Parul Verma

Vice President, Strategic Marketing
Accenture

Parul comes with 17 years of holistic marketing experience. She is a vivid believer of integrated marketing that delivers positive business impact and has experience of working with different mediums of marketing including ATL, BTL & Digital. She has constantly challenged her own comfort zone and have worked across various organisations including Pharma, Medtech, OTC and FMCG/Nutraceuticals. This has helped her remain at par with ever-evolving marketing world. Currently leading marketing transformation for global pharma giants as part of Accenture Digital team.

She come with hands on experience of product/ category launches, developing and executing brand growth strategies, community engagement programs driving positive sales impact along with PnL & team responsibility. Experienced in setting up digital marketing verticals from scratch. Recruiting, training and setting up effective team with established processes and KPIs. Responsible for delivering digital orchestration from SEO, Social, PPC and content marketing positively impacting sales funnel.
Has been conferred with multiple industry awards for her work in past years.