that up with a move to DDB to manage their new age (digitally led) communication entities first with RAPP, and then additionally for Tribal DDB. He led both RAPP & Tribal DDB to be strong and successful agencies.
Venkat has managed well over 50 different brands including Unilever, IndianOil, Ultratech, Aditya Birla Group, HDFC, SmithKline Beecham, McDonald’s, among others. He has also helped build large businesses and successful start-ups in the Advertising Communication & Digital space. Venkat is now CEO & Chief Strategy Officer at Tidal7, a new Brand & Digital Agency which has been working with clients like Tata Croma, Club Mahindra, Reliance Retail, Deepak Fertilizers, HP Lubricants, among others.
Venkat also serves on the Board of Advisors of one of India’s fastest growing Digital agencies - Langoor Digital. Venkat has been part of the Campaign Agency A List and the Impact Digital 100 list for multiple years.


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Venkat Mallik

CEO & Chief Strategy Officer

Tidal7 Brand & Digital Private Limited

Abhinav Verma

Director - Digital, Data & AI

Whyness Worldwide



A data-driven digital marketing professional, building brands via mobile marketing, content strategy and AI adoption for businesses worldwide.


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Abhinav Verma

Director - Digital, Data & AI

Whyness Worldwide

Manish Chitkara

COO and Co - Founder

MoMAGIC Technologies



Manish Chitkara, COO & Co - Founder, MoMagic Technologies that focuses on Mobile Platform Operation and Mobile Internet Service for India and other emerging markets.

Manish has 11 years of experience in Mobile Phone Industry and overall 15 years of experience in Telecom and IT sector. Manish has played an instrumental role in building eco sytems that create brand awareness, customer delight and consistent revenue streams in the Mobile Internet devices industry segment. Manish joined MoMagic after being associated with Aricent Technologies India and prior to this, he was working as Senior Engineer in MediaTek India.
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Manish Chitkara

COO and Co - Founder

MoMAGIC Technologies








Role Players 2018

2017  |   2016  |   2014  |   2013  |   2012  

Mani Padmanabhan

VP, SEA and India

Research Now SSI



Mani Padmanabhan commands a wealth of experience in research, media and strategy planning across multiple Asian markets. He is the heads up Research Now SSI for Southeast Asia and India. In the past he has worked at The Nielsen Company as part of the APAC regional consulting team, covering an array of research areas ranging from retail audit to econometrics based analytic consulting. Prior to RNSSI, he was with IPG Mediabrands (Universal McCann) looking after the insights and strategy for the Singapore office ”


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Mani Padmanabhan

VP, SEA and India

Research Now SSI

Anup Pradhan

Head, Research & Insights

Uber, India South Asia.



Anup Pradhan is a senior insights executive with leadership experience, currently leads Research and Insights function at Uber for India South Asia market.
Anup has over 12 years of experience to carve out holistic insights factoring the industry, marketplace, and baking multiple data sources to impact business outcomes. He is rated as an expert at deploying traditional research tools and mining insights along with CRM, Digital, Social and Analytics to integrate different sources and deliver insights that are growth oriented.
Prior to Uber, Anup led Regional Consumer Insights for General Mills Ltd for India and South East Asia markets. The key brands in portfolio were Haagen Dazs, Pillsbury, Nature Valley and Betty Crocker.
Anup has worked on the research agency partner role with Nielsen where he last worked as a Director at Nielsen India leading account relationships for consumer goods multi nationals. At Nielsen, he worked in leadership roles at BASES (Innovation Consulting) and Retail Audit Service.
Passionate about listening to customer stories, a data addict and strong advocate for new research methodologies, Anup is a speaker contributor at various global seminars where he loves to share his views on traditional or new research techniques.


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Anup Pradhan

Head, Research & Insights

Uber, India South Asia.

Sabrina Schoeder

Managing Director & Partner

Happy Thinking People India Pvt. Ltd.



Based in Mumbai since 2008 Sabrina is heading the Happy Thinking People Asia-Pacific office headquartered in Mumbai. Sabrina spearheads the strategic consulting for brand- and research strategy along with complex research designs for innovation and design thinking. In her last 10 years in India, Sabrina has helped leading companies to grow in the Indian market through inspiring consumer insights and novel ways of thinking. Sabrina believes that India is one of the most challenging and fascinating markets that holds more than what meets the eye.


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Sabrina Schoeder

Managing Director & Partner

Happy Thinking People India Pvt. Ltd.

Sreekant Lanka

Head of Programmatic Strategy

Google India



Sreekant is a seasoned executive and has held leadership roles in different functional areas with Fortune 500 companies. As a technology enthusiast and digital evangelist, Sreekant has a track record of leading and delivering on complex strategic programs in several geographies and dynamic environments. Sreekant has a true passion for developing and nurturing talent, marked by his teaching engagements in sales and marketing at leading business schools.

