Strategic Marketing & Alliances Leader
Anil Mishra is an Award winning marketing & strategic alliances professional helping solve business growth challenges for mid to large global organizations with a results oriented integrated marketing approach and expert in successfully setting up Strategic Alliances function to unlock growth opportunities and win collaborative business with partners. Outside his job, Anil runs a weekly podcast 'Pathfinder - Growth Stories for Personal Success' featuring successful professionals sharing their success stories and career learnings. He also co-hosts a YouTube channel 'The CAT Show' where he collaborates with Rajee Bhattacharyya, a Harvard certified Cyber Expert to create simple story format content to explain cybersecurity concepts and tips to be safe.
He has skills across Strategic Alliances, Business Development, Integrated Marketing & Communication, Branding, Analyst Relations role and has worked with mid-size to large IT Services companies during his career. Anil has driven many successful Digital Marketing, Content Marketing, Account based Marketing, Partner Marketing campaigns during his career. He has published multiple LinkedIn posts in the topics of Account based Marketing, Product Marketing, Services Marketing.
In his current role at Pegasystems, Anil is managing global Alliances and partnership working with key large & mid-size India based IT & Consulting services company, where he collaborates and evangelizes solutions to achieve true Digital Transformation encompassing Customer Engagement and Digital Process Automation solutions. In his prior stint he has worked with CSS Corp (a mid-size Tech Support and Digital Services company), Cigniti (largest pure play software testing services company), IBM (large IT & Technology Consulting & Software Products company), Wipro (Indian based IT Services company) and Sterlite Technologies (integrated telecom projects company) he has executed B2B marketing strategies to build brand awareness and generate business leads with his Strategic Marketing and Alliances role.
Anil has completed his Mechanical Engineering from National Institute of Technology, Calicut in 2003 and MBA from Symbiosis Institute of Telecom Management, Pune in 2008. He is a continuous learner and has completed many technology & leadership courses and certifications during his professional journey. He has a positive & winning mindset and believes in valuing & nurturing relationships to creating win-win opportunities for business growth while working with partners. He believes in experimentation for driving innovation in his work and is a team player (owing to his passion for sports).
Outside work, Anil enjoys indulging in multiple sports and loves playing cricket, badminton, tennis, volleyball, swimming and going out for long runs. He has completed couple of Half Marathons and many 10K runs. Anil loves coaching the kids in apartment on sports as he believes sports can help keep them be fit and improve concentration.