Tushar Bansode

Head Digital Sales, Transformation and New Markets
Schaeffler India Limited

Tushar is a passionate marketing and business leader with 18+ years of experience across diverse sectors with leading brands ranging from Automotive; Lubricants, Paints, Tyres and Electronics. Tushar has a knack of solving customer problems; establish sustainable strong brands, building new business models; advising innovative GTM and Marketing strategies for achieving phenomenal escalation in respect of business turnover and Brand equity. He is a strategic leader with expertise in Brand building, Omnichannel marketing, integrated communications; e-commerce, digital and social media marketing;. He brings a proven track record of establishing brands as 'most preferred choice' in their segment, with an excellence in crafting Brand Vision and executing ROI driven program and campaigns.

Tushar's strong leadership, team spirit, analytical abilities along with organizational skills have helped him manage and collaborate with global teams across. He is an impressive communicator with honed interpersonal, team building & presentation skills; ability to "DO Out of Box" and achieve operational excellence.

His marketing strategies and programs have not only impacted lives of communities associated with the core business like mechanics, painters, drivers and service engineers; but has also got external recognition for the brand through various rewards.

In his current role at Schaeffler, he is accountable for the digital business and transformation in the region, focused on building D2C models; Online commerce and Non Traditional business models to achieve the exponential growth aspirations for the brand.