Role Players 2017


Adam Bow

Head of Content

Carat Content



Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of Family Fun Show in China which airs on Tencent in July. He leads a group of highly talented creatives focused on original productions and branded content across Asia. Possessing a broad range of creative-storytelling skills from short form digital series to long form tv series, Adam created and oversaw the production of multiple Oreo campaigns featuring local music artists Zee Avi, GAC and Up Dharma Down. In addition to being a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is now working on non-branded entertainment properties and IP including currently filming a documentary on the mountain bike culture across Asia.


Topic:

OVERVIEW


In order for marketers to engage audiences on an emotional level where their true passions lie they need to become the entertainment, instead of the disruption of entertainment. To become the entertainment marketers, need to invest into longer form storytelling, reframe their narratives and where their brand story authentically fits. I will talk about the fundamentals of developing stories from passion points instead of product functionality and the business impact moving from category to culture.


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Adam Bow

Head of Content.

Carat Content

Andreas Hauke

Chief Executive Officer

Hauke Digital Productions CC



Andreas Hauke matriculated in New York and graduated from the Vienna Business School with Marketing as his Major. He started off as part of the Brand Team at General Motors in Vienna. Andreas moved to South Africa in 2004 and worked as a Marketing Specialist and started his own company, Hauke Digital, which today produces high-end corporate films, adverts and event productions with a branch in Gauteng & the Western Cape. Andreas has extensive experience in video, blogging and marketing. His company has also expanded to the design and development of websites. His company runs a few success lifestyle blogs and organizes annual networking events for small creative businesses to improve their skills. Today, Andreas is a keynote speaker focusing on video marketing.


Topic:

OVERVIEW


Our society has changed. Studies show that the attention span of humans is decreasing as modern technology and especially online videos (such as YouTube) are increasing. The average person spends less than a minute on a website and to grab their attention you need to entertain them. Video is quickly becoming the preferred media and will improve your marketing in every essence of your business. In his presentation he will show you how to produce a video with a large, small or non-existing budget and how to produce your own marketing clips for your website. He will also show you tools to share and successfully post your videos on the Internet, discuss YouTube vs. Vimeo, explain which one you should use and why and, show you easy ways to drive more traffic to your site.


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Andreas Hauke

Chief Executive Officer

Hauke Digital Productions CC

Andreas Brueckl

Senior Colorist

FutureworksMedia



Andreas is an award winning colorist for ad films and cinema movies. He started out at Germanys Bavaria film postproduction in 2005 and quickly found himself freelancing all over Europe. In 2011 was appointed lead colorist in Istanbuls leading postproduction 1000Volt and in 2014 he moved to Malaysia to build up the color grading department at Pinewood Studios Iskandar Malaysia. In 2017 he moved to Mumbai to work for Futureworks Media.
Andreas has worked on more than 1000 TV commercials and dozens of feature films. The ads he worked on have won Lions in Cannes and Andreas himself was honoured with two Apollo Awards for his color gradings in Singapore 2017.

Topic:

OVERVIEW


Overview: Every visual content needs the right package. Let's jump from the first idea to the final step in postproduction.
Senior colorist Andreas Brueckl explains what it takes to create an award winning look and why pre-production matters. Beside the visual package he will explain the new and exciting trends in delivery technology like 4K and HDR and why they matter for your project.


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Andreas Brueckl

Senior Colorist

FutureworksMedia

KIRSTY HULSE

Founder & Managing Director

The digital agency made up of expert, independent resource



Kirsty Hulse is the founder and managing director or Manyminds, a digital marketing agency that works exclusively with freelancers in remote teams across the world. With clients such as Virgin Atlantic, IBM and Lebara, Kirsty has truly disrupted the way companies outsource their marketing efforts. With over a decades experience defining SEO strategies for some of the world's biggest brands, she is a recognised digital expert and has spoken at conferences across the world on digital, innovation and leadership.


Topic:

OVERVIEW


We all invest a lot of time, energy and effort in content marketing. Kirsty will discuss how to get the most from our content campaigns, with the most little time, energy and effort required.


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KIRSTY HULSE

Founder & Managing Director

The digital agency made up of expert, independent resource



Dr. Anju Dave Vaish

Communications Strategist | Creative Director Founder

Coffeebean Media | TryForGood



Communications Strategist with a blend of Science & Arts, keeps empathy at the core, embraces evolutionary media and passionately pursues sustainability. After working extensively in diverse industries across India & US, she started her own consulting. She worked for many not for profits in the Biotech/Healthcare sector. Recently did a Nationwide "Grow Safe Food" campaign in India to build awareness against counterfeits. Her recent initiative #tryforgood was showcased in Science Express. She has done many mass awareness campaigns in a short span.


Topic:

OVERVIEW


In Europe & US, 'Net Positive' image of a business is important to get customers. Are these brands adopting similar approach while marketing in the developing regions? There must not be replication of the use-and-throw economy or excessive consumerism like that of the affluent West. The true marketing potential may be in creating progressive and sustainable economies which have answers in conserving resources, using alternatives, societal upliftment, innovating sustainable solutions, and building clever campaigns to stimulate collective consciousness.

Take Away:
1. Be sustainable at the beginning yourself
2. Address the exigent need of moving consumers towards sustainable actions
3. Fluff is enough!


