Head Of Marketing
Apurv Bhatnagar currently heads worldwide marketing at Incedo, a digital and data science company. In his 16 year tenure as a marketing professional, he has been an expert in leveraging various tools and frameworks across Martech stack This has helped organizations implement marketing techniques that bring significant positive impact and business transformation. He has been able to deploy multiple growth hacking tactics to shape customer experiences and deliver profitable business value proposition for organizations.
In 2008, while working as a Lead Marketing Consultant at IBM, he helped their marketing teams utilize the marketing automation tool UNICA and Insights from Siebel to transform the Demand Generation Engine of Systems and Technology Group.
Later on at HCL, he made use of various Influencer Marketing tools and frameworks to transform the organization’s Strategic Marketing Practice to ensure 300% in brand awareness.
He successfully implemented various Account-Based Marketing tools and frameworks to enable Cigniti to crack multi-million deal contracts with one of the word’s largest airlines.
His tryst with various marketing stack across SEO, SEM, and Social Media Marketing continued in Kore.ai, a conversational AI company where he led the Product Marketing Practice.
In a nutshell, Apurv is a well-established marketing expert and thought leader. He has been able to combine creativity with automation and insights from technology to deliver impactful results to organizations across all the streams of marketing.