Sarina Menezes

Head and Vice President - Brand Marketing & Corporate Communication
Oberoi Realty Ltd.

ASarina Menezes is a seasoned Brand Marketer, who is committed to transformative creative marketing strategies that catapult companies to new heights of image, financial success, and market dominance. With over a three-decade track record of marketing excellence, she demonstrates her leadership by mobilizing high performance teams and uniting brand building alongside demand generation. With a penchant for building brands, storytelling and creating memorable customer experiences, Sarina has furnished a reputation for building strong, skilled and talented teams that are effective in achieving business objectives.
Sarina has worked and excelled at prestigious luxury brands such as ITC, Oberoi Hotels, Taj Hotels, and Knight Frank. Through her extensive background in the hospitality industry and marketing luxury and lifestyle, she has gained valuable insights in providing outstanding customer experiences. As a brand custodian, she has developed The Club Mumbai as India's first exclusive private membership club right from inception.
Sarina forayed into prime real estate at Knight Frank which extended her the opportunity to market iconic brand residences like The Aman New York, Waldorf Astoria New York, OWO Raffles London, The Royal Atlantis Dubai and Palms Jumeriah; and position Knight Frank as a preferred International Property Consultancy in India.
Sarina is passionate about people and Relationship Marketing and through the expanse of her career she has built strong market relations with India's HNI and UHNI personalities.
Recognizing the emergence and relevance of digital marketing, Sarina has woven a formidable Digital Brand Marketing Strategy, achieving effectiveness on digital platforms and social media. Her content creation acumen unleashes the power of employee engagement, internal communication, and employer value proposition endeavors, fortifying employer branding.
Currently at Oberoi Realty, Sarina has created brand propositions for multiple marquee projects and the master brand. She leads teams in Brand Marketing, Digital Marketing, Corporate Communications, and Pre Sales. By developing narratives aligned with company goals to boost external visibility, employer branding, and employee value proposition, Sarina has enhanced the company reputation and exhibited leadership through impactful storytelling.
Sarina completed her Bachelor's in Hospitality from Manipal University and holds an MBA with a specialization in Marketing.
Her twin duties as an Adjunct Faculty member and Board of Studies member at MAHE (previously Manipal University) demonstrate her persistent commitment to fostering knowledge in Marketing, Leadership, and Customer Excellence. Her lasting accomplishments and important contributions in brand building have made her a prominent industry leader who also speaks at various universities, national forums and webinars on Marketing, Leadership and Customer excellence.