Richa Jaggi

Co-Founder and Chief Marketing Officer
Awshad

She is a dynamic business leader and an award-winning marketing and strategy specialist with 10+ years of rich cross-category and cross-sectoral experience with various leading global brands. She is one of the leading marketing voices of our country today with the title of 'Top #40under40 Marketers' under her belt – for which she was one of the youngest awardees! Richa is highly passionate about building brands and digital customer journeys; she is skilled in Digital Strategy, Integrated Marketing, Market Research, Brand Management, Social Media Strategy and Management, Digital Tools and Analytics, Influencer Marketing and so on.
Following the completion of a graduate degree in Economics frand a Masters in Marketing & Advertising, Richa started her career in advertising and PR, and went ahead to work for renowned agencies like Ogilvy, Publicis Groupe and Edelman, while helping some of the world's biggest and most iconic brands like Vodafone, Lakme (Hindustan Unilever), Outbrain and many more along the way with impeccable campaigns and strategies. Her last working stint before founding Awshad was as the Marketing Head of Times Internet until March 2021. Recently, she has also went for an Executive Program from IIM Ahmedabad and received a certification in Neuroscience in Marketing.
At Awshad, Richa leads the marketing and strategy team of the brand, and is responsible for all the creative campaigns, digital marketing and brand building efforts to enable the brand to scale to new heights. She is bringing her comprehensive 360-degree experience across all major paradigms of marketing, and is at the heart of Awshad driving it forward with deep insights, creativity, storytelling and data. Her recent endeavor at Harvard Business School where she went for a Leadership Program and also presented a case study on Awshad, stands as a testimony to her strategic leadership prowess.
Beyond work, Richa is an explorer at heart, fond of travelling to new places, exploring food, cultures and fashion. She blogs about travel, fashion and luxury, and also has, over the years, positioned herself as a social media influencer. She is also very passionate about animal welfare, and participates in animal rehabilitation work in her spare time.