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Sharmila Das
 
 
Sharmila Das
Chairwoman & Founder Director
Purple Audacity Research & Innovation Pvt Ltd
 

Sharmila Das is the Founder Director at Purple Audacity and has nearly three decades of experience in the research industry. Prior to starting Purple Audacity, she had led the qualitative function for north and south zones of India for the specialist qualitative unit of IMRB international. She has been instrumental in adapting anthropological approaches such as ethnography, and participatory research to suit the requirements of the professional market research industry. Sharmila today is a much recognized name not only in the world of Market Research but also in the entire corporate sphere. When she is not racking her brains over research findings and analysis she likes to soak up the cultural activities happening around the city- be it theatres or heritage walks. Finding patterns in the seemingly diverse seems to be something Sharmila does effortlessly.

 
 
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