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Vineet Trakroo


Chief Executive Officer
Evolution Strategy Advisors LLP


Vineet is a consumer marketing strategist, a business diagnostician and a business transformation specialist who has evolved a number of brands and businesses in India. He is an expert in driving strategy, improving profits & sales, turning around companies as well as developing new products, brands and businesses. He has over 29 years ran organisations and consulted business leaders.
Vineet has worked across consumer goods industries including fmcg, pharmaceuticals, durables and automobiles.

Education
Vineet is an Electrical and Electronics Engineer from Manipal Institute of Technology, Manipal and an MBA from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.

Professional background
After 23 years in corporate as CMO, Usha International, V.P. Marketing for CavinKare, Pidilite and Business head with Beiersdorf India, in 2013 Vineet turned an entrepreneur.

He started a consulting organisation, Evolution Strategy Advisors LLP which specializes in scaling up consumer businesses. He has pioneered a unique martech based solutions for improving business results through business diagnostics and transformation. His clients are: Pepsi, Tata Motors, Mahindra, Pfizer, Abbott, Saint Gobain, Murugappa Group, Kokuyo Camlin, Piramals etc. He is from Mumbai but now lives in Gurgaon with his wife and two daughters