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Siamack Salari
Vishikh Talwar
Alexander Wheatley
Himanshu Vashsithha
Alexander Wheatley
Innovation Researcher
Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He is a member ofLightspeed's multi award winning'QuestionArts' Innovation department. Applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis. From respondent engagement to sentiment analytics, Alex and the Innovation department's research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty; Alex and the team make full use of the wealth of data and resources at his department's disposal to facilitate pioneering research. In 2016 Alex was awarded the ESOMAR Corporate Young Professional Award for his research into political poling.

Topic:- Understanding the culture of decisions – using a more open approach to survey design to understand how Indian consumers' decision making differs to other nations.

Overview:- Over the last 5 years Lightspeed have been looking at how you can use open ended question to better understand how people make decision.

Part of this research included working with Netquest to invite 7,000 consumers across 7 different countries to talk about how they make shopping decisions, in a unique experiment to map out the language of shopping across category and culture.

This presentation will look at the results in India, and tell you what they did and what they learnt about the culture of the decision making process across the world.

Take always:
  • Qualitative approaches to quantitative surveys
  • Understanding consumer decision making
  • Placing Indian consumers in a global context
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