Chief Analytics Officer
Chris Higgins is the Chief Analytics Officer at Insite Digital and IdeateLabs, one of India’s leading digital marketing agencies. He oversees digital strategy and advertising for companies across India and the Middle East from the BFSI, telecom, manufacturing, real estate, education, fashion, and retail industries. He is also responsible for analytics and data science product development.
Previously, Chris was the President of AISFM, a filmmaking, animation and liberal arts college in Hyderabad India where he was a member of the founding management team and helped to develop some of India’s first university qualifications in film production. He was a member of the founding team at Whistling Woods International, a Mumbai film school where he headed admissions and international affiliations. Chris was also the Indian National Head of Business Development for UK media sales agency SpaceandPeople.
Chris has a Bachelors of Business, and a Masters in Advertising.