Founder of Qualisys, a research boutique since 1997 Worked on both the client (GPI) as well as the agency side (IMRB International)
In 1992, the Indian economy was opening up with new categories like telecom, DTH, convenience products, fast-foods entering our country. She has been part of their journey helping companies launch, develop and capture the markets through strategic initiatives. Trained in both quantitative and qualitative research.
Connecting with people, a high degree of involvement, understanding the strategic imperatives involved and getting into the thick of things are her personal traits. A guest faculty at IIM Lucknow, part of the research team at Centre for marketing in emerging economies, co-authored a book on Lucknow food habits, with IIML