Sreekant currently heads the Programmatic Account Strategy for Google India, and leads the campaign management for emerging programmatic advertising. Sreekant holds an MBA from INSEAD, France and has previously worked in Singapore, London and United States. In his spare time, Sreekant advises startups, runs marathons and enjoys reading biographies. He currently resides in Hyderabad, India with his amazing wife and two beautiful kids.


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Sreekant Lanka

Head of Programmatic Strategy

Google India

Karan Chechi

Research Director

TechSci Research



Mr. Karan Chechi, Research Director of TechSci Research is a seasoned market research and consulting professional specializing in creative and innovative strategies and methods of new market penetration, new product development, and product introductions with over a decade of experience. This experience coupled with research and interfacing with customers, gives him the ability to spot new market and product opportunities for his clients. Mr. Chechi is an avid speaker in many conferences such as Asian Tyre and Rubber Conference, Automechanika Dubai, The Big5 Construct, India Food Processing Conference, Organic India Advantage, Nanotechnology Awards and much more.


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Karan Chechi

Research Director

TechSci Research

Priyanka Bhargav

Director - Strategic Sales & Market Research products - APAC, India & META

InMobi Technology Pvt. Ltd.



She brings with her over 13 years of diverse experience in consumer & brand research, strategy, operations and PR with a passion for advanced big data analytics.

Previously she was Director / Head of Consumer/ Brand Research & Insightsand PR at Myntra. In this role, she was responsible for setting the strategic direction for Myntra and enabling various categories to grow and contribute to Myntra’s profitability through her research capabilities. She also lead Lifestyle & Thought Leadership PR for Myntra & Jabong.

Prior to Myntra, She was Group Business/Sales Director with Kantar – IMRB. She was handling P&L for South and West and owned up product development and growth hacking. During her corporate journey, she has worked with agencies like Nielsen, Tata Teleservices and Jet Airways.
For her contribution to Research, she has been conferred with “LEADERSHIP AWARD FOR CONTRIBUTION TO MARKET RESEARCH IN INDIA” at the MARKET RESEARCH AWARDS by World Marketing Congress in '16,'17. She is also the recipient of The “Woman Leader of the Year award” at the Future Woman Leader Summit and Awards, Oct’17, “Best in-house Market Research team at client side” by World Marketing Congress, Nov’17, "Femina World Women Leadership Award", By ET Now Feb’18. and “Best Research & Development centre” by ET now, Feb’18.

She has published and presented numerous papers. She wrote white paper on use of AI in research at ESOMAR Amsterdam ‘17, Berlin 2018. Paper on segmentation and use of technology selected at IIex 2017, Beunos Aires, IIeX Bangkok’17, IIeX Amsterdam ‘18, MRSI 2018, MRMW '17-'18.


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Priyanka Bhargav

Director - Strategic Sales & Market Research products - APAC, India & META

InMobi Technology Pvt. Ltd.

Sandeep Budhiraja

Country Head India

MMR Research Worldwide



Sandeep is a Learning Orientated, Poised, and energetic person who heads MMR Office in India. He also looks after Business Development in South East Asia. He has spent more than two decades in research and planning. He is naturally inclined to be curious, inquisitive, investigative and keen to learn.
He brings a high level of energy, enthusiasm, and vigour to the surroundings.
He has worked across a wide spectrum of industries, covering FMCG, telecom, services and media.
He has extensive exposure to Food and Drink & has worked across number of brands, international as well as local.
He is a visiting faculty at Great Lakes Institute in India. He has been taking full courses on Brand Management, Advertising & Advanced Market Research.


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Sandeep Budhiraja

Country Head India

MMR Research Worldwide

Raj Sharma

Chairman

MRSS India



Credited with his innovative initiatives in conducting market research in India, Raj Sharma Chairman of Majestic Research,is now re-writing the history of Digital India through market research.

Almost a decade and half back, Raj Sharma was the then force behind introduction of the first CATI set-up in India i.e. Computer Assisted Telephonic Interviews. With increased penetration and mobiles phones CATI has now become the most preferred methodology to conduct market research in India of which Sharma is considered as the pioneer.

Academically equipped with a Diploma in Industrial Electronics followed by post graduation in Electronics and Telecommunications followed by an MBA, Raj Sharma in his professional voyage has seen the evolution from manual typewriters to electronic machines that included photocopiers and fax machines.

Starting his career with Godrej and then joining a Dutch photocopying company name `Oce’, Raj Sharma never looked back as he then moved to Tata Nelco where he led marketing communications before joining MRSS India Ltd, a leading digital Market Research Agency in the country. MRSS is now India's 1st and only listed Market Research Company that is a subsidiary of Majestic Market Research Support Services Limited, - One of Asia’s largest full service market research firm. MRSS is also a member of MRSI and DIN ( Digital Insight Network - Global).

