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Himanshu Vashsithha
Himanshu Vashsithha
Chief Executive Officer
SixthFactor consultancy
Market researcher with two decades of experience in shaping marketing strategy of global brands. He has with a master's degree in Communication from MICA, India. In his previous avatar, he was MD, Nielsen Middle East And Africa. He is currently CEO of SixthFactor consultancy, a new age market research firm providing clarity to clients for profitable decision making. With over a decade in the region of C'suite discussion with clients in Fortune 500 companies like P&G, Levers, Mars, Nestle, Pepsi, GM, Visa and with local giants such as Almarai, Emaar, Etisalat, dU, Saudi Telecom, Al Jazeera as well as leading government bodies like Prime Ministers Office, Saudi Tourism, RTA, Ministry Of Economy (UAE), pointed to the need to make research actionable which can help clients achieve their objectives. This has led to him following his passion to move consumer insights to the next level using market research, advance analytics cognitive psychology, behaviour economics, neuroscience and new technologies available. Today he works with clients supported by a panel of global experts in these fields to enable real change. A 'thought leader' who speaks and presents regularly in global and regional conferences and contributes to newspapers, periodicals and magazines within the marketing field. He has been on the board of numerous councils and organisation such as Retail ME awards, SuperBrands Council, Asian Brand Council, Gemas Awards ME. An entrepreneur, ready to take on any challenge, guided by an unprecedented quest for knowledge, eager to provide research with a fresh perspective whilst constantly trying to find meaning in consumer choices Always interested in innovation and new ideas, his passion being behavioral economics and Neuromarketing. Himanshu is someone who thrives on challenges and adventure. A happy-go lucky person who is into sport and nature adventures.
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