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Role Player 2022

Khalid Ahmed

Chief Manager - Brand (Lubes)
Bharat Petroleum Corporation Ltd.

A marketing maverick deft at understanding consumer insights for brand sustainability, Khalid Ahmed boldly chose to pursue his passion for Brand development while continuing to work with BPCL. His experience across business functions; helped him to create winning strategies encompassing all dimensions of a sustainable business.

As the Brand custodianof MAK Lubricants, Khalid ushered in the highly acclaimed new pack design, winning the prestigious SIES award in 2019; alongwith a Digital Engagement strategy. His category-centricapproachfor influencer enrollment led to innovative on-ground campaigns and countrywide access to rural markets. The "Quick Oil Change"campaign driven by the consumer mindset of value-added services became an industry benchmark.

Khalid is active in various forums and speaks passionately onBrand Perception, Brand Strategies, Brand Personality, and the Importance of Brand saliency.