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Role Player 2023

Apoorv Houzwala


Founder-Director
TwentyTwo AM


The job of a consultant is to say Yes and No at the same time. As a Brand Strategist, Apoorv believes in recommending what is right for the Business and the Brand rather than what looks or sounds good.

Apoorv, an MBA in Communications Management from Symbiosis International University, comes with a decade of experience in Marketing and Branding.

With an extensive experience of developing Businesses and Brands of different sizes through Consultation, Strategy and Execution, Apoorv has developed a keen interest in going to the depths to understand each business he is associated with.

He has worked with Local, Regional, National and International Brands in the B2B and B2C spaces in the Branding, Advertising, Media Management, Promotions and Digital. His overall experience and an Entrepreneurial background, gives him a good understanding of Brands, Markets and Businesses.

Apoorv has been honoured by Divya Marathi (part of Dainik Bhaskar Group) with the Eminence Award in Branding and Digital Marketing Category in 2019 Additionally, Apoorv has Co-authored a Research Article titled 'Brand Management & IPR regime during Covid-19' for the book titled 'IPR Regime & COVID 19' published by Jus Dicere & Co.