Mr. Avinash Pandey is a well-known voice in the advertising and broadcast industry of India who has over two decades of experience in News Media, advertising, sales, distribution, marketing, and content creation. He has been with the ABP group since 2005, guiding the growth of organization and playing a key role in the expansion of the network's reach over the past decade. As COO of ABP News Network, he has steered transformation of Star News to ABP news in 2012, along with the rebranding and repositioning in 2017. Under his able guidance, ABP News Network today enjoys market leadership in advertising revenue coupled with reach in key geographies, demographics, and time slots, and reaches more than 150 million viewers in India and across the globe every week. He is an apt example of a true business leader who can persevere any challenge.
In addition to his leadership role at ABP, He has been a member of Credit Control in Indian Broadcasting Federation for the past 15 years. Besides serving on the board of News Broadcasters Association of India, he has also served on the board of International Advertising Association - India Chapter for over 7 years where has judged numerous awards in the field of advertising, marketing & communication. He was also manifested with the role of holding the Jury Chair of TV awards at Goa Fest.
A post graduate with a degree in Modern Indian History coupled with Advanced Management Program at Harvard Business School, Mr. Pandey is more than just the head of the horde. He is someone whom people turn to seek for advice and answers, someone whom people look up to and are in awe of, someone who instills confidence and trust among his people. He is a visionary and has strength of conviction that automatically drives people to follow him. He inspires people to strive for their dreams and meet their aspirations. He is a simple man of humble lineage but an exemplary leader who leaves an indelible impression in minds of people.
Constantinos Pantidos leads BRAND AVIATORS™ helping clients around the world such as Coca-Cola, Unilever, J&J, Heineken, L'Oréal, Lilly, PMI, Hyundai build brands that activate the very forces of life. He also teaches on strategic marketing, consumer behaviour and consumer research.
Topic: Living Brands: How biology and neuroscience shape consumer behaviour and brand desirability
Overview: Short summary of content to be delivered :- Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved dispositions that have helped us survive and thrive. This speech introduces novel neurobiological pathways into the heart of brand strategy allowing for the generation of unexpected, yet profound ideas for brand positioning, communication, and creative development.
How to identify white space opportunities in oversaturated markets
How to build brands that connect with consumer at a profound human level
How to create seminal ideas for brand positioning, communication and creative development
Barbara Ximenez is co-founder and CEO of Shutta, a nifty mobile photo-video app designed around user interaction. Free for users to download, and without any in-feed advertising, Shutta instead offers brands a range of missions, each designed to provide a distinct level of engagement. From traditional photo missions to mini-games and treasure hunts around the city, Shutta Missions empower communities to interact with brands in a unique way.
Topic: Social and the future of commerce
Overview: In a world that is mobile, social, and digital, with information going around the world at the speed of light the most successful brands will look beyond commercial data and incorporate more valuable sources into their decision-making process. Come learn how the world’s largest, living-and-breathing Big Data Project, social media will be the data source that will make or break brands of today, and those yet to come.
Social is as old as commerce: how non-transactional data provides invaluable insight
Leveraging the world’s largest, living-and-breathing Big Data Project
No data set is too small to analyse: utilising social media to test assumptions
Ed has devoted almost 30 years to mentoring and advising business of all sizes. His focus is on business, marketing and sales strategy. He is a writer with a regular column for Entrepreneur magazine and is profiled in The Legacy Project. He is a popular speaker and workshop facilitator on marketing and sales topics.
Topic: The future is not where you think it will be. Effective marketing in an uncertain world
Overview: This presentation focuses on the difficulty of implementing marketing strategy in a world where even the short term future is unpredictable. Ed suggests how organisations can manage and thrive despite markets changing under the influence of disruptive technologies, uncertain economic conditions and incredibly rapid change in communication opportunities. The speech shows how marketers can develop and implement marketing strategy despite market dynamics and customer needs moving in different and unpredictable directions and velocities.
An uncertain future is not an excuse to fear, this is a time to be more competitive
Flexibility and agility are vital, but are difficult to build into organisations
Change becomes a friend not an enemy
Using her insightful experiences in marketing communications, special events, creative education and executive coaching, Apple Allison delivers result-oriented innovations for independent homegrown brands in Southeast Asia.
She has been commissioned as one of Goodwill Young Ambassadors for Japan-ASEAN, an advocate of Sustainable Goals and a member of the prestigious Markrprof Young Marketing Leaders. United World Tourism Organization (UNWTO) featured her as one of the young women in tourism for advancing industry with the use of technology and optimistic thought-leadership.
