Founder (Fourth Dimension Experience)
Co-Founder, Director (Future Fit)
An Ex-student of DPS RK Puram, N.Delhi, she is a graduate from Lady Shri Ram
College with Hons. In English in 1994 and went on to study for an MBA in
Marketing, class of 1996 at FORE School of Management, N. Delhi.
She possesses over 22 years of work experience in large MNC organizations like
Hindustan Unilever Ltd, Dabur India, Philips Electronics and Avon Cosmetics in
the area of skincare, personal- care, nutrition and healthcare; she led HUL’s first
foray into healthcare with the launch of brand AYUSH in 2002 – a multi- category
Ayurvedic brand which is now being relaunched in the marketplace; with Philips
as category leader for home appliances she pioneered the health & nutrition
positioning in the kitchen appliances domain; her last corporate assignment was
as Chief Marketing Officer leading turn-around of the business at Vishal Mega
Mart as part of the leadership team of the American PE firm, TPG. Her diverse
experience across sales, marketing and brand strategy has given her robust
understanding of Indian consumers across industry segments, demographics and
geographies.
Bringing this expertise onboard, she leads her Brand Strategy Consulting firm
Fourth Dimension Experience Inc. to support organizations and brands with
their requirements of crafting content driven brand strategy based on persuasive
and compelling insights. She has worked on Strategic Marketing and Brand
Building assignment for numerous start-ups as well as large organizations like
Philips, Marico and XSEED Education. She is currently engaged in the capacity of
Consulting CMO for an innovative US based Retail Technology firm – ISS Retail, a
sister concern of E3 Retail, making a foray into India.
An erstwhile active sportsperson (played Badminton at the National level), she is
a hobby cyclist today. An innovation enthusiast, she truly believes an integrated
approach to fitness in early childhood can help achieve healthier, happier
lifestyle in future! Towards achieving this vision of helping parents and schools
meet fitness & health goals for their children, she has co-founded Future Fit LLP,
India’s largest private Gymnastics Academy for children, where she leads
business development and brand building to drive scale and profitability for this
venture. https://in.linkedin.com/in/vitikasbanerjee