Manimala Hazarika

Ex-CMO ASCI, Brand and Marketing Consultant

Manimala Hazarika is an alumna of IIM Calcutta, with a wealth of experience spanning 24 years. She has spent a significant portion of her career dedicated to building and growing thriving brands and crafting effective business and marketing strategies. Her experience cuts across diverse industries like Consumer Goods, Education, Media, E-Commerce, and Health Tech. She has held leadership roles at Pidilite and Bennett Coleman, where she has successfully steered the iconic brands like Fevicol and Times of India's NIE to new levels of success.

She has successfully built and managed her entrepreneurial venture in the space of pregnancy and parenting, Mums and Babies, for nearly 6.5 years. Her venture was originally established as a direct-to-consumer brand specialising in maternity and baby care, which eventually evolved into a health-tech platform, offering comprehensive pregnancy and parenting support services.

Her most recent role as the Chief Marketing Officer at The Advertising Standards Council of India (ASCI) saw her driving impactful branding and marketing initiatives to establish the importance of advertising self-regulation and responsible advertising. She has successfully established strategic partnerships and collaborations with key stakeholders in the industry to jointly work on important agendas like positive gender representation in advertisements, greenwashing by brands amongst many others.

She is also a mentor and consultant to many thriving growth stage startups helping them to get their branding and marketing strategies right from early stage.

Manimala has been awarded the Indian Women Excellence Leadership Award by the MSME Dept, Govt. of India and BRICS International and Outlook Business has also featured her as a Woman of Worth.