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Role Players 2019

Rahul Zutshi

Director - Marketing and Strategy, Ameyo

Rahul has over 11+ years of experience with 5+ years in leading and managing teams. His experience includes Marketing, Demand Generation, Strategy, Business Operations, Consulting and Technology.
In his current role, Director Corporate Strategy & Marketing at Ameyo, Rahul is leading the Marketing Function and is responsible for Pipeline Generation for all Ameyo Products globally. He is also responsible for Go-To-Market Strategies (Product Branding and Positioning, Pricing, Product Bundling and Sales Enablement). With deep expertise and experience in the Contact center infrastructure, omnichannel customer experience and customer service operations; Rahul has also taken up public speaking engagements for the product.
In his previous roles, Rahul has worked for Cognizant Business Consulting with BFSI segment. He has worked on multiple short-term consulting engagements in SE Asia, Middle East, Europe and United States.
Rahul is a B.Tech from NIT Hamirpur and a PGP in Marketing & Strategy from IIM Indore.

Niraj Ruparel

National Head - Mobile, Mindshare India

Niraj heads Mobility practise at Mindshare India, he has 12 years of experience in mobile marketing, consumer platforms, brand communications and marketing analytics. Previously, at Madhouse, Niraj was managing over 200 brand relationships, delivering world class solutions in cross media marketing, rural marketing, rich media innovations, brand activations and product sales. Before Madhouse, Niraj managed mobile loyalty and mobile churn management solutions to large telcos and FMCGs. Having spoken to mobile Indians, from a SMS-only past to an always-on data present, Niraj has confidently solved nearly every marketing problem. His expertise in the mobile and new-age technology space has played a crucial role for some of the brands at Mindshare. His work on Lifebouy and Godrej has won Cannes and I-com Data Creativity Awards lately. He is also the jury member for the renowned MMA Smarties 2019.

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