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Role Player

Stu Lloyd

Chief Hothead, Hotheads Innovation, and Chief Storyteller

Topic: “50 Shades of Corporate - Why Radically Human brands resonate more in an age of high-tech marketing.”

Stu is a ‘slash’ guy - former award winning advertising creative director/ TEDx MC and speaker coach/ business creativity expert / Author and storyteller.
Stu comes from a psychology background, with additional certifications in neuroscience and numero-marketing. He has lived at the intersection of creativity and commerce for 30 years, most of that in Asia. With a passion in the science of engagement, The Telegraph newspaper in the UK described him as ‘The Perfect Storyteller!’

Take Away :

  • The neuroscience of why Resonance is more important than Reach.
  • Examples of brands creating humanity and love: including Lush, Toms, Red Bull, Nando’s, etc.
  • The 5-step ‘VOICE’ process to find and create a radically positioning and tone for your brand.