Adam Bow

Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of Family Fun Show in China which airs on Tencent in July. He leads a group of highly talented creatives focused on original productions and branded content across Asia. Possessing a broad range of creative-storytelling skills from short form digital series to long form tv series, Adam created and oversaw the production of multiple Oreo campaigns featuring local music artists Zee Avi, GAC and Up Dharma Down. In addition to being a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is now working on non-branded entertainment properties and IP including currently filming a documentary on the mountain bike culture across Asia.

Topic : Becoming the Entertainment Instead of the Disruption

OVERVIEW : In order for marketers to engage audiences on an emotional level where their true passions lie they need to become the entertainment, instead of the disruption of entertainment. To become the entertainment marketers, need to invest into longer form storytelling, reframe their narratives and where their brand story authentically fits. I will talk about the fundamentals of developing stories from passion points instead of product functionality and the business impact moving from category to culture.