Ashish Sahni

Ashish Sahni is responsible for Digital Marketing initiatives for PCA Motors Pvt Ltd in India. Prior to joining PCA Motors, he led Digital Marketing function for TATA Motors passenger vehicle division where he was instrumental in creating Digital centre of excellence in the organization. Also during his tenure, TATA Motors created online booking car portal & best in class social command centre. He has 18 years of rich experience in the Digital domain across five industries i.e. Media, General Insurance, Health Insurance, Travel & Auto industry. He has championed “ROI’ lead approach to marketing communication be it on online, telecalling by linking marketing spends to customer response. He brings a strong business orientation to his work and believes in differentiation through innovation.

 

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