Payal Shah is an amateur painter, a brand strategist and a professional pajama collector. Heading the Creative & Market Intelligence at Happy Thinking People-Asia Pacific, she believes in innovating via human centric design & harnessing behavioral data in order to amplify brand growth and leverage cultural assets.
She specializes in Consumer Insights & Brand Strategy focusing on building intelligence within the organization. She has worked globally across several categories including FMCG, fashion & retail. Few of her clients include Pernod Ricard, Colgate Palmolive, and Unilever, to name a few.
A strong believer in side projects, she is the Organizer of CreativeMornings Mumbai Chapter and a Brand Strategy Mentor at Ecole Intuit Lab, Mumbai.