At a time when India was struggling with 9.6KBS modems, Majestic under his able leadership introduced video streaming in India, which was then unheard off in the segment of market research. Video streaming facilitated in market research investigators being location agnostic and be in any part of the world and see and listen to their consumers in India real time. Going further, Majestic launched ‘Ethnostreaming’ which basically connected Boardrooms to Bedrooms and Bathrooms thus giving the global companies to further customize their offering for the Indian consumers.

At Majestic, the quest for introducing newer methodologies and technologies has became a norm than an exception. This was further built upon with tools like SMS Research; Online Panels; Eye Tracking; Online Communities; Mystery Shopping; Digital Tracking. Today, the firm is talking about new innovative tools including Neurosciences, Indoor Audience Measurement Systems, and Sensory Sciences and aiming to revolutionize the Digital Landscape of Insighting in India.

Regarded as a thought leader in the field of Market Research, Sharma has served as the International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). He has also been associated with various organizations such as ESOMAR, AEMRI, MSPA, WAPOR, AIAI, UPA, ePHMRA, MMA and AQR. He is on the Management Committee of MRSI (Market Research Society of India) and also has recently been appointed as the 1st ever official Media Spokesperson of MRSI.


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Raj Sharma

Chairman

MRSS India








Role Players 2018


Sean Graham

Managing Director - UAE and Middle East

CreatorUp, Inc



I am 30 (and a half) years old, 5 years into a career in film (media), after 3 in diplomacy, after 2 years of coding, after graduating with a bachelors degree in cognitive sciences and psychology. 5 years ago I wrote my own personal mission statement: To create quality, entertaining, and educational media by harnessing new technologies and collaborating with creative individuals from around the world to inform and influence an emerging global culture.

Here I was 5 years later launching new offices of a company that does just that and trying to straddle educating professionals and creating content for audiences across (1) a primarily Hindu and Muslim Indian democracy with umpteen languages and regional identities, (2) a monarchy in the Middle East that is rightfully Islamic and though natively Emirati populated almost 90% by immigrants from the Philippines, India, Pakistan, Africa, Europe, and the US and americas, and (3) the United States and it’s international markets with a focus on Asia and the pacific region - basically everywhere - but, I was sick, sad, and surprisingly confused.

Then it clicked. I had become aware of my awareness of presence and saw myself trying to make the mood sour. Everything I could ask for in front of me and yet “I” was choosing paralysis - choosing to sleep, to ruminate, to avoid interaction, or essentially take any action at all. Not sure where to step on the runes of destiny I fell numb and aloof. Victimized freedom. Escapism by effort. Intentional vulnerability. I was confounded and could not compute - I broke down, malfunctioned, reset. Computation complete? We’ll see.

I realized I was sitting in “my room” as Sean, this half-Romanian, half-black American guy with an afro who traveled to India to make “The Ramayan: Enter the Forest” a short film about a guy named Ram, an exiled prince, who becomes the center of story that has found a home in the hearts of billions of Hindus and non-Hindus alike. A mythology to unite the east and west through story and song, through history and identity. My attempt to make a little ding in the shields of ignorant intolerance. Doing good and having fun. The dream.

What had brought me here over 2 years ago was a journey I had only roughly sketched out. Go for 3 months. Make the short. Come back and release that year. Make the game. Sell the shirts. Episode 1 a year later. Oscars the next. Sorted. Seemed simple enough. Then those breadcrumbs started rolling in. A shift. A chuckle - the laugh of god.

The plan took on a life of it’s own of course. The Oscars came and went. Never got the invite for some reason. Well, many reasons I know, but some I likely never will. Should probably finish the film first. Time will tell. I stayed. 6 months. A year. It happens quickly when life moves on. I made many friends and acquaintances. A feeling of home settled in. I traveled and I ate. I made plans. Experienced. I had laughs.

Wandering takes its toll though and reality has a way of rotting without direction. Stagnation is quite natural if one loses purpose. Then an election delivered, expertly paired with the notice of demonetization. A hint that the world was a little sillier than expected. Not so serious at the end of the day, after all. Not that peril isn’t real, but that the people who create it are quite often unqualified to do their jobs. We all are — and that’s the point. We’re not perfect. We’re often confused. We're usually well-intended. We’re sometimes wrong. But no matter what we absolutely must continue to act — be the best we can — and enjoy the ride.

Another HUGE breadcrumb comes rolling down the path. Fresh, hot, wreaking of sweet, freshly baked opportunity. I saw the sign and it opened up my eyes. Yes, I saw the sign. Mmm mmm, that tastes good. I dug in. No way I could finish this all in one bite. A year later I had learned so much more about the worlds around me. My perspectives on content, on storytelling, on film, video, technology and the minds of the people and communities creating these digital destinations had shown me a new way to see - my vision revamped.

