• 24th - 25th November, 2017  |  Taj Lands End, Mumbai


  • 24th - 25th November, 2017  |  Taj Lands End, Mumbai


  • 24th - 25th November, 2017  |  Taj Lands End, Mumbai

Sub Themes


  • »   Changing Marketing Dynamics - Towards a sustainable tomorrow!

  • »   Marketing in today's world is not just about the product; it is about the culture in which
         the product is marketed

  • »   Uncovering The Unconscious: Power of Brands in Recalling Nostalgic Memories

  • »   Customer Empowerment, Perceptions, and Sustainability

  • »   Putting marketing in its place
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Role Players 2017

2016  |  2015  |  2014  

CHAIRMAN

Sudharsan R

Partner Marketing Lead: Asia-Pacific & Japan

Dell EMC



Sudharsan R. is currently the Partner marketing lead for APJ at Dell EMC. He has spent more than a decade at Dell, internationally and in India in roles under the Sales and Marketing umbrella.

Currently, Sudharsan leads Partner marketing mandate where he is responsible for building & scaling Dell EMC brand mindshare amongst Channel Partners, Cloud Service providers, System Integrators, Strategic Outsourcers and amongst Telco Alliances.

Previously, Sudharsan was Country Marketing head for Dell in India where he was tasked to transform Dell brand positioning, scaling digital marketing efforts and expand channel marketing outcomes.

Sudharsan is a chemical engineer and has a management degree specializing in Marketing & Finance.

He is a Pro-Coach certified mentor, six sigma expert and speaks multiple international languages.

Sudharsan is based in Bangalore.



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Sudharsan R

Partner Marketing Lead:-
Asia-Pacific & Japan

Dell EMC

KEYNOTE

Thomas Kolster

Mr. Goodvertising, Author, Speaker, Thought-leader



Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that's become a movement in itself. As a seasoned advertising professional counting more than 16 years he's a vocal voice for advertising and brands as a force for good and his book "Goodvertising" is the most comprehensive book to date exploring communication for good.


He's a globally experienced keynote speaker featured at events like SXSW, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he's launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him "Inspirational Leader".



Topic:-

OVERVIEW


Advertising is being fundamentally challenged. Forward-thinking brands are turning away from empty sales pitches and snappy jokes to conversations about what matters to people and planet like water scarcity, unemployment and online privacy. In a radical transparent world there's no room for self-serving brands. Through global examples Thomas will show how brands are turning challenges into success stories where profit goes hand in hand with people and planet, which he dubs: Goodvertising.




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Thomas Kolster

Mr. Goodvertising, Author, Speaker, Thought-leader

Adam Bow

Head of Content

Carat Content



Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of Family Fun Show in China which airs on Tencent in July. He leads a group of highly talented creatives focused on original productions and branded content across Asia. Possessing a broad range of creative-storytelling skills from short form digital series to long form tv series, Adam created and oversaw the production of multiple Oreo campaigns featuring local music artists Zee Avi, GAC and Up Dharma Down. In addition to being a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is now working on non-branded entertainment properties and IP including currently filming a documentary on the mountain bike culture across Asia.


Topic:

OVERVIEW


In order for marketers to engage audiences on an emotional level where their true passions lie they need to become the entertainment, instead of the disruption of entertainment. To become the entertainment marketers, need to invest into longer form storytelling, reframe their narratives and where their brand story authentically fits. I will talk about the fundamentals of developing stories from passion points instead of product functionality and the business impact moving from category to culture.


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Adam Bow

Head of Content.

Carat Content

Andreas Hauke

Chief Executive Officer

Hauke Digital Productions CC



Andreas Hauke matriculated in New York and graduated from the Vienna Business School with Marketing as his Major. He started off as part of the Brand Team at General Motors in Vienna. Andreas moved to South Africa in 2004 and worked as a Marketing Specialist and started his own company, Hauke Digital, which today produces high-end corporate films, adverts and event productions with a branch in Gauteng & the Western Cape. Andreas has extensive experience in video, blogging and marketing. His company has also expanded to the design and development of websites. His company runs a few success lifestyle blogs and organizes annual networking events for small creative businesses to improve their skills. Today, Andreas is a keynote speaker focusing on video marketing.


Topic:

OVERVIEW


Our society has changed. Studies show that the attention span of humans is decreasing as modern technology and especially online videos (such as YouTube) are increasing. The average person spends less than a minute on a website and to grab their attention you need to entertain them. Video is quickly becoming the preferred media and will improve your marketing in every essence of your business. In his presentation he will show you how to produce a video with a large, small or non-existing budget and how to produce your own marketing clips for your website. He will also show you tools to share and successfully post your videos on the Internet, discuss YouTube vs. Vimeo, explain which one you should use and why and, show you easy ways to drive more traffic to your site.


