With over 13 years of experience, I enjoy art of story-telling using data. Nielsen, Tata, Jet Airways, IMRB and Myntra have given me opportunity to hone this skill and grow into a fine consultant generating insights and implications from data.
At Myntra, I am expanding my work profile into branding and digital marketing. Successful executed insights driven campaigns like "House of International brand", "Try Myntra, you'll love it" and "Myntra EORS". I actively utilise benefits of social media to track SOV and sentiment analysis across forums, microblogs using NLP. I am transforming/institutionalising Research and Insights function- internal and external to Myntra ecosystem.
At IMRB International, (A WPP group company), I was managing P&L for South/West. I pitched, won clients like Idea Cellular, Vodafone, Tata Steel, Nissan, Sab Miller, Lifestyle, Reliance Retail. Nominated for leadership role and mentored by industry experts.
"In God I believe, for everything else bring data". I am trained kathak dancer, with keen interest in history, civilizations and culture. I love to read, teach, travel.