So here I am with eyes anew ready to share something that matters with you. I’ve written this mostly for myself, no doubt. Selfish but for good reason. I think it’s what I’m supposed to do. I need to write. I fall ill when I don’t. But more than that I need to share. I’ve allowed myself to half-create for far too long, making sour what was already sweet. Hell, even sweet-n-sour can be pretty nice.

Regardless, it’s time to serve it up rather than let things rot on hard drives or wrapped up in confused and confounded thought. I’ve started with this post and challenge you to challenge me to create more and share more, be it films, videos, podcasts, short stories, or ads, maybe even dabble in a play. Up to you. Then to me. Food is always on the table.

To end, here’s a copy of my first ever “blog” post, a poem I wrote for myself in 2010, resurrected now on LinkedIn. 8 years ago. I never really posted again. Let’s not let that happen again. #serveitup2018

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Sean Graham

Managing Director - UAE and Middle East

CreatorUp, Inc

Nicola Eliot

Director, BBC StoryWorks APAC

BBC Global News Limited



Nicola Eliot is is the regional head of contentDirector for BBC World News commercial creative advertising team ‘BBC StoryWorks’ for Asia. She studied marketing and psychology business from St Andrews and Edinburgh universities, and married her education with her love of content and production 12 years ago when she began connecting beautiful content stories with brand messaging, and bringing understanding how to achieve the maximum value for to the audience as well as the brand. These productions were seen across TV and digital regionally, and have been nominated for awards such as an International Emmy.

In her current role with BBC, Nicola leads the regional teams in creating innovative and impactful stories across TV, online and social social platforms. These solutions that empower brands through BBC’s powerful storytelling and trusted platforms to achieve their KPI’s in campaigns that reach across the globe in the APAC region. The BBC StoryWorks team provides a full creative service, with end to end ideation, innovation, strategy, and production and campaign management. Nicola has created content for brands such as Huawei, Standard Chartered, Alibaba, Microsoft, IBM and many more. ………(more) on campaigns reaching over… (figures about campaigns that she has reached) and has won awards for…..

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Nicola Eliot

Director, BBC StoryWorks APAC

BBC Global News Limited

Meghla Bhardwaj

Head of Content Marketing

Global Sources



Meghla Bhardwaj is passionate about inspiring, engaging and making an impact with epic content.

She has over 15 years of experience creating effective B2B content marketing and social media strategies, and currently works as Head of Content Marketing at Global Sources, Singapore.

Meghla organizes a conference for eCommerce sellers in Hong Kong, and has developed the company’s video marketing strategy, with a focus on live video.

She likes to tinker with new digital marketing tools, and designed the company’s first Messenger chatbot for content marketing.

Having worked in India, The Philippines, Mainland China, Hong Kong and currently in Singapore, Meghla has extensive experience working in cross cultural environments.

One of her career highlights is this interview with a humanoid robot in Hong Kong: https://www.youtube.com/watch?v=HJvuzZ-kol0

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Meghla Bhardwaj

Head of Content Marketing

Global Sources

Rashida Badlawala

Content Specialist

Al Futtaim ACE



Rashida Badlawala is the content manager at Al Futtaim Digital Retail in Dubai, UAE, where she manages and runs the end to end content functionalities of the retail website www.acehardwareme.com. A mass media graduate with experience in developing content strategies for ecommerce start-ups, Rashida has successfully undertaken various projects in her current and previous roles.

In addition to being a writer, her passion lies in photography and her food & travel blog truetotaste.

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Rashida Badlawala

Content Specialist

Al Futtaim ACE


Paula McGlynn

CEO + Founding Director

Gulbadan Talkies Pvt. Ltd

Bharatiya Digital Productions Pvt. Ltd.



Paula McGlynn is a CEO and Founding Director of Gulbadan Talkies Pvt. Ltd. and Marathi content brand, Bharatiya Digital Party (BhaDiPa), in Mumbai. BhaDiPa is the pioneer of Marathi digital content, starting with its hit series "Casting Couch with Amey & Nipun" in 2016, and recently revived the Marathi Stand-Up comedy scene, now managing over 15 comic artists. BhaDiPa recently received the Zee Talkies Marathi Comedy award for "Best Web Series", and currently has over 50 million views and over 500K subscribers.

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Paula McGlynn

CEO + Founding Director

Gulbadan Talkies Pvt. Ltd.
Bharatiya Digital Productions Pvt. Ltd.

