Riddhi Adlakha

Global Head Digital Marketing
Tata Consultancy Services

Award winning Global Head of Digital Marketing for one of the world's largest, most innovative and fastest-growing technology services firms (626,000 employees, US$ 29 billion revenues, operations in 55 countries) Tata Consultancy Services. I'm at the forefront of spearheading transformative and innovative initiatives. My strategic vision has been a driving force behind TCS's remarkable $1.4 billion surge in brand value. My expertise has earned me the prestigious distinction of being recognized as one of the leading Digital Marketing luminaries by the World Marketing Congress and Awards 10th edition. Moreover, it's an absolute honour to have been celebrated at the 11th World Women Leadership Congress & Awards as the Patron of World Women Leadership. Throughout my illustrious career, I've meticulously crafted cutting-edge Search and Social Media strategies, effectively reshaping the landscape of industries such as Retail, FMCG, Travel, Transport, and Hospitality. Join me in revolutionizing the way businesses operate in the digital era. Through centrally driving fast decision-making process and propelling the change, my "Digital first" approach is a combination of keeping the customer at center and the use of digital technology to reimagine the outcomes that matter. With 'customer focused' strategy, superior execution, investments in building newer capabilities and sustained focus on research and innovation over the last decade, I have positioned the team to capitalize on the multi-year technology transformation opportunities that lie ahead. A firm believer in the power of storytelling, I believe our journey needs to be told vigorously and effectively..