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Andreas Hauke

Chief Executive Officer

Hauke Digital Productions CC

Christophe Fauconnier

CEO & Founder

Innate Motion



As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.
Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe.
Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.


Topic:

OVERVIEW


In a world where social business needs to be more enterprising due to financial pressures, and for-profit business is becoming more social due to societal pressures, the demand for purpose leadership is mounting. The data say organizational performance is closely linked to what we at Innate Motion call the "dare to care" mindset; those who dare to care for people, planet and purpose are the ones who are gaining the most traction.


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Christophe Fauconnier

CEO & Founder

Innate Motion

Cynthia Johnson

Co-Founder at Ipseity, Inc.

Founder at Cynthialive



Cynthia Johnson is an entrepreneur, marketing professional, and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers where she worked as their Director of Brand Development. She is an advisor to a social good company, DIVONA, as well as nGage.social, an influencer advertising startup. Cynthia is on the Forbes Agency Council, and a member of the Young Entrepreneurs Council. Cynthia was listed as top social media people to follow by Inc. Magazine, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian.


Topic:

OVERVIEW


In today's world of reviews, Glassdoor, social media, and blogging, companies must demonstrate and deliver content that delivers insight into their organization and speaks to their people. This presentation will demonstrate how to use your people and your culture to benefit for marketing strategy and improving your employee advocacy.


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Cynthia Johnson

Co-Founder at Ipseity, Inc.

Founder at Cynthialive

Dave McCaughan

Chief Strategy Officer Ai.agency

Storyteller @ Bibliosexual



Dave spent most of the last three decades leading strategy planning and research across the Asia-Pacific region with McCann, one of the world's largest advertising and communication companies. In 2015 he established Bibliosexual as an independent consultancy looking at the intersection of people, media and marketing. In 2016 he became one of the founders of Ai.agency, a marketing consultancy that uses an artificial intelligence platform to discover and track narratives and their relevance to brands and businesses. Dave is originally from Sydney and has since 1995 lived and worked in Bangkok, Hong Kong, Shanghai and Tokyo leading research, strategy and communication campaign development for companies like Coca-Cola , General Motors, L'Oreal, Shiseido, MasterCard, Nestle, Cathay Pacific, Sunstar and many others. He has an extensive history of working on the implications of media changes, is a leading authority on how ageing populations are effecting marketing. Dave also co-hosts MR Realities, a regular podcast on issues effecting market research. He has spoken at over 500 events and conferences in thirty countries.


Topic:

OVERVIEW


Using an AI platform for undertaking market research across the whole open to explore and discover which are the most relevent narratives up which to build a brand story, launch new products, build social media content and discover the emotional reaction they project. In any language, any geography and the whole internet. Examples for companies like Shiseido, Abbott Pharma, Lixil, Tesla, Mondelez in countries including Japan, China, Australia, USA, UK, France, Germany, Italy and India

  1. how to use AI to build brand content
  2. automating quaintified qualitative research
  3. understanding how narrative identification drives storybuilding


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Dave McCaughan

Chief Strategy Officer Ai.agency

Storyteller @ Bibliosexual







Co - Hosted Events


24th November, 2017
Taj Lands End, Mumbai
Award Winners:2016

24th November, 2017
Taj Lands End, Mumbai
Award Winners:2016
Talent Listing : 2016

24th November, 2017
Taj Lands End, Mumbai

 

25th November, 2017
Taj Lands End, Mumbai
Award Winners: 2016
Talent Listing : 2016

25th November, 2017
Taj Lands End, Mumbai
Award Winners: 2015
Talent Listing : 2016

Advisory Council

 
 
Abdulla Mahmood
Director | Marketing and Corporate Communication
Al Ahli Holding Group
 
ADRIAN HENG
Group Marketing Director
Asia Plantation Capital Group
 
Alex Cabre
Partner and Founder
WINC
 
AMOR MACLANG
Founding Director
GeiserMaclang Marketing Communications Inc.
 
