With over 20 years of marketing and branding experience in India & China, Sandeep brings the Asian perspective to his work. He is the Country Head - India for MMR Worldwide.
He has worked across a wide spectrum of industries, covering FMCG, telecom, services, consumers durable, finance and media.
He has worked previously with IMS, TNS, Lowe, IMRB, Nielsen and Millward Brown. His area of interests are sensory, digital, branding, brand tracking, brand equity and segmentation.
He was Digital Lead for India for TNS and was part of the AP Digital board for TNS.
He has extensive experience in working on various multivariate techniques like cluster, latent class segmentation, conjoint and brand equity modelling.
He is a visiting faculty at Great Lakes Institute, Indian Institute of Management at Indore, Lucknow & Kozhikode in India. He has been taking full courses on Brand Management, Advertising & Advanced Market Research.
In his spare time, Sandeep is an avid reader and a fan of Manchester United. He also writes articles in magazines and is working on a book relating to branding.