Anita Kukreja

Head - Marketing & Channel Sales
IceWarp Technologies Pvt. Ltd.

With more than 20 years of experience in the field of Marketing and Communications in the IT Industry, with her past stints with UTV (TSNShop.com), SecureSynergy and Netmagic – an NTT Communications company has gained her rich experience in the domain.
Anita is currently associated with IceWarp where she is associated as Head – Marketing & Channels. She is responsible for leading the Go to market strategy for the company in India & ME region along with creating the marketing strategies & driving marketing operations for India & Middle East region. Anita also oversees expansion of business through strategic alliances and partnerships to stay ahead in the game. Being Head of Marketing & Channels, Anita also supports the Customer interactions with CXO level engagement and also works with the management team to maintain the collective work to a good standard. She is passionate about building Brands. A Graduate from K. J. Somaiya College of Arts & Commerce & has completed her P.G.in Marketing Management from NMIMS University. Specialties: Marketing Strategy, Public Relations, Media & Analyst Relations, Event Management, Channel Marketing, Integrated Marketing Communications, Customer Experience Management, Customer Relationship, Team Management.

Awards & Accolades:

Recognized amongst the "100 Best Marketing Minds of India" by EnterpriseIT for last 5 consecutive years.

Recognized & Featured in the Top 20 Women Catalysts in the Indian IT Industry for the year 2019

Recognized amongst the "Top 10 Women in Indian IT" recognized by SME Channels India - 2018

Special Feature by VARIndia - Top Marketers of India featured under "Most Influential Marketing Leaders in ICT Industry" in September 2018 Anniversary issue

Awarded and recognized amongst 100 Most Innovative Martech Leaders by World Marketing Congress in 2018, 2019 & 2020 powered by CMO Asia.

Featured by NCN Magazine for their special story on 'Women Power'

AcceleratorX Awards by Enterprise IT World in association with Cyber Security Council at U.A.E for Vendor Marketer of the year 2022, under the patronage of H. H. Sheikh Mohamed Bin Ahmed bin Hamdan Al Nahyan & H. H. Sheikh Majid Rashid Al Mualla.

VarIndia recognition for the Most Influential CMO 2022

Anita is a notable personality in the Industry, she is highly recognized by peers and colleagues, business partners as well as customers. In her current stint at IceWarp she has been instrumental in establishing the brand and have a good brand recall amongst the top 3 leaders in the industry. Her understanding of the industry and to quickly translate the same to execution with her team has won her accolades and recognition across. Her strong business sense in taking the right decision has enabled IceWarp to grow to 1500+ customers within a short span of 7 years. Last year alone has been phenomenal revenue growth of 80% for the company with customer retention being maintained up to 98% with strong PR & digital goals.