Amit Bajaj

Lead - Content Strategy | Africa, Middle East and India

Nissan Motors



Amit Bajaj is a serial ‘brand communicator’ who has spent a career at the intersection of media, marketing communications and technology, building leading edge strategies that empower the most demanding marketing challenges for a brand and story-tell across an ever expanding array of communication platforms.
Amit is the Lead – Content Strategy at Nissan Motors for Africa, Middle East and India market.
With over a decade of experience in marketing communications, Amit has experimented with a range of communications channels and tactics for crafting creative and interesting brand promotion programs.
Before Nissan, he was holding the position of Country General Manager at Michelin Tyres and led brand image and digital marketing communications for the brand in India. He worked closely on defining the multi-year vision along with product marketing team to change the way the company communicates on digital, social and on ATL.
Prior to Michelin, Amit was at GE where he has led many significant initiatives augmenting GE’s brand positioning including starting GE’s social media presence in the region. His work has been recognized within and outside the organization.
During his stint at GE, he was awarded ‘Content Marketer of the Year’ Award 2016 by DMAi Asia and also won a team award at the Sabre Awards. Prior to GE, Amit was associated with DDB Group where he led one of the largest key accounts for the group in India - PepsiCo. Several of his campaigns won laurels at domestic and international marketing award shows.
Amit is a speaker on the future of digital creativity and experiential marketing. He is passionate about content marketing. His latest work of a web series called – The Secret Ingredient was well appreciated by the stakeholders.
He sits on the board of IILM institutes across Delhi, Noida and Gurgaon.
He is optimistic about the coming era in which new tools will enable people and brands to create experiences and tell stories that are more engaging, effective and beautiful than ever before.
Amit is a MICA alumnus and has read his Bachelors at St. Stephen’s College, Delhi. He holds his PGDM from IILM.
His interests lie in traveling, photography and music. He resides in New Delhi, India and has worked in India and Australia.

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Amit Bajaj

Lead - Content Strategy | Africa, Middle East and India

Nissan Motors


Amit Kapoor

Associate Director, Marketing

Cigniti Technologies

Anshul Motwani

Founder

WittyPen



I am the Founder of WittyPen, a platform that helps businesses to create quality content at scale. In my earlier experience at Fadbulletin and Bollymirchi, working with writers helped us create a true process-driven platform.

At WittyPen, I have got an opportunity to work and collaborate with marketers from brands like Tata BSS, Coverfox, Pharmeasy, Freshsales and many more.

I have been a part of various events, summits, workshops etc. to train professionals in Content Marketing. WittyPen has been able to create impact by working with 100+ businesses and 250+ writers across the globe.

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Anshul Motwani

Founder

WittyPen


Debdatta Das

Editor, Branded Content

Money Control



I am a forward looking, work-worshipping, challenge-loving, creative junkie who has turned fighting adversity into fine art. By profession, I’m a content marketing strategist, designing custom campaigns for brands on Money Control, by deeply internalising the brand’s character to that of the platform’s. I specialise in finding digital solutions for brands via creatively designed campaigns, in a way it benefits both the brand and the platform in which the campaign rests. Prior to this, I’ve worked for over a decade as a business journalist with some of India’s biggest news houses- Hindu Business Line, NDT Profit and Et Now, with my last sting as the Editor-in-Chief of Business Insider.

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Debdatta Das

Editor, Branded Content

Money Control

Faizan Ahmad

National Head - Content Marketing and Programmatic Direct

The Hindu Group Publishing Private Limited



Carries 10 years of rich multifunctional experience handling a wide spectrum of Digital Media, Content Marketing and Programmatic. Extensive Sales, Marketing and Management expertise combined with successful experience and a proven ability to increase sales revenue and setting up the Branded content

Faizan Ahmad is leading the content marketing and programmatic business of The Hindu Group. Responsible for building the robust content marketing set up for the organization. Faizan the author of more than 5 research paper in the field of service quality and consumer behavior.

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Faizan Ahmad

National Head - Content Marketing and Programmatic Direct

The Hindu Group Publishing Private Limited

Vishal Purohit

Founder & Managing Partner

Cheese & Crackers



I now run a content production house and we have created a lot of video and still content for brands like Club Mahindra, Eskay Resorts, Killer Timewear, IIFL Wealth, Lawman Timegear, JOS mobile app, Act II Popcorn, Furo Sports Shoes, Orbango Juice to name a few. I firmly believe we are in the midst of a content marketing revolution. Brands need to unlearn and align themselves to the new media realities that exist today.

