Deepak Srivastava

Digital Marketing Head
Trent Hypermarket (StarQuik, A tata enterprise)

Result-driven & Creative professional with over 15 years of experience in Digital Marketing (Paid Marketing, SEO, FMCG Products, Ecommerce, App), Data Analytics, Social Media Marketing, Marketing Communication, Media Planning, Strategic Alliances with key focus on top line profitability
Digital & Ecommerce product & technology management like Clever tap. Google analytics 4, Appsflyer, GTM & more
Skilled in conceiving & implementing digital marketing plans & Technology that fueled market-place presence, revenue growth, brand visibility & loyalty and footfalls; successfully conducted digital marketing campaigns which includes social media, digital and services marketing.
Complete E-commerce management- New product creation, promotion, landing page, search, Category & implementing technology
Pioneered in extending marketing campaign ideas across digital & social platforms through SEO, SEM, Content Design & Marketing & Dashboards; highly proficient in Clervertap, Google analytics, Appsflyer tool)-Growth Hacker/ customer analytics/ customer segment/ precession marketing / conversion optimization/ cost optimization/ data analytics
Successfully increased 1000% app & website traffic and app retention by 40%; set benchmark in decreasing app download cost by 50%; developed 21 types of customer segment based on their frequency/receney/Spend Skilled in analyzing consumer insights, ascertaining target audience and devising best way to reach them in the most cost effective & flexible manner with different set of communications and an effective media mix