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Role Player 2022

Riddhi Adlakha

Global Head Digital Marketing
Tata Consultancy Services

Global Head Digital Marketing is leading Transformation and Innovation programs in TCS. She has been instrumental in the $1.4 billion growth in TCS's brand value. Through her experience she has crafted Search & Social media strategies which has led to a transformation journey of how Retailers, FMCG's, Travel, Transport and Hospitality industries operate today.

Through centrally driving fast decision-making process and propelling the change, her "Digital first" approach is a combination of keeping the customer at center and the use of digital technology to reimagine the outcomes that matter. With 'customer focused' strategy, superior execution, investments in building newer capabilities and sustained focus on research and innovation over the last decade, she has positioned the team to capitalize on the multi-year technology transformation opportunities that lie ahead. A firm believer in the power of storytelling, Riddhi believes TCS ' journey needs to be told vigorously and effectively.