Vo Van Quang

Chief Marketing Advisor
Thaco Group

Topic: “Vietnam in the world new chance”

Graduated both in Technology and marketing, joining with multinational corporations namely Unilever, Heineken... in mid '90 Vo Van Quang has continued to pursuit Marketing and Brand Strategy at senior level expanding Marketing into various fields like sport, tourism and nation marketing. He is author of "Vibrant Hochiminh City" the official tourism brand of Vietnam biggest business hub.

Capturing Vietnam economic reform since mid '90 with market economy, we have quickly laern how marketing can make big reform for all economic sectors. As being the first generation of marketing, we have contributed to professional studies and training for thousand og younger managers, writing books and making continuous marketing policy in both macro and micro economic fields, wrtting press articles, organizing conference, forming marketing clubs for students... those efforts have contributed to today's economic status and management in VN.

The biggest 3 learning points from Vietnam :

Our non-stop training efforts has buit more than 10,000 new marketing managers for VN

Personally the 7P Marketing Thesis has a certain affect in marketing philosophy

We have changed the mindset ofnearly 50% of provincial leaders, using marketing as major approaches