Gaurav Lulla

A seasoned Entertainment and Media industry professional, Gaurav Lulla has worked with some of the most iconic Youth and Premium brands in the country.

Right after his Post graduation in Communications Management, Gaurav handled a myriad of roles at Titan Industries Limited over 4 years. His last stint with the company had him serve as a Brand Manager for the International Brands portfolio comprising of Tommy Hilfiger, Hugo Boss and FCUK in which he ensured that Tommy Hilfiger maintained its leadership position amongst the International brands of watches in India and devised and Executed the Pan India launch for FCUK watches.

He joined Viacom18 in 2011 to head the Innovations portfolio for branded content at MTV. He took over many roles over the last 7 years including • Head of Digital and Brand solutions for LIVE VIACOM18 • Head of Digital for the English cluster of channels and eventually

Led the digital media practice for Marketing and Branded Content across the Youth and English portofilio ( MTV, MTV Beats, Vh1, Comedy Central and Colors Inifinity) .

He has been responsible for creating some iconic branded content properties and content marketing initiatives for brands such as AirBnB, HP, Mercedes, Nescafe, Vodafone, Jockey, Cadbury, Airtel, Axe Hike, Captain Morgan, Clean and Clear to name a few. In his latest stint, he has stepped into the entrepreneurial shoes and has launched his newest venture, Loose Cannons Content Studio. Loose cannons is a boutique content studio that specialises in content creation for Media hubs and brands.

The company has a catalogue of content IPs across limited fiction series and non-fiction show formats which we are currently pitching for commissioning. They also dabble with all kinds of branded content right from conceptualisation to marketing of thecontent and building a surround sound marketing campaign around it.

Says Gaurav, “Loose Cannons Content Studio operates in two diverse universes. On one hand, we partner with varied media houses across platforms to enrich their content offering. On the other hand, we aim to solve the imminent communication challenge facing brands to engage audiences beyond awareness scores. The good news is that both of these journeys have the same starting point : A strong story."