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Dr. Anju Dave Vaish

Communications Strategist | Creative Director Founder

Coffeebean Media | TryForGood

Radhika Mukherji

CEO (Chief Everything Officer)

Happydemic



Radhika Mukherji is a thriving entrepreneur with creative instincts and passion for Music. She is the Founder & CEO of Happydemic – The Live Music Company, an initiative that aims at spreading happiness the lives of artistes and customers. It is a one stop destination which aims at democratizing live performances and bringing them to one's doorstep at a comfortable price point. Radhika uses her unique sense of technique and approach to resolve issues. Her primary motto is to enhance the joy of music enriching one's soul, leaving a mark in the lives of the artiste and the audience by putting special focus on individual preferences.Along with her exquisite ambitions, she has a Business degree from N. M. College, Mumbai and a PPL license along with 8 years experiencein Aviation.Additionally, in the last 15 years she has created successful IPs for Shaan. She is also a mother of two kids who believes in maintaining a fair balance between work and home and in her leisure time she enjoys swimming, outdoor sports &reading.



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Radhika Mukherji

CEO (Chief Everything Officer)

Happydemic

Payal Shah Karwa

Founder, Content Director

The Word Jockey Creative Content Studio



Payal is a published author and a content maven. After a stint in companies like Ogilvy, Hanmer MS&L and OOH Media as a communications/ content pro, she ventured to establish The Word Jockey Creative Content Studio in 2009. A pioneer in the content industry, TWJ is a multi-format content solutions company providing services to top corporates like Godrej, Mahindra, LinkedIn, JP Morgan, Lokmat, and more. Payal is also a speaker and has been invited to share her thoughts on forums like TMF&A, Times Lit Fest, Kala Ghoda Fest etc. She has also addressed students as visitng faculty in NMIMS, Symbiosis and XIC.


Topic:

OVERVIEW


When you market to a kid, you market to the entire family. Thus, marketing to kids through content is an imperative but an ignored function.

The session will elaborate on:
  • •  Minimum 5 key insights / learnings about content marketing to kids covering
  • •  Why should marketers create content for kids
  • •  How to create content for kids
  • •  How to use content as a marketing medium to connect with kids, and parents.
  • •  Storytelling, music, case studies…it's all going to happen at 'Panchamantra'.


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Payal Shah Karwa

Founder, Content Director

The Word Jockey Creative Content Studio

Garima Sharma

VP - Content & Product

(Scatter) Spiral Content Solutions Pvt. Ltd.



With over a decade of experience, most of which has been in core content marketing, Garima Sharma has been associated with some of the most reputable publications in India, specialising in creating and growing dedicated content marketing verticals.
In her current role as a Founding Member of Scatter, India's 1st Content Marketplace, Garima evangelises content marketing and is responsible for managing 100+ brands and development of SaaS products. She is a master storyteller, and has conducted content marketing workshops for some of the country's largest brands across industry verticals such as BFSI, Personal Technology and Healthcare. She has led innovation for more than 5 SaaS Content Marketing products, including Scatter Recommends, the world's 1st fully-automated talking tool.
Before Scatter, she was at moneycontrol.com and Sify.com where she led a team of strategists and content creators to achieve content marketing success for brands such as GE, Bajaj Allianz, and UTC. She also managed branded content destinations such as Bebeautiful.in and saffolalife.com An avid reader and traveller, Garima is on a quest to re-introduce brands to user-first content that engages, entertains and entices.



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Garima Sharma

VP - Content & Product

(Scatter) Spiral Content Solutions Pvt. Ltd.



Preeti Hoon

Anchor/Mediaperson/Blogger

Gorgeous Wanderer (dot) com



Preeti has a decade of an experience in mainstream Indian media. She's the creator of India's first candid CXO talk show 'DB Spotlight With Preeti Hoon' and has won Kerala Blog Express, an international blogging contest by Kerala Tourism, as the top Indian winner. She is presently soul interviewing CXOs, path-breakers, changemakers, leaders for her exclusive section 'In The Lounge With Preeti Hoon' for The CEO Magazine and also blogging on gorgeouswanderer.com. She's also TV/Events anchor, dogs and underdogs supporter, 5-time half marathon finisher who is inspired by Oprah Winfrey and on a quest to give India its own.



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Preeti Hoon

Anchor/Mediaperson/Blogger

Gorgeous Wanderer (dot) com

Vishal Purohit

Founder & Managing Partner

Cheese & Crackers



With over 15 years of experience spanning advertising and marketing, I have worked on brands like Tata Indicom , Tata Walky, Tata Docomo and Club Mahindra on the marketing side in addition to handling brands like Tata Mututal Fund, IDBI, Bajaj Consumer Care and Tata Sons, when in advertising.
Kicked off my entrepreneurial journey seven months back by setting up a content production house, I have created video, still and other social media content for brands like Club Mahindra, Killer Time Wear, Eskay Resorts, Orbango Juice and IIFL Wealth to name a few. I firmly believe social media has changed the rules of the game and we are in the midst of a content marketing revolution. Brands need to unlearn and align themselves to the new media reality that exists today.



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Vishal Purohit

Founder & Managing Partner

Cheese & Crackers

Ankit Verma

Head of Content & Social Media

Tyremarket.com



Ankit Verma has been the Head of Content & Social Media for Tyremarket.com since 2016. He leads a team responsible for developing tyre & automotive specific content, and suggests constant improvements to the overall content strategy of the company. He takes care of the social media marketing for the organization and is also involved in strategizing and writing video scripts for explainer videos and viral videos of the company products. Verma's additional responsibilities include strategizing and developing creatives for the company ads.

Prior to joining Tyremarket.com, he was a content manager for an Indian automotive portal, CarDekho.com where he was responsible for managing the content of the website and its app. Previously, he was a senior content developer for another Indian automotive portal, Autoportal.com, and a freelance reviews editor at CarKhabri.com.



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Ankit Verma

Head of Content & Social Media

Tyremarket.com