Saurabh Uboweja is the Founder, CEO and Chief Brand Strategist of Brands of Desire, an integrated brand & marketing consultancy he setup in New Delhi India in 2008. He is the co-founder and Director of CrediHealth India’s number 1 medical assistance company. Saurabh is one of the eight founding members of the World Communication Forum Association, registered in Davos (Switzerland). He is the India Representative at WCF and a Board Member of the Executive Committee. Saurabh is also the founder of Brand India Summit, an annual event that aims at positioning and celebrating India as a nation brand. Saurabh founded The Branding Circle in 2016, a Closed Facebook Community of over 5000 international experts in branding, marketing and communication. He writes for leading Indian and International publications, is a keynote speaker and visiting faculty at Indian Institute of Management.