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Maria Bilkis is the Head of Brand Marketing (Content & Creative), leading Arvind Lifestyle's online, omni-channel and marketplace initiatives. She comes with a decade-long experience in content development, content curation and strategy across platforms, formats and industries. She excels in creating unique and effective communication strategy that is data driven and intuitive. Starting her career as a sports journalist, Maria has dabbled in content creation in agencies, film production houses, start-ups and big brands. This variety of exposure has added to the versatility of her craft and helped her seamlessly move across formats. She lives in Bengaluru with her partner and 4-year-old daughter.