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Role Players

Kumar Deb Sinha

Executive Vice President & Country Head, The Story Lab, Dentsu Aegis Network Pvt Ltd.

Story teller with 16 + years of experience in conceptualisation, designing and creation of content products across screens.

Produced more than 2000 hours of original content in TV & digital media (including prime time TV shows, web series, digital ad films etc)

Experience of managing clients from different sectors like FMCG (GSK, Pepsi, Britannia, Kelloggs, Nestle & Colgate), Automobile (Hero Motors, Honda Auto, Ford, Mercedes) BFSI (Citibank, ABG, IDFC), Travel (Lufthansa, Airbnb), Cellular (Idea, Nokia), E-commerce (Flipkart)

Played a pivotal role in launching industry-first initiatives like advertiser funded program on Sun Network, DD National & satellite televisions and orchestrating the most talked about automobile launch (ford Ecosport) through a digital video content campaign (Urban Discovery). Launching India's first branded digital radio station (Campus Radio in

Creating & produced award winning formats like Nat Geo Genius, MindGames, Urban Discovery, Mercedes Rushes & Britannia Campus Radio

Played a leadership role in establishing specialist content units over the years (Group M ESP – Branded Content), Mashup (Digital Content), MEC Wavemaker (Global content unit of MEC) The Story Lab (Content Investment, Distribution & Production)

Visiting Faculty in reputed communication schools in India – Symbiosis Pune & MICA Ahmedabad.

Currently most passionate about developing India as a global story telling powerhouse, identifying, investing, developing & distributing Indian story & story tellers across the world.


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