Her marketing professional experience includes coaching homegrown brands like the multi-awarded Avenue Plaza Hotel, Pescadores Seaview Suites, BeTourist Malaysia, Kessler’s and international brands like Southeast Asia Heritage, Havaianas and SocialEnterprise.Today. Her expressive influence as an inspiring storyteller of SoleSearchingSoul.com and digital engager of #TAAPclub sparks social energizing actions in her community. She co-founded #BicolBloggers group as part of her online and offline meaningful engagements. This 2018, she also spearheaded the #YCCShareResponsibly movement which aims to equip the youth with digital skills in content creation and responsible blogging for Sustainable Tourism and SDGs.
An alumna of Asian Institute of Management School of Executive Education on Designing and Developing Sustainable Tourism and Bachelor of Arts in Communication of Ateneo de Naga University Philippines, she’s currently semi-based in Malaysia where she focuses on empowering ASEAN tourism-related enterprises and local communities through marketing, technology, and human capacity building. She has National Certificates on Tourism Promotions (II) and Events Management Services (NCIII) as well as a Certified Blog and Social Media Entrepreneur, Certified Branding and Influencer Marketing Specialist, and Certified Digital Marketer.
Apple Allison attended the Competitive Strategy MBA session at the Asia School of Business in partnership with MIT. Her most recent international Continuing Professional Development activities include Positive Psychology and master classes on Human Design Thinking, Influencers Marketing, Disruptive Entrepreneurship, User Journey Mapping, Surviving the Digital Tsunami, Lean Innovation Framework and Innovation Catalyst Application under the MAGIC Academy of the Malaysian Global Innovation and Creativity Centre in Cyberjaya, a global tech hub in Asia.
She had been awarded as one of the Top 25 Marketing Management Trainees of the Philippines, one of the top 10 finalists for Singapore’s start-up Honestbee World’s Coolest Job as well as was shortlisted by TravelBook as one of the Chosen Juans for the Juanderlust competition. She had been recognized as one of the most influential bloggers and community leaders.
As an inclusive growth advocate, Apple Allison perseveres in pursuing her purposeful passion projects which aim to assist MSMEs and social enterprises in Asia to have a stronger brand presence online and create a greater sustainable impact offline.
Topic: BE ME in Marketing 4.0 : Raising the Value of "ME" in Branding & Experience
Overview Summery:- This topic will explore the changing roles and responsibilities of marketers in the modern economy. It will also shed some insights into some of burning questions like How Brands and Companies can go beyond Advertising to reach their target? Why is it important to apply Development Communication and Positive Psychology principles in your strategic marketing plan? In this highly connected world, how can you make an impact in your industry?
Explore the importance of "Emotional Branding”.
Branded Customer Experience that leads to Prosperity.
Sustaining your Marketing Campaign and Practical Tips to win your "Share of Heart”.
Dhamitha Pathirana is attached to Hayleys Advantis Limited as a Deputy General Manager and played an instrumental role in transforming the vision led organization to a purpose led organization. Before joining Advantis he was heading local sales and marketing at Dankotuwa Porcelain PLC which is a leading table ware manufacturer and exporter. He has also worked for Odel PLC which is a leading fashion retailer in Sri Lanka and has overlooked loyalty and customer service during his tenure. He is also a part time lecturer in Marketing and Management.
He is a Chartered Marketer and a Member of CIM (UK), a life member of the Sri Lanka Institute of Marketing, Certified Professional Marketer (Asia Pacific), Associate Member of the Australian Marketing Association and holds a MBA from the University of Southern Queensland Australia.
Topic: CREATING PEOPLE CENTRIC ORGANIZATIONS IN THE AGE OF DISRUPTION
1.0 Surviving in the age of disruption?
To thrive in the age of disruption, organizations should reinforce the following elements
1.1 Creating an Innovative Mindset not an Agile Mindset
This requires the organization to redefine the Core of their business, Business Processes, Marketing Mix, Organization structures etc.
Technology does not innovate. But People do. We will be discussing the Innovation Value chain and the role played by people in the Innovation value chain followed by examples of companies that redefined their core in the journey of disruption
1.2 Redefine success by moving beyond the profit principal
This involves inspiring individuals with a sense of purpose. Purpose is important because of two things
Our Employees increasingly value working for Purpose driven organizations
Our Customers increasingly value buying from Purpose driven organizations
1.3 Converting the purpose and values in to actionable behavior
Many organizations fail due to gaps in converting the purpose and values in to behavior. Your brand promise cannot be delivered unless the promise is converted to actual behavior.
