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Role Player

Anupam Bokey

RP-Sanjiv Goenka Group FMCG

Anupam is a seasoned and passionate marketer with over 24 years of experience across global FMCG giants such as Unilever and Danone. He has worked across various marketing domains such as global & regional brand development, brand building and customer development & sales. He has successfully launched and led over a dozen brands including some iconic ones like Dove, Clinic Plus, Lifebuoy, Pepsodent, Clear, Tiger Biscuits, Huggies, Sunlight, Vim, Pureit and Too Yumm! in over 25 different countries.

Anupam’s current role at Guiltfree Industries (RPSG) is focused on overall strategy and marketing leadership for the company. He began with ‘Too Yumm!’ and has successfully turned it into the fastest growing FMCG brand in India with high-impact campaigns such as #WhyChipsVirat #SayNoToFriedSnacks within its first year of launch.

During his tenure, Anupam has received several awards and recognitions, including Golden Peacock awards for Innovations, Indian Marketing Awards, Prime Time Awards, Kaleido 2019, Guinness World Record at Kumbh’2019, WCRC India’s most transformational brand, WCRC India’s most admired brand for Too Yumm! and e4m CMO of the year award.

Anupam’s hobbies are cricket, travelling and bingeing on chosen OTT content – these are as much passion points as they are an extended part of my day job!