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Vishal Purohit

Founder & Managing Partner

Cheese & Crackers

Aparna Ghosh

Content Marketing Head

Manipal Global Education Services



Seasoned content marketing and communications professional with 9.5 years of experience in the education and technology space. Specialized in creating content strategy understanding the business requirements while partnering with the leadership, business and design team to publish useful and engaging forms of content for different audiences. Cancel OK


Aparna Ghosh

Content Marketing Head

Manipal Global Education Services


Nikhil Kant

Head - Social Media and Digital Content

Uber



An army kid, I had the privilege of growing up in all parts of the country before settling down in Delhi. After completing my bachelor's in Business Studies from DU, I started my professional career as an auditor at KPMG. After a short sting in auditing, I realised my calling was in advertising and ended up joining Interactive Avenues, a relatively unknown start-up in digital. I started my journey at IA in servicing where I led brands like Coca-Cola, RB, SONY, Micromax, Royal Enfield, Gionee, JLF amongst many more. Soon after, I moved to a strategic role where I was running digital and content strategy for key north India clients including Coke. I won more than 50 awards in my 8 year stint at IA. After IA, I moved to Uber where I'm leading the digital content and social media verticals. This includes both rider and driver side marketing efforts. At Uber, we believe in the power of content over advertising and have developed some amazing IPs like Uber Journeys to display powerful human stories around the brand. We've also worked a lot with partners to create compelling true-to-platform narratives to take the Uber messaging forward.

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Nikhil Kant

Head - Social Media and Digital Content

Uber

Zalak Bhavsar

Head of content

Netcore Solutions



A content marketer with a solid journalistic background and experience in editorial, academic & business writing, as well as creative writing and blogging for functions across corporate communications, PR, and marketing, as well as corporate trainings in ensuring editorial quality. Driven by a desire to learn, connect, and produce quality work in collaboration with a variety of stakeholders in the content creation process.

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Zalak Bhavsar

Head of content

Netcore Solutions

Payal Shah Karwa

Founder, Content Director

The Word Jockey Creative Content Studio



I now run a content production house and we have created a lot of video and still content for brands like Club Mahindra, Eskay Resorts, Killer Timewear, IIFL Wealth, Lawman Timegear, JOS mobile app, Act II Popcorn, Furo Sports Shoes, Orbango Juice to name a few. I firmly believe we are in the midst of a content marketing revolution. Brands need to unlearn and align themselves to the new media realities that exist today.

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Payal Shah Karwa

Founder, Content Director

The Word Jockey Creative Content Studio

Gaurav Lulla

Co-Founder

Loose Cannons Content Studio



A seasoned Entertainment and Media industry professional, Gaurav Lulla has worked with some of the most iconic Youth and Premium brands in the country.

Right after his Post graduation in Communications Management, Gaurav handled a myriad of roles at Titan Industries Limited over 4 years. His last stint with the company had him serve as a Brand Manager for the International Brands portfolio comprising of Tommy Hilfiger, Hugo Boss and FCUK in which he ensured that Tommy Hilfiger maintained its leadership position amongst the International brands of watches in India and devised and Executed the Pan India launch for FCUK watches.

He joined Viacom18 in 2011 to head the Innovations portfolio for branded content at MTV. He took over many roles over the last 7 years including
•  Head of Digital and Brand solutions for LIVE VIACOM18
•  Head of Digital for the English cluster of channels and eventually

Led the digital media practice for Marketing and Branded Content across the Youth and English portofilio ( MTV, MTV Beats, Vh1, Comedy Central and Colors Inifinity) .

He has been responsible for creating some iconic branded content properties and content marketing initiatives for brands such as AirBnB, HP, Mercedes, Nescafe, Vodafone, Jockey, Cadbury, Airtel, Axe Hike, Captain Morgan, Clean and Clear to name a few. In his latest stint, he has stepped into the entrepreneurial shoes and has launched his newest venture, Loose Cannons Content Studio. Loose cannons is a boutique content studio that specialises in content creation for Media hubs and brands.

The company has a catalogue of content IPs across limited fiction series and non-fiction show formats which we are currently pitching for commissioning. They also dabble with all kinds of branded content right from conceptualisation to marketing of thecontent and building a surround sound marketing campaign around it.

Says Gaurav, “Loose Cannons Content Studio operates in two diverse universes. On one hand, we partner with varied media houses across platforms to enrich their content offering. On the other hand, we aim to solve the imminent communication challenge facing brands to engage audiences beyond awareness scores. The good news is that both of these journeys have the same starting point : A strong story."

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Gaurav Lulla

Co-Founder

Loose Cannons Content Studio


Akshatha Kamath

Head - Content Marketing

MoEngage



Akshatha heads content marketing at MoEngage. She is a content marketing specialist with close to 12 years of experience in writing, strategizing and managing content for various organizations. Before MoEngage, she’s led content teams for companies like Simplilearn, Vizury, and Conzerv to help them with content, brand and communication strategies that are aligned with their business goals. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places around the world.

