Nishant Nayyar

Vice President and Head of Marketing
Kaya Limited

Nishant is a knowledgeable marketing expert, holding a breadth of experience in brand marketing, PR, journalism, content and digital marketing. He has a track record of setting and attaining sales goals for different industries, having worked with some prominent organisations such as Narayana Health, Sony,Times of India, India Today and Pearl Academy. With this wealth of knowledge under his belt, he has acquired an insight into consumer behaviour for the physical world.
A former branding and public relations professional, he started with JWT (now Wunderman Thompson) and Perfect Relations before moving into the journalism world, where he established himself as a consumer technology writer, going on to co-host shows on AajTak and India Today on the same beat. As one of the first few journalists in the country trained in MoJo (mobile journalism), he was also a member of the team that launched India Today's social media presence.
The past few years have seen him develop into a demand function head, responsible for generating digital demand, mapping consumer journeys, managing contact centers, and optimizing digital portals. Digital strategies that are ROAS-backed and drive persistent growth are his passion, while uplifting brand salience through sustained retention marketing strategies

Currently he is associated with Kaya Limited as Vice President and Head of Marketing.