Rajesh Srinivasan

Author of the Book - Marketing Success Formula
Founder - Strategic Marketing Consulting

Topic: “Media-centric Strategy - How & why brands need to think like a media company?”

Rajesh Srinivasan is a Marketing strategist and Author of the book - Marketing Success Formula. He has been hired by companies like Ajinomoto, Venus Electricals and VKC Group to coach their management team on Business Growth Strategy. He is the Guest lecturer for various B-Schools like IIM-Trichy, National Institute of Fashion Technology and also actively speaks in various Management conclaves. Rajesh is an alumnus of Indian Institute of Management - Lucknow.

Topic:- Media-centric Strategy - How & why brands need to think like a media company?

Conventional mass media has been slowly losing its effectiveness in terms of influencing the consumers’ perception because of the communication clutter and its interruptive nature. Today every consumer owns a piece of media in the form of a Facebook, Instagram and Linkedin pages. They actively participate in all the conversations – be it politics, sub-cultures, lifestyle trends, social issues etc., This is a golden opportunity for the brands. But they are yet to fully grasp this new media landscape and finding it difficult to gain attention and influence their audience.

The presentation will help the audience on:

• How to think like a media company, create and distribute content which evokes conversation around the brand.
• Why conventional brand advertising don’t work in social media and what type of content really works? (with case study)
• Power of user-generated content to build more social proof.