Eg. United Airlines
1.4 Go Back to Basics in managing customer experience
We talk a lot on buzzwords and are not paying enough attention on basics. Product reviews are dependent on actual customer experience and therefore organizations should ensure that the Marketing mix and the service delivery exceeds the Brand promise. This is even more important when 60% of the millennials are influenced by product reviews and 76% browse the internet before making either an online or offline purchasing decision.
2.0 – The importance of People in reinforcing the above elements.
This will be discussed along with the above four elements in detail with examples. Changing landscape of employees and the emergence of “Human Touch” as the differentiating factor will be discussed under the above 4 points
3.0 – Sri Lankan Case Studies
Success stories of how Sri Lankan companies redefined their core and create people centric organization
How to redefine the core of the organization to achieve transformational growth?
The importance of People centric organizations in achieving transformational growth. Why is it important?
What is “Purpose” and how can purpose help create this people centric organization?
Speaker is an award winning marketing and brand strategist who was among the worlds best 100 of marketers. He is a Futurists, A philosopher and a Game Theorist. He is a profound Author and a Co Author for many International marketing and branding books. His philosophy and finding of Travis Brandsology became the Asia’s 1st Branding philosophy which highlighted the Asian version of Branding, challenging the European contexts. 26 years of experience in marketing, branding and sales, speak is also know as a Business Turnaround specialist.
Topic: Asian Marketing strategies to challenge Global Marketing strategies.
OVERVIEW: This presentation will outline how Asian marketing strategies shaping up the consumer to re think of buying Global Brands. Asian brands like, TATA, Reliance, Idea, Godrej, Airtel,Parley, Maliban, Munchee, Starlight, Java Lounge and an online brand like Kapruka.lk caters to Asaians to Buy Local and be Local. This will show few case points how these major brands stopped the Global Brand Entries. The belief will be, Building a sustainable brands for future growth via Asian way of marketing will be the next emerging trend to challenge Global Giants.
India will be the next driver of the Asian Marketing strategies.
The crisis of the Western Economy while the Asia will record a boom (Future)
New emerging Marketing trends to challenge the European Theories.
Arun Cavale is the Regional Executive for Marketing and Strategy for IBM's Cloud and AI initiatives across Asean, and is based in Singapore. In this critical role, he provides marketing and strategy leadership to (a) integrate (b) go-to-market and (c) deliver growth across IBM's vast cloud and AI portfolio. With 20 years of experience across industries and geographies, he is a recognized technology marketer and a thought leader. Outside of work, Arun is also a sought-after public speaker, an international Badminton player and a 100% hands-on father to his pre-teen daughter.
Meilin is an accomplished 20-year marketing and business development professional who has worked for/with brands that included American Express, Visa Inc and Levi Strauss. In her current role at SGK Inc, a leading global brand development, activation and deployment company, she is responsible for growing the company’s Asian portfolio of clients and marketing its suite of brand performance solutions.
Over the past 15 years, Meilin has helped companies develop and connect integrated marketing and communications strategies to meet business objectives for growth and expansion across the APAC region. Meilin has also run her own consulting business that focused on helping start-up companies shape and build the foundations of their marketing and communications functions.
Aside from work, Meilin actively supports a local charity organization that aims to empower and transform the lives of underprivileged women through confidence-building, skills development and job placement. She has a BSc degree from the University of Kent in the UK as well as an Executive Programme certificate from INSEAD.
Topic: The New Rules of Brand Building
Overview : There's a new playbook for building brands in today's world and it's going to evolve even more as you move into tomorrow. From flexible brands that are held together by purpose, to sacrificing consistency for coherence, there are some interesting changes happening in the branding landscape. In this talk we'd like to share with you some perspectives from the boardroom to the showroom that will impact the future of brand building, using examples of brands like Facebook, GoJek, Zalora, London Symphony Orchestra, Absolut, Pizza Hut, Argos and many more.
