Stu Lloyd

Chief Hothead, Hotheads Innovation, and Chief Storyteller
CatMatDog

Topic: “50 Shades of Corporate - Why Radically Human brands resonate more in an age of high-tech marketing.”

Stu is a ‘slash’ guy - former award winning advertising creative director/ TEDx MC and speaker coach/ business creativity expert / Author and storyteller.
Stu comes from a psychology background, with additional certifications in neuroscience and numero-marketing. He has lived at the intersection of creativity and commerce for 30 years, most of that in Asia. With a passion in the science of engagement, The Telegraph newspaper in the UK described him as ‘The Perfect Storyteller!’

Take Away :

The neuroscience of why Resonance is more important than Reach.

Examples of brands creating humanity and love: including Lush, Toms, Red Bull, Nando’s, etc.

The 5-step ‘VOICE’ process to find and create a radically positioning and tone for your brand.