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Reneta Kripalani leads Branded Content Strategy and Sales for News18.com’s Indian Language Platforms, present in 11 regional languages. Prior to her stint at Network18 Media & Investments Ltd, she worked with Unilever, where she was instrumental in launching and relaunching iconic brands like TRESemmé, TONI&GUY and Brylcreem to name a few. Reneta brings with her diverse experience as a marketer, having worked on brands that straddle the pyramid, in both the FMCG and media industry. With over 11 years of experience, she has worked with some of the leading firms like Ogilvy and The Times Group, amongst others. Currently, she is also pursuing a Business Leadership and General Management Programme at INSEAD.