Omer Wilson is Senior Director for Marketing across Asia Pacific for Digital Realty, based out of Singapore. Mr. Wilson joined Digital Realty in 2011 at the Company’s regional headquarters in London. Prior to joining Digital Realty, Omer was Head of Corporate Solutions Marketing for Jones Lang LaSalle across EMEA, based in London. In that role, Omer was responsible for leading the organisations go-to-market activities and driving the strategy for competitive bid responses. Omer has held a number of Marketing Management and Product Development roles within the IT, Consulting, Real Estate & Media industries. Trained originally as a Marketing Specialist by IBM Corporation with subsequent experience in company launch branding and development within PA Consulting Group’s ventures division in London. Mr. Wilson holds a Bachelor of Arts degree from the University of Kent at Canterbury and a Diploma in Marketing Management from Duke University’s Corporate curriculum. He is also an affiliate member of the Chartered Institute of Marketing in the UK and sits on the Data & Cloud Committee Board for SG Tech in Singapore.
With a background in finance and brand strategy, Elspeth is responsible for the brand valuations that comprise the BrandZ suite of rankings. As the most trusted brand equity platform worldwide, Elspeth has enjoyed working with organisations around the world on their brand and marketing strategy.
Elspeth is a respected brand expert worldwide and has had insights published in the Financial Times, Sky News, CNN Money, CNN Quest, Bloomberg, Marketing Week, Global Marketing Alliance, Campaign Asia, Business of Fashion etc. She has also spoken at Institute of Directors, the London Stock Exchange and the British Embassy in Beijing.
Topic: "Building a valuable brand in the era of AI, Alexa and Algorithms"
Overview: Artificial Intelligence plays an increasingly dominant role in our daily life. Online and voice commerce are transitioning consumers to passively selecting brands. In a world of key words, live streams and algorithms, should marketers forget long-term brand building? Join Elspeth and discover the indisputable value of long-term brand investment, and the key to building a strong brand in an increasingly digital world.
How much a strong brand is worth in shareholder returns, as proven by exclusive BrandZ analysis
The impact martech and algorithms have on brand building
What the strongest brands today have in common – and how you can learn from them
Nandita Verma is Vice President marketing for Global Upside, a leading professional services firm with operations in 100+ countries. She leads worldwide marketing, corporate communications and public relations for the company. Her team has pioneered Global Upside's transformation into an award-winning brand, which has firmly established itself as a leader in its space. Prior to Global Upside, Nandita held leadership roles in various Silicon Valley companies. Nandita’s mantra is to create conversations that keep organizations engaged with their people and build brands that contribute to the communities they are part off. She is also an avid writer and often writes for news publications.
She is the first communications professional in the country to become an ISO 31000 Crisis Management Practitioner, one of the only professionals ever to be accomplished in both marketing and crisis management.
Amor is the leading communications, marketing, and public relations forerunner in the digital transformation, blockchain, crypto currency and other emerging technologies and helps companies navigate through reputational, education and information gaps in any nascent technologies.
Currently she serves as the reputation surrogate chairman for PADCDI (Philippine Association For Digital Commerce and Decentralized Industries) and one of the founding officers of The Block Chain Association of the Philippines and Tech Up Pilipinas for which she is a founding member. Her current missions include building a comprehensive commercial brand for the Philippines and helping the country understand and embrace Internet 3.0. She recently led the Philippine Delegation in the DLD Innovation Festival held in Tel Aviv, Israel last Sept 1-10. Amor is known for building strategic partnerships between legacy corporations, cutting edge technologies, investors and industry players.
Mumbai-based Garth Viegas is the Director of Insights at TATA Global Beverages. In this role, Garth is responsible for developing insights to bring the company’s strategic vision to life. This involves providing insights to drive strategy, communication, innovation and measurement.
Garth has over 20 years of marketing research experience having worked in US, Canada, Singapore, UK and India - with blue chip companies such as Kraft, MasterCard, SABMiller and Tata Global Beverages. His expertise include spanning areas such as strategy, product development, advertising, modeling and analytics. In addition, to understanding consumer behavior across the world, Garth enjoys participating in marathons – also, across the world.
He holds a Bachelor’s degree in Economics from St. Xavier’s College, University of Bombay and a Master’s degree in Advertising Research from Marquette University, Wisconsin.
Dheeraj is the Chief Strategy Officer at Leo Burnett, South Asia. He is the author of two bestsellers on the Indian consumer market. His latest release, India Reloaded – Inside the Resurgent Indian Consumer Market is published by Westland in India and Palgrave, internationally. His previous book, Consumer India – Inside the Indian Mind and Wallet, published by John Wiley & Sons, is a recommended read at Wharton Business School’s course on emerging markets.
