Janhavi Samant is a former senior journalist with around 19 years of experience in editorial and branded content with the leading media houses in the country like MiDDAY and Jagran, TOI, HT and Lokmat. With a staunch belief in the future of innovative content in the digital universe today, Janhavi made a foray into content marketing with Adfactors PR, the country largest PR and digital marketing agency last year. As part of her responsibilities, Janhavi strategises innovative content solutions for Adfactors’ clients and has also been training the whole servicing cadre in influencer and hyper-segmented marketing. She has also recently launched her debut novel Faaltugiri And Other Flashbacks, a humorous book that takes a light-hearted look at growing up in the 80s. Janhavi’s book is winning hearts and spreading smiles through the country.