Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. He has been working for and awarded by MICROSOFT, ORACLE, AL HABTOOR, major banks, event companies and digital marketing agencies. He has been launching events, concerts, companies, services and products, and has so far trained almost 4000 marketing managers in the GCC region, from the largest organizations, including Jumeirah Burj Al Arab hotel, Armani, Mobily, Huawei... "I believe every company needs to be literate in Digital Marketing to succeed nowadays" - Eng.Christian Farioli

Topic:- The Art of Digital Marketing "Made in Italy"

This session will uncover how small companies, thanks to the right Digital Mix, are becoming big in few years and are competing with the most established brands.

The keypoints to be covered in this presentation would be:
• Live Numbers and latest Digital Trends
• Digital Marketing Strategy for everyone: The W.A.L.T.$ System
• Secrets from the brands "Made in Italy"


Kandas Camara is the Head of the Digital Bank at the United Bank for Africa for French-speaking countries. Originally from Guinea (Guinea Conakry), he holds a Master's Degree in Statistics and Business Intelligence from Paul Sabatier University of Toulouse, France. Kandas joined the UBA Group in September 2009 after a short stay in Ecobank Guinea where this computer-savvy addict implemented several solutions and automated most manual processes. As Head of Electronic Banking at UBA Guinea, he launched a number of innovative products, including the first internet banking solution enabling customers to view accounts and conduct online transactions in real time. Its success leaded to his redeployment to the headquarters of the Group to ensure coordination in terms of sales and support of electronic payments and collection products for all African subsidiaries except Nigeria. This has led to the obtaining of large markets deals in several countries. In August 2015, Kandas was entrusted with the management of the Digital Bank for French-speaking countries and is therefore in charge of all electronic and digital products. As a result of his redeployment to the Group in November 2012, the performance of all the subsidiaries in Africa was multiplied by 5. He received several letters of congratulations from the UBA Group Management.

Topic:- How to efficiently achieve Digital Engagement

Digital engagement is a combination of various means to engage customer. This can be social media, or simply customer service, or blogging, or marketing or getting customer feedback via digital tools. This presentation will show how to better engage the customers depending on the segment they belong to.


Aksh Chhetija is a Web Monetization Expert who Co-Founded Adsolut Media after being in the Digital Industry for more than 4 years. In this span of time, Aksh has helped numerous Digital Publishing/Media Companies build their revenues online by different ways/strategies which involve Online Advertising (Banner/Native/Rich Media/Video/In-App). Companies like Glamsham (Biggest& Oldest Bollywood Portal), Games2win (India's most preferred Gaming/Cricket App) are some of the examples of our Clientele. Apart from this, Aksh is also a Startup Blogger covering startups/women entrepreneurs of the country and promoting their business.

Topic:- Maximize Monetisation

The presentation will include hardships of the publisher in the everchanging digital industry. How publishers can outsource monetisation to agencies/networks and focus more on Content (The heart of Digital). Media/Streaming Publishers spending huge amounts to get their users subscribed (Good or Bad strategy ?).

The keypoints to be covered in this presentation would be:
• Understanding Advertising Ecosystem better and focus on which areas will help the Publishers
• How Maximum Monetisation can be achieved
• Indian Publishers Compared to the Publishers of the West (Audience, monetisation strategies, technologies, subscriptions)
   case studies.


Dipa Dubhashi heads product management at Sigmoid, a leading big data analytics company. His prior experience includes consulting with ZS Associates, one of the world's foremost sales and marketing consultancies and founding a luxury fashion e-commerce venture. He advises several start-ups as well as Fortune 500 companies about architecting and implementing their next-generation big data solutions to drive better business outcomes. Dipa has authored several books and courses on big data technologies and is a regular speaker at meetups and conferences all around the world.



Gaurav Malhotra is a cross-disciplinary creative director & results-oriented entrepreneur with over a decade of experience in animation industry. He began his career as an Animator with UTV, followed by a 2 year stint in PRANA STUDIOS where he worked on multiple projects of international repute like Planes, Tinker Bell. Before starting up his own venture ARTHA Animation in 2013, he also served as "Vertical Head – Animation" at EPIC Studios which enriched his understanding of the animation production process and shaped up his multi-dimensional perspective of this industry.
His personality is a unique blend of creative leadership and strategic thinking which helped his current venture ARTHA to remain independent and at the forefront of the Industry while delivering multiple commercial projects and short films, he is also inclined towards social and awareness films about EBOLA Virus and Solar Campaign promoting solar lights with world known media socialist "Mr. Firdaus Kharas" for UNICEF. Apart from this he was also volunteered to create a film based on the Red FM campaign of Home for the elderly.
On top of producing original ideas, his company has an impeccable track record of handling and executing international projects in different genres, one of the recent project being Jaan-e-Jigar (Raj Mahal Theatre) at "Dubai Parks & Resorts". Under his leadership and talent for finding creative solutions to problems and delivering award-winning work, ARTHA has garnered several awards and nominations. The work has been nominated for BEST SHORT FILM Category in the prestigious FICCI BAF AWARDS and has won twice the BEST AD FILM AWARD in the prestigious "INTERNATIONAL FILM FESTIVAL CHANDIGARH". As a distinguished speaker he has given lectures and presentations at many events and institutions within India for "Aptech" and as a custodian of this company he takes all responsibility in nurturing ideas right from their conception to the glorious finale, pulling out all stops to ensure a quality of world class production..


Serial Entrepreneur, Digital Media Enthusiast, StartUp Ecosystem Catalyst, Technology frenzy, eCommerce Change Proctor. Native Content Marketing Fanatic!

Topic:- Native Content Marketing and its Impact!

  • How Content Marketing is changing the way Brands are engaging with its audience
  • Native Content Marketing and its Impact; from Jagore to Zidd Karo Duniya Badlo.
  • Content and Context the two buzz words that cannot be ignored.
The audience can expect on how to bring Nativeness and yet remain relatable while doing Content Marketing. Why and how to create relatable content to bring impact.


Arpit Jain is the co-founder and CEO of GreedyGame, an in-game native advertising platform. He is an alumnus of IIT Ropar and has previously worked with PayPal Innovation Labs. Arpit has also led several social entrepreneurship projects such as LabourChowk and FarmFresh, before starting GreedyGame.

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