Dheeraj has led his teams to win over 50 effectiveness awards including a gold for effectiveness at CannesLions 2017 and a Grand Effie at India Effies 2017. He has also won the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. Dheeraj is a three times winner of the Atticus Awards (WPP’s award for best published thinking). Dheeraj was on AdAge’s (India) list of Ad People of the Year, 2015. He was amongst the top 40 advertising and marketing professionals in Asia Pacific in Campaign Asia’s top 40 under 40 list for 2014.
Dheeraj has spoken at the Cannes Lions Festival of Advertising; the Next 4 Billion Conference, Denmark; Harvard India Conference, Boston andthe Asian Marketing Effectiveness Festival amongst other platforms.
Juhie Gorwara is a dynamic and talented marketing expert who has been helping global companies evolve their strategies in marketing, brand and reputation management, corporate communications and events for 16+ years.
At Aricent, Juhie manages the global marketing portfolio including brand, demand generation, digital marketing, internal and external communications strategy, press and analyst relations, events, executive communications and crisis management. She also specializes in areas such as program management, creative direction, change management, corporate social responsibility, and mergers and acquisitions.
Prior to joining Aricent, Juhie has led corporate communications for IBM Global Process Services in India/ South Asia. She has also worked with Avaya, where she managed marketing communication across India and APAC. At Yahoo!, she led industry relations, events and communications for India.
Juhie has a degree in Marketing Management from The London School of Economics and Political Science (LSE) and a Master’s degree in Mass Communication from Delhi University.
Ameen Haque is the founder of Storywallahs and a story coach. He has helped business leaders, scientists, entrepreneurs and teachers tell their stories better. Starting at Ogilvy, Ameen has worked for over 20 years in Advertising, Marketing and Brand Strategy Consulting in a range of firms like McCann-Erickson, Madura Garments, Ogilvy and Futurebrands. His work in consulting, advertising and theatre has helped him understand human nature and how to influence it. Ameen loves telling stories to children and playing Table Tennis.
Topic: "The art and science of marketing storytelling"
Prashant has over 18 years of experience in consultative sales engagement, marketing, and customer experience. Having led major sales and marketing initiatives at IBM, Dell and Sun Microsystems, he has a deep understanding of the digital needs of brands in the APAC region, and utilizes his expertise on cloud services to connect customers to solutions that answer their specific business needs.
Pratham has more than 17 years of experience in analytics, with deep expertise in the area of marketing measurement across Direct, Offline and Online Marketing for all Industry verticals.
Pratham currently heads Marketing Science for Facebook in India, helping all major Brand and Performance advertisers measure the true value of advertising, while also driving Facebook’s efforts to build the measurement ecosystem in the country by partnering with Media and Measurement bodies.
Prior to this role, Pratham set up a Measurement and Research team at Amazon which focused on generating insights for Marketing strategy and Measurement solutions to inform marketing spends for all major markets for Amazon across the globe. Before that, he headed the Marketing analytics practice for Genpact.
With more than 16 years of experience in the field of Marketing and Communications in the IT Industry, Anita is currently working as Head – Marketing & Channels at IceWarp, India. She is responsible for leading the Go to market strategy for Channels alongwith creating the marketing strategies & driving marketing operations. Anita also oversees expansion of business through strategic alliances and partnerships to stay ahead in the game. Being Head of Marketing & Channels, Anita also supports the Customer interactions with CIO level engagement and also works with the management team to maintain the collective work to a good standard.
Anamika Sirohi has built brands and businesses for over 17 years in various MNC and Indian organizations, mainly in foods and personal care.
She has also led media, digital, design and brand communication at Nestle India.
She currently heads marketing at Hindware, the Indian leader in sanitary ware and bathroom products.
She is an MBA from FMS Delhi and has completed her graduation in Electrical Engineering from MNIT Jaipur.
A passionate marketer, she writes regularly on marketing for publications like the Forbes and Fortune. She also speaks often at conferences on business and marketing.
Her other passions are running and travelling and she is a certified yoga teacher.
Self-driven, Experienced Global Marketing & Demand Generation Leader with 15+ years of proven track record in leading 360-degree Marketing functions spanning Demand Generation, Branding using Content, Digital & Social marketing, Product positioning, Product Marketing, Account Based Marketing, ATL/BTL, Market Research, Analyst & Partner relations. Has worked in top firms like Infosys, Tata BSS and also headed Marketing for Mindfire & Gallop Solutions. Currently heading the Integrated Marketing and Demand generation function for Cigniti, a $100 Mn+ firm and also World's largest Quality Engineering services company.
Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore. His research area is on Viral e-Word of Mouth Marketing & Branding. Subhendu is a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela. He is a Social Media Influencer. He recently won Top 50 Brand Leaders Asia 2017 Award from CMO Asia in Singapore & Top 100 Digital Marketers Award 2017 from Jessie Paul's PaulWriter. He is an avid speaker and has delivered keynote for diverse conferences. He is the founder of a 2500+ people strong & vibrant community of Content writers & Marketers in Linkedin and a meetup group of 2300+ Talented marketing professionals in Hyderabad, Bangalore and Bhubaneswar, India.
A Senior Strategic Commercial Leader with a progressive experience of 14 years in the Healthcare Industry. Rohit has worked in leading healthcare MNCs like DePuy Synthes (A Johnson & Johnson Company), MSD (Merck Sharp and Dohme), Bausch & Lomb and Becton Dickinson across Sales, Strategy, and Marketing functions. He is passionate about building high value brands to fuel rapid revenue growth for both established and start-up companies. He possesses an entrepreneurial mindset and employs strong team leadership to create outsized impact with limited resources. As the Head Strategy and Group Marketing for KARL STORZ Endoscopy India (Leaders in Endoscopy, Imaging, and Operating Room Integration Solutions), he is responsible for Corporate Strategy and Marketing of Imaging business in India and Subcontinent. A thorough team player with a keen eye for detail, he blends his learnings from digital, sales and marketing to deliver results and is always in pursuit of excellence.
Anupam is an analytical, innovative and results-focused professional with a track record of enabling exponential business growth through a mix of innovation and market orientation. He brings 15 years of experience with work exposure in India, USA, Singapore, Germany and Malaysia across industry leaders like Wipro, Infosys, Tech Mahindra as well as fast growing niche consulting firms like GrayMatter and Visual BI.
Anupam is a strong believer of content marketing and businesses have achieved exponential growth through marketing under his advisory. He was recognized as “Most Influential Martech Leader” at World Marketing Congress 2017. He is also a Member on the Board of Editorial Steering Committee for Airport Focus International (UK) magazine. You can read his business articles on Airport Focus International, ACI World, Silicon India and other publications. Anupam was also featured in Corporate Vision Magazine, UK in 2017 as “Corporate Game Changer”. An IIM MBA, Anupam believes in constant learning throughout one’s career to continuously add value to businesses.
Anupam is also a published author of a couple of fiction novels titled “Salsa” and “From Yesterday”. Anupam has been featured in Times of India, The Hindu, New Indian Express, and Deccan Chronicle for his literary pursuits.
Megha has over 14 years of marketing experience spanning across Information Technology, Digital Analytics, Cable and Telco, Financial Services and Market research with extensive exposure to international markets - US, Europe, Middle East and Asia Pacific. She has a solid background in conceiving, planning, executing and evaluating integrated digital marketing programs that drive results. Her focus is towards brand awareness, brand interaction, and top-line revenue/profitability growth leveraging channels like social media, SEO/SEM, email marketing, nurturing campaigns, new business development through sales and marketing efforts.
Topic: At Course5 Intelligence
Overview: Responsible for managing brand perception with all stakeholders and brand management and promotion to the market for Cross-Tab Marketing and Blueocean Market Intelligence which is now merged to form a new entity called Course5 Intelligence. Generate demand for our solutions, services and products and build customer loyalty. I oversee corporate marketing, product marketing, digital marketing, strategic marketing & research, channel marketing, account based marketing, media relations and demand generation. Global marketing efforts across US, Europe, Middle East and Asia Pacific.
Suma Nair leads the Corporate Marketing team (India) for KPIT. She has 19+ years of experience in building strategic global marketing programs with overall responsibility of growing solution areas and functions within multinational organizations. She has a proven expertise in articulating the vision, strategy, value proposition and competitive differentiation of companies worked for globally as well as in specific markets/verticals. Suma has piloted key branding initiatives and is acknowledged for strengthening companies to deliver innovative solutions & high impact results.
Suma has been ranked among India’s Top 50 Content Marketing professionals and also among India’s Top 100 Digital Marketers. She was conferred with the “Most Influential MarTech Leaders” award by World Marketing Congress in 2017.
Her prior stints were with Grasim Industries, FCB Ulka & Satyam Computers (now: Tech Mahindra). She is Visiting Faculty at Mumbai Educational Trust, (MET) League of Colleges and is an active alumnus of the Goa Institute of Management (GIM). She actively contributes in community-driven initiatives and is passionate towards teaching young and fledging minds, including under privileged children. Opening an NGO-based educational institution is on her bucket list.