Dipika Parulekar

Associate Director & Head of Sector Marketing, Americas
Wipro

Experienced Marketing leader driving 'Go-To Market Strategy' & 'Always-On Marketing', targeting the right audiences to create awareness early in the purchase process, engage audiences with content, and drive quality leads for the business. As a senior field marketer, Dipika is responsible for building persona-based, data-driven, full-funnel brand, demand and account-based marketing campaigns across the key markets which are tightly aligned with sales. She strives to be a data-driven marketer, highly involved in shaping strategy, trying new experiments, and believe failure is the quickest way to gain valuable information.