 
Caroline Mbui
Managing Partner
Nkemi Consulting
 
Cheah Chay Tiong
Managing Director
Imperium Brand Consultancy
 
Cherry Koay
Director of Digital Marketing,
Southeast Asia and Oceania Hub
Shangri-La International Hotel Management Ltd
 
David Toh
Marketing Director, APAC
AVEVA Asia Pacific
 
 
Eric Chang
Head of Brand & Digital, Brand & Digital Department Marketing Division
AIA Bhd
 
Flo Janin
Managing Partner
BRAVE Marketing & Brand Consultancy
 
GABRIELLA ALBERONI
Business Owner
Brandgurus
 
H.E. Dr AMBASSADOR TAL EDGARS
Chairman
GBSH Consult Worldwide
 
 
Harshul Srivastava
Chief Stategy Officer
Asian Entrepreneur Media
 
HASAN FADLALLAH
Founder & CEO
Brand Lounge
 
Hussein M. Dajani
Chief Operating Officer
Hug Digital
 
Jacqueline Alexis Thng
Partner
Prophet
 
 
Mary Tse
Regional Marketing Director, Business Region Asia Pacific
Fiskars Asia Pacific Limited
 
MAWARNI ADAM
Founder and Marketing Consultant
M Consulting Asia
 
Mazuin Zin
Managing Director
Mullen Lowe Malaysia
 
Melvin Poh
Chief Operations Officer
Asian Entrepreneur Media
 
 
Peter Das
Group Marketing Director
Redberry Group
 
RODGER BEEKMAN
Chief Creative
60 layers of cake
 
Sami Omar Al Zadjali
Head of Marketing & Corporate Communications
Bank Dhofar
 
SILVINA RODRIGUEZ PICARO
Partner
SRP Communication & Brand Design
 
 
Tom Sitati
Partner
Brand Integrated Consulting LLP
 
Yusuf Hassan
CEO & Chief Creative
roop
 
Aroon Kumar
GM - Global Marketing
CricHQ
 
Harpreet Singh Tibb
Marketing Director
Kellogg India & South Asia
 
 
Rajat Sahu
Head Marketing
MicroWorld Software Services Pvt Ltd.
 
Ritu Gupta
Director Marketing India CSB
Dell India
 
Rohan Mehta
CEO
Social Kinnect
 
Ruchi Aggarwal
Director - Partner Strategy and Marketing
Microsoft
 
 
Steven Philip Warner
President (VMPL) & Editor-in-Chief
The Dollar Business, Vimbri Media Pvt. Ltd.
 
Subhendu Pattnaik
Director, Marketing
Gallop Solutions
 
Sumit Sabharwal
Managing Director
Excelity Global
 



           

Awards

Master Brand Awards
24th November, 2017
Taj Lands End, Mumbai
Mobbys
24th November, 2017
Taj Lands End, Mumbai
Award Winners: 2016 / 2015 / 2014

100 Marketing Leaders

November, 2017
Taj Lands End, Mumbai
Award Winners: / /
Global Marketing Excellence Awards
24th November, 2017
Taj Lands End, Mumbai
Award Winners: / /

50 Most Influential Digital Marketing Leaders
24 November, 2017
Taj Lands End, Mumbai
Award Winners: / /
Designomics
25th November, 2017
Taj Lands End, Mumbai
Past Edition:
/ / 2013 / 2012 / 2011
Most Influential Global Marketing Leaders
24th November, 2016
Taj Lands End, Mumbai
Award Winners: / /
Corporate Excellence Awards
Award Winners:   |   | 
UP Brand Leadership Awards
9th November, 2016
Vivanta by Taj, Gomti Nagar, Lucknow
Award Winners:
Health Care Leadership Awards
23rd November, 2016
Taj Lands End, Mumbai
Award Winners:
2016 / 2015
ABP News Presents Brand Excellence Awards
24th November, 2016
Taj Lands End, Mumbai
Award Winners:
/ / / / /


Real Estate & Infrastructure Round Table & Awards
25th November, 2016 Taj Lands End, Mumbai
50 Most Talented CMO'S of India
Award Winners:
Women Super Achievers Award
Award Winners:
Big Data & Business Analytics Awards
Award Winners: /
The Smart Card & e-Payment Awards

India Srilanka Bangladesh Business Partnership Summit & Awards

27th November, 2015
Taj Lands End, Mumbai

Partners

2016  |  2015  |  2014
Endorsed by

   

Media Partners 2017

2016  |  2015

Africa Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Africa.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.


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Africa Outlook
www.africaoutlookmag.com

Europe & Middle East Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries in the region.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of both Europe and the Middle East.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Africa Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.


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Europe & Middle East Outlook
www.emeoutlookmag.com

Asia Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Asia.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Africa Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.


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Asia Outlook
www.asiaoutlookmag.com

"As the first 'pure' digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today's marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.


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Media Buzz
www.mediabuzz.com.sg

Media Coverage

Venue

Taj Lands End,


Band Stand, Bandra (west), Mumbai - 400 050. INDIA
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Fax : +91 22 6668 1338
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Contact Us

WORLD MARKETING CONGRESS

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Tel : +91-22-2660 3124
Fax : +91 22 2660 1263
Mobile : +91-98673 11742
Email : cfmm@vsnl.com
    aalok.pandit@worldmarketingcongress.org
    secretariat@worldmarketingcongress.org