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Akshatha Kamath

Head - Content Marketing

MoEngage

Bhawna Grover Bagai

Content Head

Goibibo



Content Head of Goibibo by day, doting mom to a 1.5 year old by night and a hula-hoop dance instructor by weekends, Bhawna Grover Bagai keeps creativity at the core of everything she does. Being in love with writing, she started her career as a journalist with The Times of India at the age of 18. Intrigued with the power of content and her desire to travel the world, she married the two when she started working for MakeMyTrip in 2012. Currently at Goibibo, Bhawna aims to drive sales by building a strong community and leveraging the impact of User Generated Content (UGC). With 12+ years in the industry, she believes that UGC is going to be the game changer in content marketing. She has been a panel speaker at various content conclaves and recently received the Linkedin Content 50 Award.

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Bhawna Grover Bagai

Content Head

Goibibo

Priyanka Sehgal

Vice President, Content & Strategy, TV & Digital

Network18



Priyanka Sehgal, a media professional with 20 years of experience across TV and digital, with stints in some of the largest media organizations in the country, including Network 18, Times Television Network and NDTV. With extensive experience across strategy, product, growth, monetization, content, programming and partnerships, she has set up processes, created content and launched channels which still run effectively across organizations. She has overseen primetime programming, created and executed IPs, turned around TV ratings, set up broadcast chains, forayed into regional content and managed P&L responsibility. Additionally, she has worked with different brands across TV & digital while setting up branded content divisions, which has given her an in-depth understanding of brands and their ethos. Her award winning Channels, IPs, shows stand testimony to her strategy and content marketing Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer tastes. She was awarded the Women Leadership Achievement Award in 2016 & the Women Super Achiever Award in 2017 at the World Women Leadership Congress. Priyanka’s Digital initiatives have won awards and she is often consulted by many for her strategy and ability to rewire. She won the 100 Smartest Digital Marketing Leaders award earlier this year.

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Priyanka Sehgal

Vice President, Content & Strategy, TV & Digital

Network18








Role Players 2018


Nazmul Karim Chowdhury

SVP & Head of Brand

The City Bank Limited



Nazmul was hired by City bank, a 35 year old commercial bank, in 2009 to renew its brand identity. With his clear vision and creative brand engagement ideas, he has integrated the financial services brand into a consumer-facing platform and transformed the bank into one of the strongest local banking brands in the country. He is presently the Senior Vice President & Head of Brand for City Bank and overseeing a team of professionals involved in strategic brand planning, consumer engagement, marketing strategy, web and digital media campaigns, direct marketing.

Apart from working as a Brand and Marketing Communications professional, he also teaches ‘Consumer Behavior’ to the Executive MBAs as adjunct faculty in American International University Bangladesh. He is truly passionate about learning the trends of Consumer Behavior and strongly believes if he were not a marketer, probably he would have been an Anthropologist. He holds an MBA in Strategic Marketing from Birmingham City University, UK. He has also achieved the status of “Certified Product Marketing Manager” from US based Association of International Product Marketing Management (AIPMM) in 2013.

Before joining City Bank, Nazmul worked for the top three global creative agencies; Leo Burnett, McCann Erickson and Mediacom in Bangladesh in various capacities in strategic planning and campaign management.


Topic:

OVERVIEW


Bangladesh is true mobile-first market with 120 million mobile subscribers and 73 million Internet users among which 93% are mobile Internet users. When you look at social media, Bangladesh has over 25 million active users and 96% of them are on mobile. Over the last one year, number of Internet users has grown by 36%, which puts Bangladesh in the top 10 countries with the fastest growing Internet users. Comprehensive adoption of the social media channels since 2014 embedded with other digital media channels, City bank has gained a huge competitive advantage over the other financial institutions and revolutionize the traditional business models that this industry has relied upon for decades. City bank became the first bank in Bangladesh that hold the status of verified facebook page with the reach of 1-million follower base. My presentation will enlighten the audience with our own journey in leveraging social media in shaping financial services in Bangladesh.

Data driven approach that resulted in better segmentation, gain consumer insight, drive product innovation with reduced acquisition cost.

Improve customer experience and build trust through social media listening and responding to customers in real-time.

Enhance online brand presence, recognition and reputation.


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Nazmul Karim Chowdhury

SVP & Head of Brand

The City Bank Limited

Aarti Kalera

Head - Marketing and Communications

Experian India



Aarti is a marketing leader with 14-year plus years of rich experience in B2B, B2C, and B2B2C segments across various industries covering healthcare, banking and financial services and the most recent one in data and analytics. Her expertise lies in devising business-driven strategies helping organisations in demand generation to achieve revenue through strong marketing strategy and plans.

