Ina has over 15 years of rich Market Research & Analytics Experience across APAC and Indian market.
She specializes in Brand Assessment, New Product Development / Line Extensions, Pricing and Customer Experience (Churn, Satisfaction, Acquisition, and Loyalty) across CPG, Retail, Telecom, Media, Durables and Automotive sectors.
In her present role at Absolutdata, Ina is responsible for mentoring strategic projects, building client relationships and managing a business line.
During the tenure of her career she has worked with leading research firms such as Nielsen and IMRB.
Ina has a Masters degree in Management Studies from Institute of Management Technology, Ghaziabad.