Her focus has been optimizing the current industry trends through an innovative approach, establish thought leadership with customer centricity, and build strong brands through marketing and public relations. She believes that strong content, digital initiatives and customer engagement at the right time are the key pillars to help create demand for business thus supporting the overall organisation goals and vision



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Aarti Kalera

Head - Marketing and Communications

Experian India

Jyoti Prakash Gadia

Managing Director

Resurgent India Limited



Mr. Jyoti Prakash Gadia is the founder and Managing director of Resurgent India Limited. Resurgent India Limited is an investment banking firm primarily into advising the corporate in fund raising in the form of equity, debt, merchant banking, operational improvement and domestic and international Joint Ventures.
Mr. Gadia is admired for his speeches, knowledge sharing and innovative thoughts. Having a basket of knowledge in the financial domain, he holds much respected positions in various committees. He is the chairman of banking and financial services committee at PHD Chamber of Commerce and Industry.
Mr. Gadia is also the SME and Finance Committee co - convener for CII Delhi State and the Co-chairman of MSME National Committee at ASSOCHAM.
From a very humble beginning Resurgent India Limited have come a long way, having 150+ employees and pan-India presence with offices in Gurgaon, Mumbai, Kolkata, Bengaluru, Chennai, Jaipur, and overseas presence in Dubai and Singapore. With his dedication and hard work Resurgent India Limited was able to play an advisory role in transactions worth more than USD 1 billion in FY 2017.
Having a good academic background Mr. Gadia is a Fellow of the Institute of Chartered Accountants of India (FCA), a qualified Chartered Financial Analyst, qualified Company Secretary, Associate Member of Institute of Cost & Works Accountant of India (AICWA) (All India 8th rank holder) and holds an MBA in Finance.
He has taken many great initiatives for development of different sectors. It was his brain child which led to the signing of the first ever MoU between CII and Canara Bank for extending concessional bank credit to MSME members of CII.



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Jyoti Prakash Gadia

Managing Director

Resurgent India Limited

Partha Iyengar

Co-Founder

Life & Money



Partha Iyengar is the Co-founder of Life & Money, a Pioneering Digital Wellness Platform with a vision to empower people to live their dreams and lead a healthy, wealthy, happy and meaningful life.

Partha has over three decades of experience in sales, advertising, and financial services. He is a guest blogger for Huffington Post, U.S.A. He has contributed articles for various publications in India and Professional Journals in the World.

Life & Money successfully raised the first ever international crowd-funded campaign focused on 'Financial Wellness for Millennial Women'. The funding empowered 500 young rural women in Tumkur District, India.

Partha is a Graduate of Physics from St.Xavier’s College, Mumbai. Partha holds course certificates from MICA on Advertising, Financial Life Planning from Money Quotient, Inc. U.S. and NISM. He is a fee-only SEBI Registered Investment Advisor.

Partha recently served as a Global Co-Chair, Global Committee for Financial Planning Association, USA. Partha was recently awarded 100 Top Most Influential BFSI Leaders by the World BFSI Congress.



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Partha Iyengar

Co-Founder

Life & Money


Priyesh Pandey

Head- Marketing & Strategy

Mahindra Insurance Brokers



Priyesh Pandey joined Mahindra Insurance Brokers, a subsidiary of Mahindra Finance as Head- Marketing & Strategy in 2015. As Head- Marketing & Strategy, he steers the company’s strategy, new initiatives, marketing, and business excellence. He is responsible for development of Compare & Buy portal – www.paybima.com. He is also instrumental in launching B2B2C portal for pre-owned car dealers, first of its kind in India. He also successfully conceptualized and executed rebranding exercise for Mahindra Insurance Brokers (www.mahindrainsurance.com ). He specializes in developing go-to market strategy for rural and semi-urban markets in providing them better risk management solutions in a cost efficient way.

Priyesh obtained his degree in Mechanical Engineering from the Indian Institute of Technology, Kanpur, and a Post-Graduate Diploma in Management from the Indian Institute of Management, Kozhikode. He received All-India Rank One in the Indian Engineering Services Examination, 1997. He has also completed his Fulbright-Nehru-CII Fellowship for Leadership Management from Carnegie Mellon University in the United States in 2015.

Priyesh has more than 20 years of management consulting and marketing experience. His specialization includes business incubation, strategic alliance, and joint venture formation, strategy formation and deployment and productivity improvement. Before coming to Mahindra Insurance Brokers, Priyesh worked in the Group Strategy Office. There he was involved in the incubation of Mahindra Solar and steered the Rooftop Solar business vertical. Prior to his stint at Mahindra, Priyesh worked with Tata Strategic Management Group, Polaris Software Labs, Indian Railways, and BHEL.
Priyesh has passion for solving real-life marketing problems and regularly speaks at Internet & Mobile Association of India (IAMAI) and iMedia forums.



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Priyesh Pandey

Head- Marketing & Strategy

Mahindra Insurance Brokers


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K S Rao

Senior Vice President & Head – Investor Education & Distribution Development

Aditya Birla Sunlife Asset Management Company Ltd









Co - Hosted Events


27th November, 2018
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Award Winners: 2016

27h November, 2018
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